From the Site
Serena Isioma's "HUH?" Is an Unapologetic Celebration of Identity
June 21, 2021
"HUH?" is a perfectly-timed celebration from an artist who is never afraid to reinvent themselves.
Ryan Wright Delivers on the Unapologetic, Cute, and Upfront "Happy Birthday"
June 17, 2021
Wright is no stranger to upfront lyrics, unapologetic callouts, and lighthearted F yous.
![Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lillian-hepler-used-to-it_1623879750.jpg)
Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]
June 16, 2021
"I don't care to put on this picture-perfect human being. I'm more than willing to show my flaws."
Jean Dawson's "DUMMY" Video Is a Fever Dream You Won't Want to Wake From
June 15, 2021
Jean Dawson simply does not miss.
BETWEEN FRIENDS Take Hold of the Aux Cord on 'i like when you shine!'
June 14, 2021
<i>i like when you shine!</i> is everything a mixtape should be and more.
Deb Never's "Disassociate" Is a Haunting Reflection on the Past Year
June 14, 2021
In her latest single, Never muses on substance abuse, growing older, and the fear of fading into nothingness.
Slayyyter's 'Troubled Paradise' Is Pop at Its Most Uninhibited
June 11, 2021
In her euphoric debut album, Slayyyter holds absolutely nothing back.
![Luna Luna and The Undercover Dream Lovers' "One Thing" Has us Believing in Romance [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/luna-luna-undercover-dream-lovers-one-thing_1623341088.jpeg)
Luna Luna and The Undercover Dream Lovers' "One Thing" Has us Believing in Romance [Premiere]
June 10, 2021
"One Thing" is the perfect soundtrack to any budding summer romance.
Jake Wesley Rogers Releases Heavenly PRIDE Ballad "Momentary"
June 9, 2021
The heavenly single pays homage to Marsha P. Johnson, Harvey Milk, and Oscar Wilde.
The Maràas' "Un Millón" Has Us Feeling A Million Different Ways
June 9, 2021
Tinged with traces of pop, jazz, R&B, and reggaeton, The Maràas latest is a veritable sonic cocktail.
![Ralph Castelli Breaks Down 'Long Distance' Relationships with Wholesome Indie-Pop Ballads [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ralph-castelli-ones-to-watch_1565221002.jpg)
Ralph Castelli Breaks Down 'Long Distance' Relationships with Wholesome Indie-Pop Ballads [Q&A]
August 7, 2019
At just 22 years old, the Alaska native has honed his quirky reputation and crafts infectious indie-pop fused with hip-hop, folk, and electronica.
Mahalia Sends a Not-So-Subtle Warning in "Letter To Ur Ex"
February 22, 2022
On her latest standout single, Mahalia explores the moments of a partnership often left unexplored.
![Lexi Jayde Sings Her Truth on "hate to be you" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lexi-jayde-hate-to-be-you-interview_1646936142.jpg)
Lexi Jayde Sings Her Truth on "hate to be you" [Q&A]
March 10, 2022
"I want every person that hears this to know their worth and know how amazing they are."
![Valley Lets Us Join The Band With a BTS Look At Their Fall Tour [TOUR DIARY + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Valley-ones-to-watch-smaller_1569529453.jpeg)
Valley Lets Us Join The Band With a BTS Look At Their Fall Tour [TOUR DIARY + PREMIERE]
September 26, 2019
Now, they're on the road again with The Band Camino for a major fall tour with 34 stops across America.
16-Year-Old Tate McRae Is Destined to Become Pop Royalty
December 3, 2019
Come 2020, McRae is a name you will be seeing everywhere.
![Erika Tham Embraces Her Sexuality on the Smoldering "Shhh" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Erika-Tham-interview-shhh_1642634115.jpeg)
Erika Tham Embraces Her Sexuality on the Smoldering "Shhh" [Q&A]
January 19, 2022
"I could write and sing whatever I wanted to, and it didn't matter what I looked like or where I came from. That was freeing."
Pop Prodigy Tate McRae Shares Her Coming-of-Age Story in 'all the things i never said'
January 28, 2020
The trials and tribulations of coming-of-age have never sounded this good.
Sofia Valdés Infuses New Energy Into Alt-Pop With "Handful of Water"
October 23, 2020
Sofia Valdés is a Panamanian singer-songwriter casually after our hearts.
Saweetie and GALXARA Grab Back in "Sway With Me"
February 3, 2020
Saweetie and GALXARA deliver a Latin-infused feminist anthem for the ages.
Joji and Don Krez Close Out the Summer in "Breathe"
September 12, 2019
"I wanted my fans to have a song before the summer ended - one that is fun and free."