From the Site

AVIV Seeks Outside Validation on "love of your life"
September 24, 2021
"love of your life" speaks to the intoxicating nature of young love.
Author:
Chloe Liz
Hollis Feels Larger Than Life on the Cathartic "Let Me Not"
September 24, 2021
"Let Me Not" rushes forward with a frenetic, infectious energy.
Author:
DJ Connor

Kacey Musgraves' 'star-crossed' Is More Than a Break-Up Album
September 23, 2021
This is an album about heartbreak and loneliness, growth and change.
Author:
Taylor Schutt

L Devine Is Born Again on 'Near Life Experience Part Two'
September 23, 2021
L Devine is a pop star in the making.
Author:
Maxamillion Polo

'Montero' Is Lil Nas X's Portrait on Fire
September 23, 2021
Lil Nas X has the power to shape culture as we know it.
Author:
Carter Fife

Who Is Peach Tree Rascals?
September 22, 2021
Meet the Bay Area collective with an infectious indie pop sound.
Author:
Ruby Scott

ROLE MODEL Dreams Up an Irresistible Femme Fatale on "death wish"
September 22, 2021
"I wanted to create this intimidating, powerful, female character to represent that desire we have for things we know aren't good for us."
Author:
Maxamillion Polo
goodboy noah Delivers a Sensual Pop-R&B Stunner With "Hit N' Run"
September 17, 2021
goodboy noah is making waves across TIkTok and more.
Author:
Paige MacDonald

Aaron Taos' 'Closure & Campari' Is the Break-up Guidebook You Were Looking For
September 17, 2021
'Closure & Campari' is a proudly pop examination of the aftermath of moving on.
Author:
Jolene Latimer

Meet Stef, the Nashville Artist Casting a Spell With Her Dark Pop Sound
September 16, 2021
When it comes to talent, Nashville's Stef is nothing short of a magician.
Author:
Joe Beer

Cuco's "Aura" Is a Hypnotic Bilingual Love Letter
July 11, 2022
"Aura" captures the magic of a love so powerful that it simply can’t be expressed in a single language.
Author:
Dillon Stave

phem's "Sorry Mama" Will Have You Confessing Your Sins
December 10, 2019
phem enlists Machine Gun Kelly for a perfectly-scored confessional.
Author:
Bianca Brown
![Setlist.Fm Presents: Who Is Bane's World? [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bane's-world-ones-to-watch-2.jpeg)
Setlist.Fm Presents: Who Is Bane's World? [NEW ARTIST DISCOVERY]
March 6, 2019
Welcome to Bane's World, a place of dreamy musings and bedroom pop.
Author:
Asal Shahindoust

Kim Petras Has a Fun Night Out in "Blow It All"
May 10, 2019
+ Catch the pop princess on tour this summer.
Author:
Alyssa Yung
![Loote's Take on Authentic Pop Music, New Relationships, and Shawn Mendes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/loote-ones-to-watch_1560982911.jpg)
Loote's Take on Authentic Pop Music, New Relationships, and Shawn Mendes [Q&A]
June 19, 2019
Their new 'lost' EP explores both the awkward nuanced lingering of post-breakup relationships and the cautious excitement of new ones.
Author:
Rachel Lai

Griff Is a Star in the Making
February 11, 2020
The London-born 19-year-old artist is nothing short of breathtaking.
Author:
Joey Legittino

ilo ilo Embraces Their Name and Sound in the Electrifying "come thru"
February 22, 2019
The sort of song that sways between the rush of a festival's main stage and blissful moments of electro-pop reflection.
Author:
Maxamillion Polo

brakence Revisits 'punk2' With the Electrifying "sauceintherough"
July 1, 2020
Listening to brakence is nothing short of an adrenaline rush.
Author:
Ruby Scott

Aries' "Kids on Molly" Is the Soundtrack to Your Fleeting Youth
August 13, 2021
"Kids on Molly" is not a coming-of-age story but an anthem meant to carry you through your lowest lows.
Author:
Maxamillion Polo

BENEE Slows Down Her Breakout Hit "Supalonely" in "Lownely"
May 6, 2020
"Lownely" is as much an encapsulation of one teenager's loneliness as it is a shared global loneliness.
Author:
Maxamillion Polo