From the Site
Ashnikko Captures the Chaos of a World on Fire in 'WEEDKILLER'
August 29, 2023
The breakout pop embarks on a quest to rediscover autonomy and cement her identity.
hemlocke springs Navigates the Reality of Human Connection in "enknee1"
August 28, 2023
"enknee1" is a delicate outcry straight from springs' open heart.
Omar Apollo Shares His Coming Out Story in the Tender "Ice Slippin"
August 28, 2023
"This song is a reflection and reaction of all the emotions I had to face before and after I decided to leave the icy streets of Indiana.”
Sophia Alexa's “Hall Pass” Is a Pensive Reflection on Self-Sabotage
August 28, 2023
"I’ve always had this fear that when something is going too well, I’m just waiting for it to fall apart."
Conan Gray Takes a Grand, Solemn Bow in “Winner”
August 25, 2023
"There is a certain freedom that comes from recognizing that you’ve been hurt."
BETWEEN FRIENDS Capture the Fleeting Joy of Summer in 'I Love My Girl, She’s My Boy'
August 25, 2023
No album feels more fit to soundtrack the end of your summer than 'I Love My Girl, She’s My Boy'.
Charlotte Cardin Gives Herself the Love She Deserves in '99 Nights'
August 25, 2023
The sophomore effort from Cardin is equal parts vulnerable and heartfelt.
Lexi Jayde Wants Us to Love and Heal at Our Own Pace in "Bandages"
August 23, 2023
Jayde returns with a track that strays the line between heartbreak and the rush of new possibilities.
Diamond Ray Leaves Us “Dizzy” With Her Debut Single
August 21, 2023
In her debut single, the Kentucky native offers up a perfectly curated blend of 2000’s and contemporary pop and R&B.
Addison Rae Embraces Her Pop Star Persona in Lost and Found 'AR' EP
August 18, 2023
The social media star can finally add verified pop star to her ever-growing résumé.
Chelsea Collins Bids a Sweet Farewell to a Toxic Ex on "Wish U Hell"
January 26, 2022
"'Wish U Hell' evokes the nostalgic feeling of being nine years old, jumping on my bed, pretending I'm a rockstar."
![Julius Cowdrey Takes Us on an Emotional Voyage with Impassioned Double Release [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/julius-cowdrey-ones-to-watch.jpg)
Julius Cowdrey Takes Us on an Emotional Voyage with Impassioned Double Release [PREMIERE]
April 25, 2019
Both singles narrate a trying time in Cowdrey's life, illustrating a feeling of being let down by the ones you loved and trusted the most.
Watch FINNEAS Tumble Through Pastel Purgatory in "I Lost a Friend" Video
June 25, 2019
FINNEAS transforms the loss of a friend into a breathtaking visual affair, shot all in one take.
![Fever Joy's 'Reflections' Is a Debut Rooted in Self-Love [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/fever-joy-ones-to-watch_1573762668.jpeg)
Fever Joy's 'Reflections' Is a Debut Rooted in Self-Love [Premiere]
November 14, 2019
"Music is one of the only things that allows us to see into other people's experiences from a distance and connect with them."
Alexander 23 and Laufey's "Ain't Christmas" Is the Perfect Salve For Your Holiday Blues
December 2, 2022
Move over Mariah Carey; there's another Xmas anthem in town.
INTRN Revels In Vulnerability, Unravelling the "Seams" of First Love Lost
September 2, 2020
In his latest single, "Seams," INTRN confronts his post-breakup demons head on.
Simone Valentina's "All My Friends" Is a Feel-Good Debut Single
December 18, 2020
Debuting her first track ever, Simone Valentina is undeniably a name we won't soon forget.
![Norwegian Producer Marius Unveils Hypnotic Single & Trippy Visualizer, "Breeze" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/marius-ones-to-watch-2.jpg)
Norwegian Producer Marius Unveils Hypnotic Single & Trippy Visualizer, "Breeze" [PREMIERE]
March 21, 2019
Rising producer and multi-instrumentalist Marius is equal parts offbeat, outlandish and mesmerizing.
![Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noah-elliott-never-feels-the-same_1596821541.jpg)
Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]
August 7, 2020
We had the pleasure to sit down (virtually) with Elliott to discuss his debut single, quarantine, and the drawbacks of feeling unique.
![Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Imugi-714x396_1606958725.jpg)
Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.