From the Site
AVIV Seeks Outside Validation on "love of your life"
September 24, 2021
"love of your life" speaks to the intoxicating nature of young love.
Hollis Feels Larger Than Life on the Cathartic "Let Me Not"
September 24, 2021
"Let Me Not" rushes forward with a frenetic, infectious energy.
Kacey Musgraves' 'star-crossed' Is More Than a Break-Up Album
September 23, 2021
This is an album about heartbreak and loneliness, growth and change.
L Devine Is Born Again on 'Near Life Experience Part Two'
September 23, 2021
L Devine is a pop star in the making.
'Montero' Is Lil Nas X's Portrait on Fire
September 23, 2021
Lil Nas X has the power to shape culture as we know it.
Who Is Peach Tree Rascals?
September 22, 2021
Meet the Bay Area collective with an infectious indie pop sound.
ROLE MODEL Dreams Up an Irresistible Femme Fatale on "death wish"
September 22, 2021
"I wanted to create this intimidating, powerful, female character to represent that desire we have for things we know aren't good for us."
goodboy noah Delivers a Sensual Pop-R&B Stunner With "Hit N' Run"
September 17, 2021
goodboy noah is making waves across TIkTok and more.
Aaron Taos' 'Closure & Campari' Is the Break-up Guidebook You Were Looking For
September 17, 2021
'Closure & Campari' is a proudly pop examination of the aftermath of moving on.
Meet Stef, the Nashville Artist Casting a Spell With Her Dark Pop Sound
September 16, 2021
When it comes to talent, Nashville's Stef is nothing short of a magician.
THE BLOSSOM Celebrates Their Insecurities in "SHAPESHIFTER"
March 9, 2021
"'Shapeshifter' is a reminder I'm not worthless and neither are you."
Tim Atlas - "Sidestep" | Live From The Rooftop
January 22, 2019
We had the chance to invite rising neo-soul and dream pop artist Atlas out to bring a vibe quite like no other to our rooftop.
FRENSHIP Previews Their Debut Album With the Captivating "Keep You Close"
April 24, 2019
FRENSHIP returns with yet another breathtaking number.
Rence Unveils His "Darkside" in Moody New Single
August 23, 2019
"'Darkside' is about realizing that the angel on your shoulder and the devil on your shoulder got together...."
![Spencer Barnett's "Waste My Time" Is for Anyone Tired of Mind Games [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/spencer-barnett-ones-to-watch_1572543616.jpg)
Spencer Barnett's "Waste My Time" Is for Anyone Tired of Mind Games [PREMIERE + Q&A]
October 25, 2019
"They generally are the worst and a huge waste of time." Agreed.
Yoshi Flower Yearns for Only One Thing in "7 Days" Video
February 13, 2020
The all-consuming nature of love clearly its hold over Yoshi Flower.
somegirlnamedanna Pens Her First Chapter in "hello i am"
March 23, 2020
"This is my story, how I grew up, my life, and everything up to this point."
Alix Page's "Frank" Reflects on Love and Loss
January 4, 2021
Inspired by the imagery and themes from Frank Ocean's "White Ferrari," "Frank" sees Alix Page building her own narrative recounting a missed opportunity between herself and a romantic interest.
glaive Delivers Emotional Depth and Sonic Maturity in the Existential “im nothing thats all i am”
May 22, 2023
The hyperpop wunderkind is growing into himself.
BETWEEN FRIENDS Captures the Nostalgic Joy of Summer in “Smiley”
June 30, 2023
“Smiley” feels almost designed to put a smile on your face.