From the Site
AVIV Seeks Outside Validation on "love of your life"
September 24, 2021
"love of your life" speaks to the intoxicating nature of young love.
Hollis Feels Larger Than Life on the Cathartic "Let Me Not"
September 24, 2021
"Let Me Not" rushes forward with a frenetic, infectious energy.
Kacey Musgraves' 'star-crossed' Is More Than a Break-Up Album
September 23, 2021
This is an album about heartbreak and loneliness, growth and change.
L Devine Is Born Again on 'Near Life Experience Part Two'
September 23, 2021
L Devine is a pop star in the making.
'Montero' Is Lil Nas X's Portrait on Fire
September 23, 2021
Lil Nas X has the power to shape culture as we know it.
Who Is Peach Tree Rascals?
September 22, 2021
Meet the Bay Area collective with an infectious indie pop sound.
ROLE MODEL Dreams Up an Irresistible Femme Fatale on "death wish"
September 22, 2021
"I wanted to create this intimidating, powerful, female character to represent that desire we have for things we know aren't good for us."
goodboy noah Delivers a Sensual Pop-R&B Stunner With "Hit N' Run"
September 17, 2021
goodboy noah is making waves across TIkTok and more.
Aaron Taos' 'Closure & Campari' Is the Break-up Guidebook You Were Looking For
September 17, 2021
'Closure & Campari' is a proudly pop examination of the aftermath of moving on.
Meet Stef, the Nashville Artist Casting a Spell With Her Dark Pop Sound
September 16, 2021
When it comes to talent, Nashville's Stef is nothing short of a magician.
![Jimi Somewhere Dives Into an Angelic, Crisis of Faith on Latest Single "Jesus" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Jimi som otw_1600127576.jpg)
Jimi Somewhere Dives Into an Angelic, Crisis of Faith on Latest Single "Jesus" [Q&A]
September 14, 2020
We caught up with Jimi Somewhere for a quick Q&A about his new track's grandiose and "larger than life" feel and the inspiration he pulled from the Christian summer camps he attended growing up.
Kacey Musgraves' 'star-crossed' Is More Than a Break-Up Album
September 23, 2021
This is an album about heartbreak and loneliness, growth and change.
LOVER Breaks Down His Sophomore EP 'Rookie Era,' Track By Track
October 11, 2021
<i>Rookie Era</i> is an album brimming with life and resilience.
Neila Premieres Supernatural Music Video for "Fck Me Up"
December 14, 2020
Fresh off her 'What's Your Sign?' EP, South Florida artist Neila is back with an attention-grabbing visual for the stand out track "Fck Me Up."
Honeyboys Return with the Optimistic Anthem "Davinci"
January 15, 2021
On their newest single "Davinci", Honeyboys return to deliver the perfect track to alleviate wintertime malaise.
Lo Village Responds to Chaos on Their 'Lost in America' EP
January 26, 2021
Their latest EP 'Lost in America' is Lo Village demonstrating their artistic talent as well as their perspective on recent chaos.
Oslo Ibrahim's "Baby Don't Let Me Go" Is the Perfect Summer Song
July 15, 2021
"Baby Don't Let Me Go" feels like giving yourself over to a tropical escape defined by idyllic sunsets and heartbreak.
Dylan Cornique's "Advice From the Internet" Is a Decidedly 21st Century Love Story
July 15, 2021
"Advice From the Internet" is for anyone who has ever googled "why do i feel this way?"
Araya Flexes His Limitless Versatility on "Favorite Sin" and "Dancer"
July 20, 2021
Araya is an artist you can turn to if you need to lose yourself in the club one moment only to throw yourself into an experimental pop mosh pit the next.
SG5 Brings The Heat In 'Sailor Moon' Inspired "Firetruck" Video
March 10, 2023
The next generation of Japanese girl groups has arrived with the fiery debut of SG5.