From the Site
AVIV Seeks Outside Validation on "love of your life"
September 24, 2021
"love of your life" speaks to the intoxicating nature of young love.
Hollis Feels Larger Than Life on the Cathartic "Let Me Not"
September 24, 2021
"Let Me Not" rushes forward with a frenetic, infectious energy.
Kacey Musgraves' 'star-crossed' Is More Than a Break-Up Album
September 23, 2021
This is an album about heartbreak and loneliness, growth and change.
L Devine Is Born Again on 'Near Life Experience Part Two'
September 23, 2021
L Devine is a pop star in the making.
'Montero' Is Lil Nas X's Portrait on Fire
September 23, 2021
Lil Nas X has the power to shape culture as we know it.
Who Is Peach Tree Rascals?
September 22, 2021
Meet the Bay Area collective with an infectious indie pop sound.
ROLE MODEL Dreams Up an Irresistible Femme Fatale on "death wish"
September 22, 2021
"I wanted to create this intimidating, powerful, female character to represent that desire we have for things we know aren't good for us."
goodboy noah Delivers a Sensual Pop-R&B Stunner With "Hit N' Run"
September 17, 2021
goodboy noah is making waves across TIkTok and more.
Aaron Taos' 'Closure & Campari' Is the Break-up Guidebook You Were Looking For
September 17, 2021
'Closure & Campari' is a proudly pop examination of the aftermath of moving on.
Meet Stef, the Nashville Artist Casting a Spell With Her Dark Pop Sound
September 16, 2021
When it comes to talent, Nashville's Stef is nothing short of a magician.
CARR's Latest Single Is Aimed at Every "Loser" You've Ever Dated
July 23, 2021
"Loser" tackles the perils of modern dating, the art of indecisiveness, and the disillusion behind today's gut-wrenching expectations.
BENEE Opens Up About Her Mental Health on "Doesn't Matter"
October 27, 2021
A dizzying cocktail of highs and lows builds the emotional undercurrent of BENEE's latest striking single.
![Roman Rouge's "The Other Me" is Thought-Provoking and Evocative [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Roman Rouge - otw_1590686704.jpg)
Roman Rouge's "The Other Me" is Thought-Provoking and Evocative [Premiere]
May 28, 2020
Ethereal harmonies, funk-fueled basslines, and seductive melodies give us the 90's R&B feels from "The Other Me"
JAWNY's "Super Bad Mantra" Is a Masterpiece Years in the Making
September 21, 2020
JAWNY is back with an electrifying new single that's destined to get you on your feet.
vivi rincon Takes Our Breath Away With Sophomore Single "can't breathe"
August 31, 2022
"It’s about passion and love and losing yourself in someone else."
![Let's Talk Gavin Haley's 'Long Game' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gavin haley ones to watch 2 smaller_1571444413.jpeg)
Let's Talk Gavin Haley's 'Long Game' [Q&A]
October 18, 2019
'Long Game' is about not knowing what's going to happen but also not ever being willing to stop.
LÉON - "You And I" | Live From The Rooftop
April 15, 2019
Ahead of LÉON's 'You And I' tour presented by Ones To Watch, we had the pleasure of inviting the Swedish star to perform an acoustic rendition of "You And I."
Em Beihold Wants You to Be Able to Sing-Along to Her Pensive Diary Entries
March 1, 2022
If Beihold knows how to do one thing, it's pull on our heartstrings.
Ferby Delivers a Bewitching Sophomore Effort With "Every Night"
July 22, 2022
Every Night is a proper tune that sets up Ferby as an artist to watch.
Elohim's 'Braindead' Is an Emotional Journey in Support of Mental Health Month
May 10, 2019
"'Braindead' is a look into the beautifully broken minds of humans that face the challenges and struggles of mental health issues"