From the Site
AVIV Seeks Outside Validation on "love of your life"
September 24, 2021
"love of your life" speaks to the intoxicating nature of young love.
Hollis Feels Larger Than Life on the Cathartic "Let Me Not"
September 24, 2021
"Let Me Not" rushes forward with a frenetic, infectious energy.
Kacey Musgraves' 'star-crossed' Is More Than a Break-Up Album
September 23, 2021
This is an album about heartbreak and loneliness, growth and change.
L Devine Is Born Again on 'Near Life Experience Part Two'
September 23, 2021
L Devine is a pop star in the making.
'Montero' Is Lil Nas X's Portrait on Fire
September 23, 2021
Lil Nas X has the power to shape culture as we know it.
Who Is Peach Tree Rascals?
September 22, 2021
Meet the Bay Area collective with an infectious indie pop sound.
ROLE MODEL Dreams Up an Irresistible Femme Fatale on "death wish"
September 22, 2021
"I wanted to create this intimidating, powerful, female character to represent that desire we have for things we know aren't good for us."
goodboy noah Delivers a Sensual Pop-R&B Stunner With "Hit N' Run"
September 17, 2021
goodboy noah is making waves across TIkTok and more.
Aaron Taos' 'Closure & Campari' Is the Break-up Guidebook You Were Looking For
September 17, 2021
'Closure & Campari' is a proudly pop examination of the aftermath of moving on.
Meet Stef, the Nashville Artist Casting a Spell With Her Dark Pop Sound
September 16, 2021
When it comes to talent, Nashville's Stef is nothing short of a magician.
Ralph Shares 5 Powerful Female Artists Who Inspired 'Flashbacks & Fantasies'
November 13, 2019
Dua Lipa, Etta James, Miley Cyrus and more went into the making of Ralph's latest EP.
![Pick Emotional Rose Petals With ARLO in the Captivating "Rivers" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ARLO-ones-to-watch_1558720841.jpg)
Pick Emotional Rose Petals With ARLO in the Captivating "Rivers" Video [PREMIERE]
May 24, 2019
ARLO's atmospheric alt-pop is refreshingly pure, and it's about time you treated yourself to his impressive discography.
LoveLeo Revels in the Creative Process in Debut EP 'LOOK AT THIS MESS IVE MADE'
July 20, 2020
Each and every track from LoveLeo's debut EP is a testament to his unique ability to exist and create outside his comfort zone.
![Sally Boy Gifts us with More Infectious Indie Pop Melodies on "Stormy" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sally Boy - otw_1597189136.jpg)
Sally Boy Gifts us with More Infectious Indie Pop Melodies on "Stormy" [Premiere]
August 11, 2020
Sally Boy returns with his second single "Stormy."
She Loves Boon Subverts Expectation on "For The Weekend"
February 12, 2021
New York City native, She Loves Boon, embodies the rebellious and DIY attitude of the hyperpop community, while still leaning on pop and alternative influences.
![Yuki Dreams Again's "Pretty Face" Is a Mantra For Post-Pandemic Dating [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yuki-dreams-again-pretty-face_1618935415.jpg)
Yuki Dreams Again's "Pretty Face" Is a Mantra For Post-Pandemic Dating [Premiere]
April 20, 2021
In his latest single, Yuki Dreams Again proclaims there's more to life than a "Pretty Face."
Brevin Kim Delivers a Raw Intensity to New Single "Naples"
May 7, 2021
"Naples" sees Brevin Kim synthesizing brooding pop music with hard-hitting hip-hop percussion.
ella jane Displays a Quiet, Breathtaking Vulnerability on "Thief"
July 9, 2021
With each new single, ella jane continues to balance complex storytelling with angelic vocals.
Yen Strange Faces Her Past in the Haunting "Go Away"
October 18, 2021
The Sydney-via-Moruya delivers a dark pop offering perfectly fit for the season.
Tess Clare's "Part 2" Is A Sunlit Welcome to Post-Breakup Bliss
April 21, 2023
Tess Clare’s “Part 2” is a drive down the PCH, wind flowing through hooky melodies and indie-pop-breakup-anthem goodness.