From the Site

AVIV Seeks Outside Validation on "love of your life"
September 24, 2021
"love of your life" speaks to the intoxicating nature of young love.
Author:
Chloe Liz
Hollis Feels Larger Than Life on the Cathartic "Let Me Not"
September 24, 2021
"Let Me Not" rushes forward with a frenetic, infectious energy.
Author:
DJ Connor

Kacey Musgraves' 'star-crossed' Is More Than a Break-Up Album
September 23, 2021
This is an album about heartbreak and loneliness, growth and change.
Author:
Taylor Schutt

L Devine Is Born Again on 'Near Life Experience Part Two'
September 23, 2021
L Devine is a pop star in the making.
Author:
Maxamillion Polo

'Montero' Is Lil Nas X's Portrait on Fire
September 23, 2021
Lil Nas X has the power to shape culture as we know it.
Author:
Carter Fife

Who Is Peach Tree Rascals?
September 22, 2021
Meet the Bay Area collective with an infectious indie pop sound.
Author:
Ruby Scott

ROLE MODEL Dreams Up an Irresistible Femme Fatale on "death wish"
September 22, 2021
"I wanted to create this intimidating, powerful, female character to represent that desire we have for things we know aren't good for us."
Author:
Maxamillion Polo
goodboy noah Delivers a Sensual Pop-R&B Stunner With "Hit N' Run"
September 17, 2021
goodboy noah is making waves across TIkTok and more.
Author:
Paige MacDonald

Aaron Taos' 'Closure & Campari' Is the Break-up Guidebook You Were Looking For
September 17, 2021
'Closure & Campari' is a proudly pop examination of the aftermath of moving on.
Author:
Jolene Latimer

Meet Stef, the Nashville Artist Casting a Spell With Her Dark Pop Sound
September 16, 2021
When it comes to talent, Nashville's Stef is nothing short of a magician.
Author:
Joe Beer

Meet wishlane, the Emerging Hyperpop Artist Behind "selective altruism"
June 23, 2022
The electrifying single currently sits at the top of Spotify's hyperpop playlist for good reason.
Author:
Dillon Stave

ROLE MODEL Finds His Way Home in “a little more time”
February 17, 2023
Role Model fans are absolutely eating this week.
Author:
Tatum Van Dam
![Let's Talk Gavin Haley's 'Long Game' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gavin haley ones to watch 2 smaller_1571444413.jpeg)
Let's Talk Gavin Haley's 'Long Game' [Q&A]
October 18, 2019
'Long Game' is about not knowing what's going to happen but also not ever being willing to stop.
Author:
Precious Kato

FRENSHIP and Yoke Lore Reclaim Their Originality with "Wanted A Name"
January 16, 2019
"With this song we didn't try to think about genres or influences - we just let it happen."
Author:
Alissa Arunarsirakul

BENEE's All Hits in 'STELLA & STEVE'
November 15, 2019
Each of BENEE's songs is a world unto its own, living its own unique color palette.
Author:
Precious Kato

Dillon Francis and BabyJake Create a Romance-Filled Banger With "Touch"
April 15, 2020
Good vibes only from this dynamic duo.
Author:
Joey Legittino

lilspirit Shares His Flirtatious New Single "nothing2prove"
April 16, 2020
There is a growing surge of fans flocking to the seductive and angelic vocal stylings of lilspirit.
Author:
Chuck Ramos

aldn Returns to His Roots in the Intoxicating “sydney”
July 20, 2022
“sydney” sees aldn returning to his hyperpop roots, musing on infatuation, loneliness, and an enigmatic girl.
Author:
Maxamillion Polo
![Ellise Is Entering Her Villain Era... And We're Here For It [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ellise-brokenboysandbetterbitches-interview-1679680457.jpg)
Ellise Is Entering Her Villain Era... And We're Here For It [Q&A]
March 24, 2023
If it's heart-shaped, hot pink, and haunted, it's Ellise.
Author:
Tatum Van Dam

Nilüfer Yanya's "Tears" Is the Perfect Track to Dance and Self-Realize to
February 20, 2019
Blending the lines between exquisitely crafted indie rock and infectious pop magic, Nilüfer Yanya is shaping up to be on every 2019 shortlist for breakout artist of the year.
Author:
Maxamillion Polo