From the Site
Serena Isioma's "HUH?" Is an Unapologetic Celebration of Identity
June 21, 2021
"HUH?" is a perfectly-timed celebration from an artist who is never afraid to reinvent themselves.
Ryan Wright Delivers on the Unapologetic, Cute, and Upfront "Happy Birthday"
June 17, 2021
Wright is no stranger to upfront lyrics, unapologetic callouts, and lighthearted F yous.
![Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lillian-hepler-used-to-it_1623879750.jpg)
Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]
June 16, 2021
"I don't care to put on this picture-perfect human being. I'm more than willing to show my flaws."
Jean Dawson's "DUMMY" Video Is a Fever Dream You Won't Want to Wake From
June 15, 2021
Jean Dawson simply does not miss.
BETWEEN FRIENDS Take Hold of the Aux Cord on 'i like when you shine!'
June 14, 2021
<i>i like when you shine!</i> is everything a mixtape should be and more.
Deb Never's "Disassociate" Is a Haunting Reflection on the Past Year
June 14, 2021
In her latest single, Never muses on substance abuse, growing older, and the fear of fading into nothingness.
Slayyyter's 'Troubled Paradise' Is Pop at Its Most Uninhibited
June 11, 2021
In her euphoric debut album, Slayyyter holds absolutely nothing back.
![Luna Luna and The Undercover Dream Lovers' "One Thing" Has us Believing in Romance [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/luna-luna-undercover-dream-lovers-one-thing_1623341088.jpeg)
Luna Luna and The Undercover Dream Lovers' "One Thing" Has us Believing in Romance [Premiere]
June 10, 2021
"One Thing" is the perfect soundtrack to any budding summer romance.
Jake Wesley Rogers Releases Heavenly PRIDE Ballad "Momentary"
June 9, 2021
The heavenly single pays homage to Marsha P. Johnson, Harvey Milk, and Oscar Wilde.
The Maràas' "Un Millón" Has Us Feeling A Million Different Ways
June 9, 2021
Tinged with traces of pop, jazz, R&B, and reggaeton, The Maràas latest is a veritable sonic cocktail.
![Fiji Blue on All the 'Reasons You Should Care' About the Duo's Debut EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/fiji-blue-reasons-you-should-care-interview_1620675647.jpg)
Fiji Blue on All the 'Reasons You Should Care' About the Duo's Debut EP [Q&A]
May 10, 2021
"There's so many reasons you should care. It's right there in the title."
Dayglow Gets Destroyed by a Multicolor Fringe Monster in Visual for "Hot Rod"
July 1, 2019
Nine months since his astonishingly successful debut album, Dayglow has delighted us with a quirky primary-colored rom-com.
![Reminisce on High School Relationships with Isaac Dunbar's "mime" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/isaac_dunbar_ones_to_watch.jpg)
Reminisce on High School Relationships with Isaac Dunbar's "mime" [PREMIERE]
January 29, 2019
At only 15 years old, Isaac Dunbar is a fresh bedroom indie-pop genius who tackles relatable issues centered around the confusing teenage experience.
Take Van Takes Off With "Pressurized"
January 10, 2022
"Pressurized" is short, sweet, and intoxicating.
NIKI's 'Nicole' Is a Look Into the Past and Future of a Pop-R&B Star
August 15, 2022
NIKI holds the hand of a younger her, revisiting old stories through a vessel that’s lived more life.
Bruno Major Re-Introduces Himself With "We Were Never Really Friends"
May 5, 2023
“We Were Never Really Friends” reintroduces us to the lush landscape of Bruno Major’s songwriting, laden with fresh foliage after the artist’s 3 year hiatus.
ASTN Is as Good as Gold
January 5, 2022
ASTN is an artist that just has a way with music.
gabby start's "the fractal song" Is a Love Letter to Math, Drugs, and Hyperpop
January 31, 2022
If you're a fan of artists like aldn or glaive, then gabby start should be the next hyperpop artist on your radar.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
kmoe's "iced tea" Is a Vibrant Expression of Versatility
September 24, 2020
Vancouver-based 16-year-old kmoe refuses to be boxed in.