From the Site
AVIV Seeks Outside Validation on "love of your life"
September 24, 2021
"love of your life" speaks to the intoxicating nature of young love.
Hollis Feels Larger Than Life on the Cathartic "Let Me Not"
September 24, 2021
"Let Me Not" rushes forward with a frenetic, infectious energy.
Kacey Musgraves' 'star-crossed' Is More Than a Break-Up Album
September 23, 2021
This is an album about heartbreak and loneliness, growth and change.
L Devine Is Born Again on 'Near Life Experience Part Two'
September 23, 2021
L Devine is a pop star in the making.
'Montero' Is Lil Nas X's Portrait on Fire
September 23, 2021
Lil Nas X has the power to shape culture as we know it.
Who Is Peach Tree Rascals?
September 22, 2021
Meet the Bay Area collective with an infectious indie pop sound.
ROLE MODEL Dreams Up an Irresistible Femme Fatale on "death wish"
September 22, 2021
"I wanted to create this intimidating, powerful, female character to represent that desire we have for things we know aren't good for us."
goodboy noah Delivers a Sensual Pop-R&B Stunner With "Hit N' Run"
September 17, 2021
goodboy noah is making waves across TIkTok and more.
Aaron Taos' 'Closure & Campari' Is the Break-up Guidebook You Were Looking For
September 17, 2021
'Closure & Campari' is a proudly pop examination of the aftermath of moving on.
Meet Stef, the Nashville Artist Casting a Spell With Her Dark Pop Sound
September 16, 2021
When it comes to talent, Nashville's Stef is nothing short of a magician.
![Sirens of Lesbos Take Us on a Mental Journey With "How Many Miles" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sirens of Lesbos - otw_1590694901.jpg)
Sirens of Lesbos Take Us on a Mental Journey With "How Many Miles" [Premiere]
May 28, 2020
"How Many Miles" is the perfect soundtrack for your mental journey; a glimpse of heeded optimism with vibrant, visual lyrics and a retro melange of family sitcom sounds that make you want to start out on a journey despite the limitations.
bülow Signals For a More Fluid Form of Intimacy in 'Booty Call'
April 18, 2022
<i>Booty Call</i> is a delicate project that tackles some weighty material.
Elliot Lee and GIRLI Unleash Daring "Pink (Freak)" Remix
February 17, 2022
"I've just always made what feels right in the moment and written words that help me heal."
![gnash Reveals Secrets About His Broken Hearts Club Tour and The Meaning Behind Debut Album, 'we' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gnash-ones-to-watch copy.jpg)
gnash Reveals Secrets About His Broken Hearts Club Tour and The Meaning Behind Debut Album, 'we' [Q&A]
February 20, 2019
"If we feel together, then we feel better."
![Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOAKY - PRESS SHOT 2 resize_1566502882-1_1567540470.jpg)
Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]
August 22, 2019
"I leaned on melody and production to serve bright, pop-y energy but the lyrics are an account of a time when the drug trade was lit on my island."
Nessa Barrett Conjures Up a Whirlwind Romance With "american jesus"
May 2, 2023
"It's about the fantasy of someone who is your savior, your cowboy in a crown."
Meet keltiey, the Y2K-Bedazzled Gen Z Rising Star Embracing the Lawlessness of Pop
April 18, 2023
keltiey is more than a trending sound; she's the next wave.
![Magic City Hippies' "What Would I Do" Video Is a Love Letter to Life on the Road [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/magic-city-hippies-otw-2_1565114056.jpg)
Magic City Hippies' "What Would I Do" Video Is a Love Letter to Life on the Road [PREMIERE]
August 6, 2019
Don't blame us if you end up taking out an ill-advised loan to purchase a van.
Kid Bloom Is Fully in Touch with His Emotions in Psychedelic "EVRWNDR"
May 31, 2019
"'EVRWNDR' is inspired by my hypersensitivity to emotions and how I sometimes paralyze myself with my own feelings as if those feelings are coming from somewhere else."
![Cafuné Didn't Seek Out Viral Fame But They're Welcoming What Comes Next With Open Arms [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cafune-perspective-interview-1678902107.jpeg)
Cafuné Didn't Seek Out Viral Fame But They're Welcoming What Comes Next With Open Arms [Q&A]
March 15, 2023
"Once you put out a piece of music, it doesn’t belong to you anymore. We live and die by that as artists."