From the Site

AVIV Seeks Outside Validation on "love of your life"
September 24, 2021
"love of your life" speaks to the intoxicating nature of young love.
Author:
Chloe Liz
Hollis Feels Larger Than Life on the Cathartic "Let Me Not"
September 24, 2021
"Let Me Not" rushes forward with a frenetic, infectious energy.
Author:
DJ Connor

Kacey Musgraves' 'star-crossed' Is More Than a Break-Up Album
September 23, 2021
This is an album about heartbreak and loneliness, growth and change.
Author:
Taylor Schutt

L Devine Is Born Again on 'Near Life Experience Part Two'
September 23, 2021
L Devine is a pop star in the making.
Author:
Maxamillion Polo

'Montero' Is Lil Nas X's Portrait on Fire
September 23, 2021
Lil Nas X has the power to shape culture as we know it.
Author:
Carter Fife

Who Is Peach Tree Rascals?
September 22, 2021
Meet the Bay Area collective with an infectious indie pop sound.
Author:
Ruby Scott

ROLE MODEL Dreams Up an Irresistible Femme Fatale on "death wish"
September 22, 2021
"I wanted to create this intimidating, powerful, female character to represent that desire we have for things we know aren't good for us."
Author:
Maxamillion Polo
goodboy noah Delivers a Sensual Pop-R&B Stunner With "Hit N' Run"
September 17, 2021
goodboy noah is making waves across TIkTok and more.
Author:
Paige MacDonald

Aaron Taos' 'Closure & Campari' Is the Break-up Guidebook You Were Looking For
September 17, 2021
'Closure & Campari' is a proudly pop examination of the aftermath of moving on.
Author:
Jolene Latimer

Meet Stef, the Nashville Artist Casting a Spell With Her Dark Pop Sound
September 16, 2021
When it comes to talent, Nashville's Stef is nothing short of a magician.
Author:
Joe Beer

goodboy noah's Debut EP 'nice' Is the Finest Selection of Hors D'oeuvres
May 7, 2021
<i>nice</i> arrives just in time for summer.
Author:
Paige MacDonald

Still Woozy's Debut Album 'If This Isn't Nice, I Don't Know What Is' Is a Sonic Playground
August 13, 2021
In his debut album, Still Woozy is given the creative freedom and space to explore every left-field idea to its fullest.
Author:
Maxamillion Polo
![joan Is Drawing Inspiration From the Past to Create a Uniquely Modern Sound [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/joan-interview-ones-to-watch-2_1582052144.jpeg)
joan Is Drawing Inspiration From the Past to Create a Uniquely Modern Sound [Q&A]
February 18, 2020
joan should have scored <i>13 Going On 30</i>.
Author:
Maggie Einstein

Lolo Zouaï Takes Us on a Sensual "Ride" to Female Empowerment
April 15, 2019
Drawing influence from classic R&B, Rai music, and Bay Area hip-hop, Zouaï has developed this magical power to have us completely in our feels.
Author:
Alyssa Yung

Deaton Chris Anthony Dances to the Beat of His Own Drum in 'BO Y'
November 20, 2019
BO Y is a wicked fast-paced, crisp '80s synth club kid's dream.
Author:
Precious Kato

Conan Gray's "People Watching" Sees Him Turning His Deeply Personal Songwriting Outward
July 16, 2021
For an artist who has had much of their life on full display, People Watching" arrives as such a refreshing perspective shift.
Author:
Maxamillion Polo

Claud Recounts Their Unique Tale of Heartbreak in "Wish You Were Gay"
June 14, 2019
Claud (formerly known as Toast) introduces perspectives not commonly portrayed in pop music in "Wish You Were Gay."
Author:
Brady Moses

Dominic Fike Returns Home in "Dancing in the Courthouse"
April 14, 2023
Fike is one of one.
Author:
Jazmin Kylene

Charlotte Cardin Gives Herself the Love She Deserves in '99 Nights'
August 25, 2023
The sophomore effort from Cardin is equal parts vulnerable and heartfelt.
Author:
Alessandra Rincon

Gus Dapperton's "Fill Me Up Anthem" Is a Visceral R&B Offering
March 14, 2019
Dapperton is leading up to a debut album the likes of which we have never heard before.
Author:
Maxamillion Polo