From the Site
AVIV Seeks Outside Validation on "love of your life"
September 24, 2021
"love of your life" speaks to the intoxicating nature of young love.
Hollis Feels Larger Than Life on the Cathartic "Let Me Not"
September 24, 2021
"Let Me Not" rushes forward with a frenetic, infectious energy.
Kacey Musgraves' 'star-crossed' Is More Than a Break-Up Album
September 23, 2021
This is an album about heartbreak and loneliness, growth and change.
L Devine Is Born Again on 'Near Life Experience Part Two'
September 23, 2021
L Devine is a pop star in the making.
'Montero' Is Lil Nas X's Portrait on Fire
September 23, 2021
Lil Nas X has the power to shape culture as we know it.
Who Is Peach Tree Rascals?
September 22, 2021
Meet the Bay Area collective with an infectious indie pop sound.
ROLE MODEL Dreams Up an Irresistible Femme Fatale on "death wish"
September 22, 2021
"I wanted to create this intimidating, powerful, female character to represent that desire we have for things we know aren't good for us."
goodboy noah Delivers a Sensual Pop-R&B Stunner With "Hit N' Run"
September 17, 2021
goodboy noah is making waves across TIkTok and more.
Aaron Taos' 'Closure & Campari' Is the Break-up Guidebook You Were Looking For
September 17, 2021
'Closure & Campari' is a proudly pop examination of the aftermath of moving on.
Meet Stef, the Nashville Artist Casting a Spell With Her Dark Pop Sound
September 16, 2021
When it comes to talent, Nashville's Stef is nothing short of a magician.
![NoMBe Heads to the Desert For the Joy-Inducing "Heels" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nombe-heels-video-chromatopia_1583874695.jpeg)
NoMBe Heads to the Desert For the Joy-Inducing "Heels" Video [Premiere]
March 10, 2020
NoMBe unveils the visual for the latest single from his highly-anticipated album.
DJ_Dave Reignites an Early Spark of Inspiration in "Break"
December 16, 2022
"I made 'Break' over a year ago while I was still learning how to make music within live coding."
Dayglow Wants You To Dive Into The "Deep End"
August 18, 2022
"I was just using my imagination and trying to make something that felt good and free."
Zacari Drops "Edamame" and a Rendition of Kate Bush's "This Woman's Work"
April 21, 2020
Zacari relishes in moments of tender pop-R&B introspection.
![Sophia Alexa's New Single Is a "Hit and Run" Straight to the Feelings [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sophia-alexa-hit-and-run-interview_1644426779.jpeg)
Sophia Alexa's New Single Is a "Hit and Run" Straight to the Feelings [Q&A]
February 9, 2022
Only two songs into her career and Sophia has all the hallmarks of a seasoned pop veteran.
![METTE Paints a Beautiful Portrait of Self-Expression in "Van Gogh" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mette-van-gogh-interview-1691689230.jpg)
METTE Paints a Beautiful Portrait of Self-Expression in "Van Gogh" [Q&A]
August 10, 2023
"Feel all the feelings. Don’t deny them and think you need to be positive all the time, that’s not inspiring."
Omar Apollo Shares His Coming Out Story in the Tender "Ice Slippin"
August 28, 2023
"This song is a reflection and reaction of all the emotions I had to face before and after I decided to leave the icy streets of Indiana.”
![lemin. - "New Friend" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lemin-ones-to-watch.gif)
lemin. - "New Friend" [Live + Interview] | Northside Sessions
February 6, 2019
It has been quite some time since we have heard a voice as entrancing as lemin.'s.
half•alive's Latest Offering Is Nothing but "Pure Gold"
July 19, 2019
half•alive has that Midas touch.
![Make the First Move With Harrison Sands' "Open Doors" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/harrison-sands-ones-to-watch-2_1563299432.png)
Make the First Move With Harrison Sands' "Open Doors" [PREMIERE]
July 16, 2019
"It really is a plea for the woman to take charge, and remove any and all doubt from the situation, because consent is sexy, and a topic that many men could use a lesson in."