From the Site
AVIV Seeks Outside Validation on "love of your life"
September 24, 2021
"love of your life" speaks to the intoxicating nature of young love.
Hollis Feels Larger Than Life on the Cathartic "Let Me Not"
September 24, 2021
"Let Me Not" rushes forward with a frenetic, infectious energy.
Kacey Musgraves' 'star-crossed' Is More Than a Break-Up Album
September 23, 2021
This is an album about heartbreak and loneliness, growth and change.
L Devine Is Born Again on 'Near Life Experience Part Two'
September 23, 2021
L Devine is a pop star in the making.
'Montero' Is Lil Nas X's Portrait on Fire
September 23, 2021
Lil Nas X has the power to shape culture as we know it.
Who Is Peach Tree Rascals?
September 22, 2021
Meet the Bay Area collective with an infectious indie pop sound.
ROLE MODEL Dreams Up an Irresistible Femme Fatale on "death wish"
September 22, 2021
"I wanted to create this intimidating, powerful, female character to represent that desire we have for things we know aren't good for us."
goodboy noah Delivers a Sensual Pop-R&B Stunner With "Hit N' Run"
September 17, 2021
goodboy noah is making waves across TIkTok and more.
Aaron Taos' 'Closure & Campari' Is the Break-up Guidebook You Were Looking For
September 17, 2021
'Closure & Campari' is a proudly pop examination of the aftermath of moving on.
Meet Stef, the Nashville Artist Casting a Spell With Her Dark Pop Sound
September 16, 2021
When it comes to talent, Nashville's Stef is nothing short of a magician.
Holly Humberstone Attempts to Find a Place to Call Home on "London Is Lonely"
January 25, 2022
"I kind of lost myself in the city. I didn't exactly know who I was anymore."
![Delacey Crystallizes Her Grief Into the Iridescent 'The Girl Has a Dream' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/delacey-interview-1688677262.jpeg)
Delacey Crystallizes Her Grief Into the Iridescent 'The Girl Has a Dream' [Q&A]
July 6, 2023
"At the end of the day, pain, grief, and life are all beautiful. You'll hear all of this on 'The Girl Has A Dream.'"
Blu DeTiger and Mallrat Enchant in Hypnotic Single “Cut Me Down”
October 16, 2023
With enough danceability to be a hit in ultra-cool clubs but laid-back enough to bring a melodic vibe to any daytime activity, “Cut Me Down” is ethereal and compelling.
Huron John & Lonely God Are Now In "Control"
July 8, 2020
Aaron Taos's buzzy tune "Control" just got a lively Vitamin C shot from Huron John and Lonely God.
![WOLF Reminisces on a Dreamy Basketball Court in Hoops Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Wolf_-_Hoops_1603993396.gif)
WOLF Reminisces on a Dreamy Basketball Court in Hoops Video [Premiere]
October 29, 2020
Indie-pop singer-songwriter WOLF keeps it "real from the start" in her infectious ode to her friends on her newest release "Hoops."
![Rà˜YLS Prove Loyal with New Single, "Choose To Believe" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/royls-ones-to-watch_1564670484.jpg)
Rà˜YLS Prove Loyal with New Single, "Choose To Believe" [PREMIERE]
August 1, 2019
Ones To Watch is honored to premiere the second single from burgeoning pop band, Rà˜YLS.
Caity Baser Whips Us Up a "Pretty Boys" Cocktail | Bone Apple Tea
May 9, 2023
We invite the UK breakout pop star to make one irresistible cocktail.
Yaeger Crafts a Technicolor Rave of Love, Loss, and Self-Discovery in 'Jaguar'
October 31, 2023
"'Jaguar' is about who you become when you're running somewhere in between love affairs."
![Paige Talks Process Behind Her 'Always Growing' EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Paige_otw_1596755245.jpg)
Paige Talks Process Behind Her 'Always Growing' EP [Q&A]
August 6, 2020
Paige shares the background to her start in music and how she grew into song writing while staying true to herself.
Julian Skiboat's "Flowers" Is a Comforting Dreamy Escape
February 12, 2021
You know that feeling when the golden rays of sunshine hits your skin and warms you up, making you feel safe again? That's Julian Skiboat's "Flowers."