From the Site

Serena Isioma's "HUH?" Is an Unapologetic Celebration of Identity
June 21, 2021
"HUH?" is a perfectly-timed celebration from an artist who is never afraid to reinvent themselves.
Author:
Carter Fife

Ryan Wright Delivers on the Unapologetic, Cute, and Upfront "Happy Birthday"
June 17, 2021
Wright is no stranger to upfront lyrics, unapologetic callouts, and lighthearted F yous.
Author:
Joe Beer
![Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lillian-hepler-used-to-it_1623879750.jpg)
Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]
June 16, 2021
"I don't care to put on this picture-perfect human being. I'm more than willing to show my flaws."
Author:
Joey Legittino

Jean Dawson's "DUMMY" Video Is a Fever Dream You Won't Want to Wake From
June 15, 2021
Jean Dawson simply does not miss.
Author:
Maxamillion Polo

BETWEEN FRIENDS Take Hold of the Aux Cord on 'i like when you shine!'
June 14, 2021
<i>i like when you shine!</i> is everything a mixtape should be and more.
Author:
Maxamillion Polo

Deb Never's "Disassociate" Is a Haunting Reflection on the Past Year
June 14, 2021
In her latest single, Never muses on substance abuse, growing older, and the fear of fading into nothingness.
Author:
Maxamillion Polo

Slayyyter's 'Troubled Paradise' Is Pop at Its Most Uninhibited
June 11, 2021
In her euphoric debut album, Slayyyter holds absolutely nothing back.
Author:
Maxamillion Polo
![Luna Luna and The Undercover Dream Lovers' "One Thing" Has us Believing in Romance [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/luna-luna-undercover-dream-lovers-one-thing_1623341088.jpeg)
Luna Luna and The Undercover Dream Lovers' "One Thing" Has us Believing in Romance [Premiere]
June 10, 2021
"One Thing" is the perfect soundtrack to any budding summer romance.
Author:
Carter Fife

Jake Wesley Rogers Releases Heavenly PRIDE Ballad "Momentary"
June 9, 2021
The heavenly single pays homage to Marsha P. Johnson, Harvey Milk, and Oscar Wilde.
Author:
Ruby Scott

The Maràas' "Un Millón" Has Us Feeling A Million Different Ways
June 9, 2021
Tinged with traces of pop, jazz, R&B, and reggaeton, The Maràas latest is a veritable sonic cocktail.
Author:
Krista Marina Apardian
![Boy In Space Reels Himself Back in for the Bittersweet "7UP" Acoustic [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/boy-in-space-ones-to-watch_1562083880.jpg)
Boy In Space Reels Himself Back in for the Bittersweet "7UP" Acoustic [PREMIERE]
July 2, 2019
Boy In Space is a living manifestation of what it means to shoot for the stars.
Author:
Alissa Arunarsirakul

Mura Masa and Clairo Score Summer's End in "I Don't Think I Can Do This Again"
August 21, 2019
Nothing in the world could have prepared us for this pairing.
Author:
Maxamillion Polo
![Electronic Mastermind Vincent Makes Room for Vulnerability in Debut 'For You' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vincent-ones-to-watch.jpg)
Electronic Mastermind Vincent Makes Room for Vulnerability in Debut 'For You' EP [PREMIERE]
February 21, 2019
"The goal for this EP was to create something deeper than a simple collection of songs - an intimate record with meaning and depth, told through melody and lyrics cohesively."
Author:
Alissa Arunarsirakul
![Austin's Hailey Orion Delivers Two Hypnotically Breezy Singles With "Only If" & "Oh Well" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hailey-orion-ones-to-watch.jpg)
Austin's Hailey Orion Delivers Two Hypnotically Breezy Singles With "Only If" & "Oh Well" [PREMIERE]
April 8, 2019
Hailey Orion may be a new name to most, but it's easy to feel her potential to speak volumes.
Author:
Greg Gaffney
MARG Is "Moving" Towards an Artistic Evolution [PREMIERE + Q&A]
July 25, 2019
Effortlessly genuine, the internationally-raised alt-pop starlet is floating to the top of the music industry by way of her fearless and relatable smooth grooves.
Author:
Miranda Hyman

dhruv Makes Us 'For the Archives,' an Uplifting Quarantine Playlist
April 30, 2020
"Stay safe and well, everyone."
Author:
dhruv
![WIIGZ on Embracing Confidence, TikTok, and Their Close Friendship [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/WIIGZ-1280x720-2_1650307519.jpg)
WIIGZ on Embracing Confidence, TikTok, and Their Close Friendship [Q&A]
April 18, 2022
Meet the Australian pop duo with an infectious sound and boundless charisma.
Author:
Jessica Magtalas

Sophia Messa Relinquishes A Sugar-Coated, Toxic Love in "Ice Cream & Cigarettes"
July 2, 2020
Brazilian-American wunderkind, Sophia Messa offers a look at the darker side of a painfully-sweet first love in third single to date "Ice Cream & Cigarettes."
Author:
Jessica Thomas

BENEE Links with Bakar and Kenny Beats For the Jaw-Dropping "Night Garden"
July 15, 2020
Our favorite Kiwi continues to take 2020 by storm.
Author:
Ruby Scott

Rook Monroe Continues His Winning Streak on "Honey"
November 6, 2020
"'Honey' is about finding light in situations where there isn't any."
Author:
Tyler Borland