From the Site
AVIV Seeks Outside Validation on "love of your life"
September 24, 2021
"love of your life" speaks to the intoxicating nature of young love.
Hollis Feels Larger Than Life on the Cathartic "Let Me Not"
September 24, 2021
"Let Me Not" rushes forward with a frenetic, infectious energy.
Kacey Musgraves' 'star-crossed' Is More Than a Break-Up Album
September 23, 2021
This is an album about heartbreak and loneliness, growth and change.
L Devine Is Born Again on 'Near Life Experience Part Two'
September 23, 2021
L Devine is a pop star in the making.
'Montero' Is Lil Nas X's Portrait on Fire
September 23, 2021
Lil Nas X has the power to shape culture as we know it.
Who Is Peach Tree Rascals?
September 22, 2021
Meet the Bay Area collective with an infectious indie pop sound.
ROLE MODEL Dreams Up an Irresistible Femme Fatale on "death wish"
September 22, 2021
"I wanted to create this intimidating, powerful, female character to represent that desire we have for things we know aren't good for us."
goodboy noah Delivers a Sensual Pop-R&B Stunner With "Hit N' Run"
September 17, 2021
goodboy noah is making waves across TIkTok and more.
Aaron Taos' 'Closure & Campari' Is the Break-up Guidebook You Were Looking For
September 17, 2021
'Closure & Campari' is a proudly pop examination of the aftermath of moving on.
Meet Stef, the Nashville Artist Casting a Spell With Her Dark Pop Sound
September 16, 2021
When it comes to talent, Nashville's Stef is nothing short of a magician.
Dagny and Steve Aoki Perfect an Electro-Pop Fan Favorite With "Hit Your Heart"
March 8, 2019
Pop singer Dagny is a free spirit in every essence of her career.
Ruel Does Not Want Your Teeth or Ruel Puns | Quick 6
May 2, 2019
Rapidly rising pop sensation Ruel is the very definition of a wunderkind.
![La Hara Instills Self-Love in Empowering Visual, "Unlawful" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/_Unlawful_ Press Photo 1 by Louise Browne_1560365682.jpg)
La Hara Instills Self-Love in Empowering Visual, "Unlawful" [PREMIERE]
June 12, 2019
La Hara not only exemplifies the duality of the heart, but her own limits found in the midst of loving and fighting dirty on the visual "Unlawful."
Donna Missal Takes to the Director's Chair for the Haunting "Jupiter" Video
February 12, 2019
Donna Missal is living up to her reputation as a rising artist who never ceases to surprise and impress.
![Nilüfer Yanya Takes a Note From Black Mirror and Stirring Indie Rock in 'Miss Universe' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Nilufer-Yanya-ones-to-watch-5.jpeg)
Nilüfer Yanya Takes a Note From Black Mirror and Stirring Indie Rock in 'Miss Universe' [Q&A]
April 4, 2019
In her debut album, Yanya waxes poetic about the reality that is unfurling before our very eyes.
![meija Refuses to Say 'So Long, Kid' to His Inner Child [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/meija-ones-to-watch_1573238660.jpg)
meija Refuses to Say 'So Long, Kid' to His Inner Child [Q&A]
November 8, 2019
"It's a painful process trying to figure how to be 'responsible' but not be freaking out all the time."
Nick Wilson Breaks Down Modern Romance in "Say It Now"
December 5, 2019
It is all too easy to hear the pain, longing, and the realness in Wilson's voice.
D. Muà±oz Struggles Through a Troublesome Relationship in "Comfort" Video
March 9, 2020
D. Muà±oz' latest music video has us completely in our feels.
Casper Jones Is Passionate From Miles Away in "Ghost Town" Visual
March 8, 2021
Fresh from the success of last year's 'GRAY' EP, NY-based pop artist Casper Jones returns to us with the video for "Ghost Town."
Elroy Challenges the Status Quo on "BONES"
February 9, 2021
The enigmatic Elroy is back with his new single "BONES."