From the Site
Who Is mxmtoon? | mxmtoon on BTS, Life Is Strange, and Favorite TikTok Trend
September 7, 2021
Meet the DIY artist blending painful honesty and palpable sincerity.
Holly Humberstone Pens an Ode to Her Best Friend "Scarlett"
September 7, 2021
"Scarlett" is as much of a fuck you to all the toxic partners out there as it is an ode to the best friends that keep us sane.
![Boon Acknowledges the Error of His Ways With "Somebody Else" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/boon-somebody-else_1631027981.JPG)
Boon Acknowledges the Error of His Ways With "Somebody Else" [Premiere]
September 7, 2021
"I love the irony of having an anthem about being a horrible person."
NIKI DEMAR Proves a Pop Tour De Force With 'Nights Alone'
September 3, 2021
Nights Alone collects the emotional debris of two years and transforms it into pop perfection.
Who Is chloe moriondo? | chloe moriondo on Coming-of-Age and Curing Heartbreak
September 2, 2021
Meet the artist turning the joys and pains of coming-of-age into euphoric and eclectic sonic meditations.
Abhi the Nomad Sets His Eyes on the Universe
September 2, 2021
In his fourth studio album, Abhi the Nomad delivers a perfect blend of hip-hop, funk, and R&B.
![Allison Ponthier, the Most Authentic NYC Cowboy Is Hitting the Road [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/allison-ponthier-live-interview_1630518755.jpg)
Allison Ponthier, the Most Authentic NYC Cowboy Is Hitting the Road [Q&A]
September 1, 2021
"It's important to know yourself and accept yourself despite your thorns and learning to overcome them."
Maisie Peters' Sonic Diary Entries Take the World Stage on 'You Signed Up For This'
August 30, 2021
Maisie has a transcendent talent for balancing heartfelt storytelling with a pop star poise well beyond her years.
Adam Melchor Aims to Impress on "What a Damn Shame"
August 30, 2021
Infused with comedic relief and painfully human songwriting, "What a Damn Shame" accentuates Melchor's ever-impressive range.
Kacy Hill Blossoms With Experimental Poise on "Seasons Bloom"
August 30, 2021
Equally invested in the past, present, and future, Hill's songwriting is a testament to the power of endurance.
![Casey Conroy and COASTCITY Deliver a Message of Heartfelt Vulnerability in "Best Shoes" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/casey-conroy-best-shoes_1588694543.jpg)
Casey Conroy and COASTCITY Deliver a Message of Heartfelt Vulnerability in "Best Shoes" [Premiere]
May 5, 2020
"It got to a point where I felt so defeated that I just wanted to run home."
Maude Latour Dances Through the Unknown Chaos of "Probabilities"
July 25, 2022
Probabilities” is a beautiful snapshot of real life.
![King Mala Confuses Her Taste Buds for Feelings on "Sugarblind" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/king mala_1597244104.jpg)
King Mala Confuses Her Taste Buds for Feelings on "Sugarblind" [Q&A]
August 12, 2020
Alt-pop artist KiNG MALA unveils her latest single "sugarblind."
NoMBe Offers a First Look Into 'They Might've Even Loved Me- Re:Imagination'
February 28, 2019
With over 30 features, Nombe is gearing up to release the remix album to end all remix albums.
![Franke Is Ditching Traditional Pop For A Self-Titled Sound In 'Internet Heartbreak' [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Franke-Ones-To-Watch 2.png)
Franke Is Ditching Traditional Pop For A Self-Titled Sound In 'Internet Heartbreak' [NEW ARTIST DISCOVERY]
April 3, 2019
Every component of Franke's career screams DIY.
![Parcels Brings Disco To The Desert at Coachella 2019 [TOUR DIARY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/parcels-ones-to-watch 2.jpg)
Parcels Brings Disco To The Desert at Coachella 2019 [TOUR DIARY]
April 18, 2019
Parcels is comprised of five charming musicians who are reviving classic disco sounds and modernizing it with electro-pop undercurrents.
MorMor Grapples With Alienation in the Incandescent 'Some Place Else' EP
May 6, 2019
Calling to mind the revered soundscapes of '90s shoegaze and ultramodern iridescent R&B, the Toronto artist's radical approach to pop is nothing short of gripping.
alextbh Fearlessly Expresses His Sexuality in "No Space"
February 1, 2019
Alex's latest single fuses his typical left-of-center grooviness with sensual pop.
![Ones To Watch Presents: 'Ashe: Mom's First Headline Tour' [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ashe-tour-ones-to-watch_1560788114.jpg)
Ones To Watch Presents: 'Ashe: Mom's First Headline Tour' [ANNOUNCEMENT]
June 17, 2019
Tickets will be available Friday, June 21 at 10:00 AM local time!
valentina cy Makes Her Major Label Debut With the blackbear-Assisted "Bad"
July 10, 2020
"Bad" feels like it could serve as the score for any classic femme fatale.