From the Site

Omar Apollo's "Go Away" Is a Bittersweet, Aux-Ready Summer Anthem
July 14, 2021
"Go Away" sees Apollo exercising a careful creative approach that somehow levels forward-thinking with nostalgic sentimentality.
Author:
Carter Fife

Noa Kirel Goes Global on Debut English Single "Please Don't Suck"
July 14, 2021
"Please Don't Suck" is one of those songs that cannot help but get stuck in your head.
Author:
Ruby Scott

Dora Jar Sets Herself Apart as an Avant-Garde Pop Star in the Making
July 14, 2021
Dora Jar is an artist whose fame is not constrained by passing fads or ideas of success but one defined by a salient lasting power.
Author:
Maxamillion Polo

carolesdaughter and the Haunting Escapism of "please put me in a medically induced coma"
July 12, 2021
"'please put me in a medically induced coma' was the anthem my friends and I would sing when I was in treatment."
Author:
Maxamillion Polo

Issam Alnajjar's Arabic Music Is Taking TikTok and the World By Storm
July 12, 2021
Alnajarr is the latest artist to break past language and geographical barriers.
Author:
Krista Marina Apardian
![payton's "Drive Away" Is an Infectious Addition to Your Summer Soundtrack [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/payton-drive-away_1625857240.jpg)
payton's "Drive Away" Is an Infectious Addition to Your Summer Soundtrack [Premiere]
July 9, 2021
payton's latest serves as the perfect score for your teenage coming-of-age adventure.
Author:
Ruby Scott

ella jane Displays a Quiet, Breathtaking Vulnerability on "Thief"
July 9, 2021
With each new single, ella jane continues to balance complex storytelling with angelic vocals.
Author:
Tyler Borland

Claire Rosinkranz's '6 Of A Billion' Is a Sonic Playground For the Rapidly Rising Star
July 9, 2021
<i>6 Of A Billion</i> is a testament to the ever-evolving range to be found in the next generation of pop stars.
Author:
Maxamillion Polo

mazie's "dumb dumb" Is a Surreal Pop Song Inspired By the Capitol Insurrection
July 8, 2021
"dumb dumb" is a deceptively idyllic pop diversion that speaks to a much larger, pressing issue.
Author:
Maxamillion Polo
syd B on the Seasons of Hurt and Healing That Inspired 'Are You Feeling It Too?' [Q&A]
July 8, 2021
<i>Are You Feeling It Too?</i> sees syd B evolving not just as an artist but as a person.
Author:
Tyler Borland
Meet BoyWithUke, the Mysterious DIY Artist Racking Up Streams in the Millions
November 10, 2021
Just who is BoyWithUke?
Author:
Alessandra Rincon

Meet SNOW WIFE, the "AMERICAN HORROR SHOW" We Can't Turn Away From
August 16, 2023
SNOW WIFE is all anyone’s talking about, and for good reason.
Author:
Jazmin Kylene
Ethel Cain Reckons With Love, Violence, and Religion in Debut Album 'Preacher's Daughter'
May 13, 2022
Cain's debut is emotionally shuddering, producing a crater-deep impact that commands your attention.
Author:
Alessandra Rincon

Meet Laufey, the Gen Z Artist Making Us Fall in Love With Jazz All Over Again
October 13, 2021
Laufey's sublime take on jazz is the perfect soundtrack to your crisp, chill fall days.
Author:
Ali Wu

Alexander 23 Reminds Us We're Not Alone With "IDK You Yet"
April 10, 2020
Alexander 23 tackles the complex emotions many of us are dealing with in isolation.
Author:
Rachael Jansky

EMELINE Rediscovers Herself in the Irresistible "cinderella's dead"
April 1, 2022
"It's the killing of old patterns and rejoice in the freedom of what life can be."
Author:
Maxamillion Polo

Underscores Is a Hyperpop Legend in the Making
March 10, 2022
"The ultimate goal is to turn people off, then win them back."
Author:
Alessandra Rincon

mazie's "dumb dumb" Is a Surreal Pop Song Inspired By the Capitol Insurrection
July 8, 2021
"dumb dumb" is a deceptively idyllic pop diversion that speaks to a much larger, pressing issue.
Author:
Maxamillion Polo

Ashe Reflects on a Messy Divorce in the Magnificent "Moral Of The Story"
February 14, 2019
"You can think you're in love/ When you're really just in pain."
Author:
Maxamillion Polo

Yung Gravy Drops the Most Infectious Rick Roll With "Betty (Get Money)"
June 10, 2022
Getting Rick Roll'd has never sounded this good.
Author:
Jazmin Kylene