From the Site
Ashnikko Captures the Chaos of a World on Fire in 'WEEDKILLER'
August 29, 2023
The breakout pop embarks on a quest to rediscover autonomy and cement her identity.
hemlocke springs Navigates the Reality of Human Connection in "enknee1"
August 28, 2023
"enknee1" is a delicate outcry straight from springs' open heart.
Omar Apollo Shares His Coming Out Story in the Tender "Ice Slippin"
August 28, 2023
"This song is a reflection and reaction of all the emotions I had to face before and after I decided to leave the icy streets of Indiana.”
Sophia Alexa's “Hall Pass” Is a Pensive Reflection on Self-Sabotage
August 28, 2023
"I’ve always had this fear that when something is going too well, I’m just waiting for it to fall apart."
Conan Gray Takes a Grand, Solemn Bow in “Winner”
August 25, 2023
"There is a certain freedom that comes from recognizing that you’ve been hurt."
BETWEEN FRIENDS Capture the Fleeting Joy of Summer in 'I Love My Girl, She’s My Boy'
August 25, 2023
No album feels more fit to soundtrack the end of your summer than 'I Love My Girl, She’s My Boy'.
Charlotte Cardin Gives Herself the Love She Deserves in '99 Nights'
August 25, 2023
The sophomore effort from Cardin is equal parts vulnerable and heartfelt.
Lexi Jayde Wants Us to Love and Heal at Our Own Pace in "Bandages"
August 23, 2023
Jayde returns with a track that strays the line between heartbreak and the rush of new possibilities.
Diamond Ray Leaves Us “Dizzy” With Her Debut Single
August 21, 2023
In her debut single, the Kentucky native offers up a perfectly curated blend of 2000’s and contemporary pop and R&B.
Addison Rae Embraces Her Pop Star Persona in Lost and Found 'AR' EP
August 18, 2023
The social media star can finally add verified pop star to her ever-growing résumé.
![Ones To Watch Presents: flor [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/flor-tour-ones-to-watch-2.jpeg)
Ones To Watch Presents: flor [ANNOUNCEMENT]
May 6, 2019
Tickets go on sale Friday, May 10 at 10:00 AM local time!
![Lomboy Meets Her Match in "Like Me" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Lomboy-Ones-To-Watch-Smaller_1568832373.jpg)
Lomboy Meets Her Match in "Like Me" Visual [PREMIERE]
September 18, 2019
If you're looking for something super unique to vibe out to this week, look no further.
Becca Means Reflects on Love Lost With Anthemic Debut Single “My Darling”
July 21, 2023
Means is nothing if not an artist to watch.
Meet Juliet Ivy, the Artist Putting A Gen Z Twist On Tradition
October 25, 2023
Ivy's effervescent music serves as a brutally honest satire of innocence.
Worship at the Pop Altar of Bickle's 'Biblickle'
June 8, 2023
Bickle is proving himself a left-field pop purveyor.
![Lxandra Creates A Royal Rainbow Wonderland in New "Swimming Pools" Visual [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lxandra-ones-to-watch-crop_1565214969.png)
Lxandra Creates A Royal Rainbow Wonderland in New "Swimming Pools" Visual [Q&A]
August 7, 2019
Lxandra is reaching for the stars, and already has the moon in her grasp.
KILLBOY Flexes Her Musical Dexterity on "U + ME"
January 11, 2021
As much as KILLBOY is otherworldly, she too can be smitten by the earthly pleasures of love and lust, hence the subject of her most recent single "U + ME."
Still Woozy Takes Us on a Tour of His Mind in "BS"
September 16, 2020
In "BS," the self-produced artist gives us an exclusive a tour of his innermost thoughts and worries.
Karnaval Blues Offers A Sip of His R&B-Infused Electronica with "Forget"
March 15, 2019
Karnaval Blues is the newest addition to independent label Mind of A Genius, which also covers THEY., Gallant and ZHU.
![Sheridan Reed's Love-Infused EP Strikes Us with Pure R&B 'Serendipity' [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sheridan-reed-ones-to-watch.jpg)
Sheridan Reed's Love-Infused EP Strikes Us with Pure R&B 'Serendipity' [PREMIERE]
May 2, 2019
A charming new voice emerging from Austin, Texas, is blessing airwaves by way of Sheridan Reed's blissful soul pop melodies.