From the Site
AVIV Seeks Outside Validation on "love of your life"
September 24, 2021
"love of your life" speaks to the intoxicating nature of young love.
Hollis Feels Larger Than Life on the Cathartic "Let Me Not"
September 24, 2021
"Let Me Not" rushes forward with a frenetic, infectious energy.
Kacey Musgraves' 'star-crossed' Is More Than a Break-Up Album
September 23, 2021
This is an album about heartbreak and loneliness, growth and change.
L Devine Is Born Again on 'Near Life Experience Part Two'
September 23, 2021
L Devine is a pop star in the making.
'Montero' Is Lil Nas X's Portrait on Fire
September 23, 2021
Lil Nas X has the power to shape culture as we know it.
Who Is Peach Tree Rascals?
September 22, 2021
Meet the Bay Area collective with an infectious indie pop sound.
ROLE MODEL Dreams Up an Irresistible Femme Fatale on "death wish"
September 22, 2021
"I wanted to create this intimidating, powerful, female character to represent that desire we have for things we know aren't good for us."
goodboy noah Delivers a Sensual Pop-R&B Stunner With "Hit N' Run"
September 17, 2021
goodboy noah is making waves across TIkTok and more.
Aaron Taos' 'Closure & Campari' Is the Break-up Guidebook You Were Looking For
September 17, 2021
'Closure & Campari' is a proudly pop examination of the aftermath of moving on.
Meet Stef, the Nashville Artist Casting a Spell With Her Dark Pop Sound
September 16, 2021
When it comes to talent, Nashville's Stef is nothing short of a magician.
Deb Never's "Disassociate" Is a Haunting Reflection on the Past Year
June 14, 2021
In her latest single, Never muses on substance abuse, growing older, and the fear of fading into nothingness.
![The Great Escape Is an Uplifting Voice for Immigrants in "Where Do We Go From Here" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/The_Great_Escape_WhereDoWeGoFromHere_1500.jpg)
The Great Escape Is an Uplifting Voice for Immigrants in "Where Do We Go From Here" Video [PREMIERE]
April 30, 2019
"We wanted to show that the very large majority of immigrants coming into this country are amazing courageous people."
![PHANGS' Humble Vocals Are Magnificent in Stripped "No One Loves You" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/phangs-ones-to-watch_1567705461.JPG)
PHANGS' Humble Vocals Are Magnificent in Stripped "No One Loves You" [PREMIERE]
September 5, 2019
If you're a fan of COIN, LANY, or joan, you're bound to adore the next rising pop act known as PHANGS.
Cybertrash and midwxst Gaze Ahead With New Heater “with u”
December 12, 2022
"with u" is a reminder of the halcyon days of hyperpop past.
Emei Makes Self-Sabotage Sound Irresistible in "Cynical"
July 17, 2023
"Cynical" is a refreshing, hard-hitting, edgy pop anthem
![INJI's 'LFG' Is For the Girls, Gays, and Anyone Looking to Have a Good Time [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/inji-lfg-interview-1691603778.jpeg)
INJI's 'LFG' Is For the Girls, Gays, and Anyone Looking to Have a Good Time [Q&A]
August 9, 2023
"The whole EP is about joy and feeling confident in yourself, whoever you are. Don’t waste your time on people who don’t deserve you!"
PinkPantheress Conjures a Bittersweet Daydream in "Capable of Love"
October 16, 2023
Effervescent and faithfully committed to Y2K culture, PinkPantheress' latest single arrives as yet another glimpse into her inimitable craft.
Laura Marano Needs to Be "Honest With You"
August 14, 2020
Laura Marano is a polymath after our hearts.
Ben Kessler Tells a Coming-of-Age Story Still Being Written With 'Violet'
December 9, 2022
"Violet is the color I see when I close my eyes and do all this dreaming — it is my most scared, introspective space."
![JP Saxe Chats Overcoming Self-Doubt & Finding Joy at the Edge of Heartbreak [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP Saxe - otw_1600725668.jpg)
JP Saxe Chats Overcoming Self-Doubt & Finding Joy at the Edge of Heartbreak [Q&A]
September 21, 2020
We again had the profound opportunity to interview the sagacious creative on everything from his personal experience in pushing past demons of self doubt to advice on moving on from love lost.