From the Site
AVIV Seeks Outside Validation on "love of your life"
September 24, 2021
"love of your life" speaks to the intoxicating nature of young love.
Hollis Feels Larger Than Life on the Cathartic "Let Me Not"
September 24, 2021
"Let Me Not" rushes forward with a frenetic, infectious energy.
Kacey Musgraves' 'star-crossed' Is More Than a Break-Up Album
September 23, 2021
This is an album about heartbreak and loneliness, growth and change.
L Devine Is Born Again on 'Near Life Experience Part Two'
September 23, 2021
L Devine is a pop star in the making.
'Montero' Is Lil Nas X's Portrait on Fire
September 23, 2021
Lil Nas X has the power to shape culture as we know it.
Who Is Peach Tree Rascals?
September 22, 2021
Meet the Bay Area collective with an infectious indie pop sound.
ROLE MODEL Dreams Up an Irresistible Femme Fatale on "death wish"
September 22, 2021
"I wanted to create this intimidating, powerful, female character to represent that desire we have for things we know aren't good for us."
goodboy noah Delivers a Sensual Pop-R&B Stunner With "Hit N' Run"
September 17, 2021
goodboy noah is making waves across TIkTok and more.
Aaron Taos' 'Closure & Campari' Is the Break-up Guidebook You Were Looking For
September 17, 2021
'Closure & Campari' is a proudly pop examination of the aftermath of moving on.
Meet Stef, the Nashville Artist Casting a Spell With Her Dark Pop Sound
September 16, 2021
When it comes to talent, Nashville's Stef is nothing short of a magician.
Taylor Swift (and Us) Are Absolutely Living For Griff's "Vertigo"
September 5, 2023
Griff’s “Vertigo” provides the validity in a very crucial stop in the grieving process: anger.
LØLØ’s "hot girls in hell" is a Psychotically Sentimental Alt-Pop Anthem
July 24, 2023
Through "hot girls in hell" and “5,6,7,8,” LØLØ flaunts her ability to romanticize toxicity in an achingly relatable way.
LIA LIA's "Night Call" Is Pop for After Midnight
October 2, 2020
Berlin-based vocalist and songwriter LIA LIA gets into an autumn vibe with her new single "Night Call," a cooling tonic of sound adding mystery to the shortening days, a plea for something to end and begin anew.
![Zealyn Resists a Surreptitious Charm With Style in "So Damn Charming" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Zealyn-ones-to-watch-3_1565637689.jpeg)
Zealyn Resists a Surreptitious Charm With Style in "So Damn Charming" Video [PREMIERE]
August 12, 2019
"Everything looks beautiful and well put together, but on the inside I am broken and so full of pain and doubt."
![Get a Taste of Heartbreak in LA with Riah's Dreamy 'Heartbreak Magic' EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riah-ones-to-watch_1568140679.jpg)
Get a Taste of Heartbreak in LA with Riah's Dreamy 'Heartbreak Magic' EP [Q&A]
September 10, 2019
"At the end of the day, that's what anyone wants. To be connected, understood, and loved by other people."
LØLØ Is Done Feeling Sad on "u look stupid"
October 1, 2021
"It's about standing up for yourself and letting people know you can't be fucked with."
Emei Is Perfectly Okay With Never Being “That Girl”
July 18, 2022
Emei accepts herself, flaws and all, in a pop-punk tour de force.
Who Is Peach Tree Rascals?
September 22, 2021
Meet the Bay Area collective with an infectious indie pop sound.
EBEN on Why Don't We, Car Burning Down, and Biggest Guilty Pleasure | Quick 6
March 14, 2019
+ EBEN just dropped a new bubbling pop earworm, "Next Ex," in anticipation of the upcoming tour, and we are hooked.
![Don't Turn Your Back on Nova Moura's Acoustic R&B-Flavored "You're Dumb" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nova-ones-to-watch-2_1563212377.png)
Don't Turn Your Back on Nova Moura's Acoustic R&B-Flavored "You're Dumb" [PREMIERE]
July 15, 2019
Finding inspiration from The Weeknd and Frank Ocean, "You're Dumb" is a hypnotizing R&B track that digs deep.