From the Site

Ashnikko Captures the Chaos of a World on Fire in 'WEEDKILLER'
August 29, 2023
The breakout pop embarks on a quest to rediscover autonomy and cement her identity.
Author:
Alessandra Rincon

hemlocke springs Navigates the Reality of Human Connection in "enknee1"
August 28, 2023
"enknee1" is a delicate outcry straight from springs' open heart.
Author:
Giselle Libby

Omar Apollo Shares His Coming Out Story in the Tender "Ice Slippin"
August 28, 2023
"This song is a reflection and reaction of all the emotions I had to face before and after I decided to leave the icy streets of Indiana.”
Author:
Jazmin Kylene

Sophia Alexa's “Hall Pass” Is a Pensive Reflection on Self-Sabotage
August 28, 2023
"I’ve always had this fear that when something is going too well, I’m just waiting for it to fall apart."
Author:
DJ Connor

Conan Gray Takes a Grand, Solemn Bow in “Winner”
August 25, 2023
"There is a certain freedom that comes from recognizing that you’ve been hurt."
Author:
Tatum Van Dam

BETWEEN FRIENDS Capture the Fleeting Joy of Summer in 'I Love My Girl, She’s My Boy'
August 25, 2023
No album feels more fit to soundtrack the end of your summer than 'I Love My Girl, She’s My Boy'.
Author:
Maxamillion Polo

Charlotte Cardin Gives Herself the Love She Deserves in '99 Nights'
August 25, 2023
The sophomore effort from Cardin is equal parts vulnerable and heartfelt.
Author:
Alessandra Rincon

Lexi Jayde Wants Us to Love and Heal at Our Own Pace in "Bandages"
August 23, 2023
Jayde returns with a track that strays the line between heartbreak and the rush of new possibilities.
Author:
Alessandra Rincon

Diamond Ray Leaves Us “Dizzy” With Her Debut Single
August 21, 2023
In her debut single, the Kentucky native offers up a perfectly curated blend of 2000’s and contemporary pop and R&B.
Author:
Carter Fife

Addison Rae Embraces Her Pop Star Persona in Lost and Found 'AR' EP
August 18, 2023
The social media star can finally add verified pop star to her ever-growing résumé.
Author:
Alessandra Rincon

flor Plays Never Have I Ever With White Claw
September 16, 2019
Catch flor on their Ones To Watch - presented tour NOW!
Author:
Maxamillion Polo

Yoshi Flower Yearns for Only One Thing in "7 Days" Video
February 13, 2020
The all-consuming nature of love clearly its hold over Yoshi Flower.
Author:
Alissa Arunarsirakul

Australia's Olive Amun Is Quickly Gaining Notoriety With "Do U Wrong"
November 25, 2020
Melbourne-based artist Olive Amun seamlessly bounces back and forth between clever tongue-in-cheek rap and pop melodies on "Do U Wrong."
Author:
Tyler Broland

Mark Ambor Makes For Good "Company"
November 3, 2021
"The idea is simple: life is better with each other."
Author:
DJ Connor
![Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_90ff965510be1169df0a84f9de42a248_ba90a926_540_1568935757_1569011890.jpg)
Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]
September 19, 2019
"We wanted to really capture the emotion of the lyrics and melody both audibly and visually."
Author:
Precious Kato

Alexander 23 and Laufey's "Ain't Christmas" Is the Perfect Salve For Your Holiday Blues
December 2, 2022
Move over Mariah Carey; there's another Xmas anthem in town.
Author:
Jolene Latimer
![Summer Comes to an End in young friend's 'HOW DID WE GET HERE?' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/young-friend-interview-how-did-we-get-here-1663186539.jpg)
Summer Comes to an End in young friend's 'HOW DID WE GET HERE?' [Q&A]
September 13, 2022
How old denim, Jeff Buckley, summer's end, Hanya Yanagihara, and more informed young friend's latest emphmeral project.
Author:
Alessandra Rincon

Sadye Makes Her "Biblical" Debut With Intoxicating Single
May 4, 2023
Few debuts sound this heavenly.
Author:
Alessandra Rincon

Khamari's "The Heat" Is a Vibrant Display of Songwriting and Vocal Ability
August 5, 2020
Few artists have been able to strike such a strong balance between lyrical vulnerability and catchiness as newcomer Khamari.
Author:
Tyler Borland

RIIKI Returns to Her Happy Place on "Good Times"
December 21, 2020
Kiwi pop songstress RIIKI has completed the hat-trick of singles with her first 2020 release "Good Times."
Author:
Max Tetlow