From the Site
Serena Isioma's "HUH?" Is an Unapologetic Celebration of Identity
June 21, 2021
"HUH?" is a perfectly-timed celebration from an artist who is never afraid to reinvent themselves.
Ryan Wright Delivers on the Unapologetic, Cute, and Upfront "Happy Birthday"
June 17, 2021
Wright is no stranger to upfront lyrics, unapologetic callouts, and lighthearted F yous.
![Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lillian-hepler-used-to-it_1623879750.jpg)
Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]
June 16, 2021
"I don't care to put on this picture-perfect human being. I'm more than willing to show my flaws."
Jean Dawson's "DUMMY" Video Is a Fever Dream You Won't Want to Wake From
June 15, 2021
Jean Dawson simply does not miss.
BETWEEN FRIENDS Take Hold of the Aux Cord on 'i like when you shine!'
June 14, 2021
<i>i like when you shine!</i> is everything a mixtape should be and more.
Deb Never's "Disassociate" Is a Haunting Reflection on the Past Year
June 14, 2021
In her latest single, Never muses on substance abuse, growing older, and the fear of fading into nothingness.
Slayyyter's 'Troubled Paradise' Is Pop at Its Most Uninhibited
June 11, 2021
In her euphoric debut album, Slayyyter holds absolutely nothing back.
![Luna Luna and The Undercover Dream Lovers' "One Thing" Has us Believing in Romance [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/luna-luna-undercover-dream-lovers-one-thing_1623341088.jpeg)
Luna Luna and The Undercover Dream Lovers' "One Thing" Has us Believing in Romance [Premiere]
June 10, 2021
"One Thing" is the perfect soundtrack to any budding summer romance.
Jake Wesley Rogers Releases Heavenly PRIDE Ballad "Momentary"
June 9, 2021
The heavenly single pays homage to Marsha P. Johnson, Harvey Milk, and Oscar Wilde.
The Maràas' "Un Millón" Has Us Feeling A Million Different Ways
June 9, 2021
Tinged with traces of pop, jazz, R&B, and reggaeton, The Maràas latest is a veritable sonic cocktail.
Could Gabrielle Aplin's "Nothing Really Matters" Be Her Most Significant Song to Date?
March 27, 2019
"'Nothing Really Matters' is about the battle between the excitement of wanting to open up, and the fear of opening up... It's about focusing on what's really important to you."
![Dreamer Boy Makes the Desert His Dance Floor in "Falling for the Wrong One" Video
[PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dreamer-boy-ones-to-watch-3.jpg)
Dreamer Boy Makes the Desert His Dance Floor in "Falling for the Wrong One" Video [PREMIERE]
April 9, 2019
Shimmering with synth, playfully energetic, and soft in delivery, Dreamer Boy is a sonic and visual treat.
![NOA Is Going Through the "Motions" of a Nasty Breakup [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noa-motions-ones-to-watch_1582219537.jpg)
NOA Is Going Through the "Motions" of a Nasty Breakup [Premiere]
February 20, 2020
NOA connects with her listeners in a way that is both relatable and distinct.
Michi Seduces Us Through Dance in "Night Moves" Video
March 19, 2020
Michi unleashes the sultry "Night Moves," which has hints of classic R&B fused with loveable bedroom pop and Spanish drizzled throughout.
carolesdaughter and the Haunting Escapism of "please put me in a medically induced coma"
July 12, 2021
"'please put me in a medically induced coma' was the anthem my friends and I would sing when I was in treatment."
ROLE MODEL Finds His Way Home in “a little more time”
February 17, 2023
Role Model fans are absolutely eating this week.
Frost Children's 'SPEED RUN' Is an Omnivorous Look at Music's Bold, Unafraid Future
April 17, 2023
'SPEED RUN,' and by proxy Frost Children, are the future of hyperpop and whatever comes next.
![Yoke Lore - "Fake You" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-live-ones-to-watch_1562627475.gif)
Yoke Lore - "Fake You" [Live + Interview] | All Eyes On
February 11, 2019
All Eyes On the one and only Ones To Watch and Taylor Swift - approved Yoke Lore.
FRENSHIP and Yoke Lore Reclaim Their Originality with "Wanted A Name"
January 16, 2019
"With this song we didn't try to think about genres or influences - we just let it happen."
Nilüfer Yanya's "Tears" Is the Perfect Track to Dance and Self-Realize to
February 20, 2019
Blending the lines between exquisitely crafted indie rock and infectious pop magic, Nilüfer Yanya is shaping up to be on every 2019 shortlist for breakout artist of the year.