From the Site
AVIV Seeks Outside Validation on "love of your life"
September 24, 2021
"love of your life" speaks to the intoxicating nature of young love.
Hollis Feels Larger Than Life on the Cathartic "Let Me Not"
September 24, 2021
"Let Me Not" rushes forward with a frenetic, infectious energy.
Kacey Musgraves' 'star-crossed' Is More Than a Break-Up Album
September 23, 2021
This is an album about heartbreak and loneliness, growth and change.
L Devine Is Born Again on 'Near Life Experience Part Two'
September 23, 2021
L Devine is a pop star in the making.
'Montero' Is Lil Nas X's Portrait on Fire
September 23, 2021
Lil Nas X has the power to shape culture as we know it.
Who Is Peach Tree Rascals?
September 22, 2021
Meet the Bay Area collective with an infectious indie pop sound.
ROLE MODEL Dreams Up an Irresistible Femme Fatale on "death wish"
September 22, 2021
"I wanted to create this intimidating, powerful, female character to represent that desire we have for things we know aren't good for us."
goodboy noah Delivers a Sensual Pop-R&B Stunner With "Hit N' Run"
September 17, 2021
goodboy noah is making waves across TIkTok and more.
Aaron Taos' 'Closure & Campari' Is the Break-up Guidebook You Were Looking For
September 17, 2021
'Closure & Campari' is a proudly pop examination of the aftermath of moving on.
Meet Stef, the Nashville Artist Casting a Spell With Her Dark Pop Sound
September 16, 2021
When it comes to talent, Nashville's Stef is nothing short of a magician.
FINNEAS Presents a Time Capsule of the Craziest Year of His Life in 'Blood Harmony'
October 7, 2019
'Blood Harmony' is a beautiful testament to the breadth of the human experience.
Maude Latour Searches for Beauty in Loss in "Cyclone"
September 6, 2022
"Cyclone” is a happy-sad bop that feels like the perfect soundtrack to end the summer on.
carolesdaughter and the Haunting Escapism of "please put me in a medically induced coma"
July 12, 2021
"'please put me in a medically induced coma' was the anthem my friends and I would sing when I was in treatment."
I Care About Rex Orange County's 'WHO CARES?,' and You Should Too
March 14, 2022
At its core, this is an album about love; but, at the same time, it's so much more than that.
Frost Children's 'SPEED RUN' Is an Omnivorous Look at Music's Bold, Unafraid Future
April 17, 2023
'SPEED RUN,' and by proxy Frost Children, are the future of hyperpop and whatever comes next.
![Yoke Lore - "Fake You" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-live-ones-to-watch_1562627475.gif)
Yoke Lore - "Fake You" [Live + Interview] | All Eyes On
February 11, 2019
All Eyes On the one and only Ones To Watch and Taylor Swift - approved Yoke Lore.
![Dreamer Boy Makes the Desert His Dance Floor in "Falling for the Wrong One" Video
[PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dreamer-boy-ones-to-watch-3.jpg)
Dreamer Boy Makes the Desert His Dance Floor in "Falling for the Wrong One" Video [PREMIERE]
April 9, 2019
Shimmering with synth, playfully energetic, and soft in delivery, Dreamer Boy is a sonic and visual treat.
Jeremy Zucker & Bea Miller Have "comethru" with a Harmonious Duet
March 15, 2019
"comethru" has easily become one of Zucker's most recognizable hits, so it only makes sense that he wants to spoil us with a revamped version.
Get Over Your Nasty Breakup with FLETCHER's Breathtaking Performance of "Undrunk"
May 2, 2019
Compared to the studio version of "Undrunk," this stripped-down rendering allows FLETCHER to spiritually connect with her audience on a deeper level.
Conan Gray's "Checkmate" Hits Like an Adrenaline Shot to a Broken Heart
June 26, 2019
"'Checkmate' is a song that spewed out of me while alone in my bedroom. It took me about four minutes, and I just ugly cried out a whole song..."