From the Site
Serena Isioma's "HUH?" Is an Unapologetic Celebration of Identity
June 21, 2021
"HUH?" is a perfectly-timed celebration from an artist who is never afraid to reinvent themselves.
Ryan Wright Delivers on the Unapologetic, Cute, and Upfront "Happy Birthday"
June 17, 2021
Wright is no stranger to upfront lyrics, unapologetic callouts, and lighthearted F yous.
![Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lillian-hepler-used-to-it_1623879750.jpg)
Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]
June 16, 2021
"I don't care to put on this picture-perfect human being. I'm more than willing to show my flaws."
Jean Dawson's "DUMMY" Video Is a Fever Dream You Won't Want to Wake From
June 15, 2021
Jean Dawson simply does not miss.
BETWEEN FRIENDS Take Hold of the Aux Cord on 'i like when you shine!'
June 14, 2021
<i>i like when you shine!</i> is everything a mixtape should be and more.
Deb Never's "Disassociate" Is a Haunting Reflection on the Past Year
June 14, 2021
In her latest single, Never muses on substance abuse, growing older, and the fear of fading into nothingness.
Slayyyter's 'Troubled Paradise' Is Pop at Its Most Uninhibited
June 11, 2021
In her euphoric debut album, Slayyyter holds absolutely nothing back.
![Luna Luna and The Undercover Dream Lovers' "One Thing" Has us Believing in Romance [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/luna-luna-undercover-dream-lovers-one-thing_1623341088.jpeg)
Luna Luna and The Undercover Dream Lovers' "One Thing" Has us Believing in Romance [Premiere]
June 10, 2021
"One Thing" is the perfect soundtrack to any budding summer romance.
Jake Wesley Rogers Releases Heavenly PRIDE Ballad "Momentary"
June 9, 2021
The heavenly single pays homage to Marsha P. Johnson, Harvey Milk, and Oscar Wilde.
The Maràas' "Un Millón" Has Us Feeling A Million Different Ways
June 9, 2021
Tinged with traces of pop, jazz, R&B, and reggaeton, The Maràas latest is a veritable sonic cocktail.
Meet BoyWithUke, the Mysterious DIY Artist Racking Up Streams in the Millions
November 10, 2021
Just who is BoyWithUke?
Meet SNOW WIFE, the "AMERICAN HORROR SHOW" We Can't Turn Away From
August 16, 2023
SNOW WIFE is all anyone’s talking about, and for good reason.
Ethel Cain Reckons With Love, Violence, and Religion in Debut Album 'Preacher's Daughter'
May 13, 2022
Cain's debut is emotionally shuddering, producing a crater-deep impact that commands your attention.
Meet Laufey, the Gen Z Artist Making Us Fall in Love With Jazz All Over Again
October 13, 2021
Laufey's sublime take on jazz is the perfect soundtrack to your crisp, chill fall days.
Alexander 23 Reminds Us We're Not Alone With "IDK You Yet"
April 10, 2020
Alexander 23 tackles the complex emotions many of us are dealing with in isolation.
EMELINE Rediscovers Herself in the Irresistible "cinderella's dead"
April 1, 2022
"It's the killing of old patterns and rejoice in the freedom of what life can be."
Underscores Is a Hyperpop Legend in the Making
March 10, 2022
"The ultimate goal is to turn people off, then win them back."
mazie's "dumb dumb" Is a Surreal Pop Song Inspired By the Capitol Insurrection
July 8, 2021
"dumb dumb" is a deceptively idyllic pop diversion that speaks to a much larger, pressing issue.
Ashe Reflects on a Messy Divorce in the Magnificent "Moral Of The Story"
February 14, 2019
"You can think you're in love/ When you're really just in pain."
Yung Gravy Drops the Most Infectious Rick Roll With "Betty (Get Money)"
June 10, 2022
Getting Rick Roll'd has never sounded this good.