From the Site
AVIV Seeks Outside Validation on "love of your life"
September 24, 2021
"love of your life" speaks to the intoxicating nature of young love.
Hollis Feels Larger Than Life on the Cathartic "Let Me Not"
September 24, 2021
"Let Me Not" rushes forward with a frenetic, infectious energy.
Kacey Musgraves' 'star-crossed' Is More Than a Break-Up Album
September 23, 2021
This is an album about heartbreak and loneliness, growth and change.
L Devine Is Born Again on 'Near Life Experience Part Two'
September 23, 2021
L Devine is a pop star in the making.
'Montero' Is Lil Nas X's Portrait on Fire
September 23, 2021
Lil Nas X has the power to shape culture as we know it.
Who Is Peach Tree Rascals?
September 22, 2021
Meet the Bay Area collective with an infectious indie pop sound.
ROLE MODEL Dreams Up an Irresistible Femme Fatale on "death wish"
September 22, 2021
"I wanted to create this intimidating, powerful, female character to represent that desire we have for things we know aren't good for us."
goodboy noah Delivers a Sensual Pop-R&B Stunner With "Hit N' Run"
September 17, 2021
goodboy noah is making waves across TIkTok and more.
Aaron Taos' 'Closure & Campari' Is the Break-up Guidebook You Were Looking For
September 17, 2021
'Closure & Campari' is a proudly pop examination of the aftermath of moving on.
Meet Stef, the Nashville Artist Casting a Spell With Her Dark Pop Sound
September 16, 2021
When it comes to talent, Nashville's Stef is nothing short of a magician.
![Carsen's "Losing My" Music Video Is Almost Too Relatable [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/carsen_1598551743.jpg)
Carsen's "Losing My" Music Video Is Almost Too Relatable [Premiere]
August 27, 2020
Carsen embarks on a journey of self-discovery in her brand new single and music video, "Losing My".
David Kushner Conveys an Emotional and Musical Paradox in "Daylight"
April 17, 2023
"Daylight" manages to feel both engulfing and freeing in the same breath.
![Ben Kessler Shows His Perseverance in New Music Video For "Concrete" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/BK - otw_1596746026.jpg)
Ben Kessler Shows His Perseverance in New Music Video For "Concrete" [Premiere]
August 6, 2020
We're ecstatic to premiere Ben Kessler's brand new single and video for "Concrete."
FINNEAS Provides a Moment of "Shelter" Ahead of His Debut EP & Fall Tour
August 22, 2019
Much like a fine wine, FINNEAS and "Shelter" has ripened with age.
Havelock Flirts With the Idea of Hedonism in "Pheromones"
August 23, 2019
There is a hypnotic ebb and flow to Havelock.
![Mallrat Is the License-Lacking Artist Creating the Perfect 'Driving Music' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mallrat-ones-to-watch_1571773775.jpeg)
Mallrat Is the License-Lacking Artist Creating the Perfect 'Driving Music' [Q&A]
October 22, 2019
Mallrat is making music for people who love their pets, rough girls, and anyone who simply loves to listen to music while driving (license-having or not).
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
![Stay Over's New Video Is a Reminder That It's Okay to Not Always Feel "Happy" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/stay-over-happy_1587481184.JPG)
Stay Over's New Video Is a Reminder That It's Okay to Not Always Feel "Happy" [Premiere]
April 21, 2020
"Asking questions. Searching for answers. Trying to figure myself out. Accepting who I am and being okay with it."
Dominic Fike's Long-Awaited Debut Album 'What Could Possibly Go Wrong' Has Landed
July 31, 2020
Does Fike's highly-anticipated debut album live up to the hype? Short answer: yes.
Meg Smith Gets Painfully Relatable in "All The Things You'd Ruin"
March 1, 2023
“All The Things You’d Ruin” is something right out of an early 2000s movie soundtrack.