From the Site
AVIV Seeks Outside Validation on "love of your life"
September 24, 2021
"love of your life" speaks to the intoxicating nature of young love.
Hollis Feels Larger Than Life on the Cathartic "Let Me Not"
September 24, 2021
"Let Me Not" rushes forward with a frenetic, infectious energy.
Kacey Musgraves' 'star-crossed' Is More Than a Break-Up Album
September 23, 2021
This is an album about heartbreak and loneliness, growth and change.
L Devine Is Born Again on 'Near Life Experience Part Two'
September 23, 2021
L Devine is a pop star in the making.
'Montero' Is Lil Nas X's Portrait on Fire
September 23, 2021
Lil Nas X has the power to shape culture as we know it.
Who Is Peach Tree Rascals?
September 22, 2021
Meet the Bay Area collective with an infectious indie pop sound.
ROLE MODEL Dreams Up an Irresistible Femme Fatale on "death wish"
September 22, 2021
"I wanted to create this intimidating, powerful, female character to represent that desire we have for things we know aren't good for us."
goodboy noah Delivers a Sensual Pop-R&B Stunner With "Hit N' Run"
September 17, 2021
goodboy noah is making waves across TIkTok and more.
Aaron Taos' 'Closure & Campari' Is the Break-up Guidebook You Were Looking For
September 17, 2021
'Closure & Campari' is a proudly pop examination of the aftermath of moving on.
Meet Stef, the Nashville Artist Casting a Spell With Her Dark Pop Sound
September 16, 2021
When it comes to talent, Nashville's Stef is nothing short of a magician.
Junior Varsity and spill tab Present a Different Kind of Summer Anthem on "Weather"
July 2, 2021
"Weather" is a nigh-perfect pop song with an undeniably alternative appeal.
Just in Time For the Olympics, Yung Bae Links With Pink Sweat$ and Sam Fischer For "Silver and Gold"
August 6, 2021
The trio effortlessly sticks the landing.
Stephen Dawes Fears He Might "Lose My Mind" in Latest Standout Single
March 13, 2023
"Lose My Mind" demonstrates the full, heart-rending range of this breakout rising star.
Addison Rae Embraces Her Pop Star Persona in Lost and Found 'AR' EP
August 18, 2023
The social media star can finally add verified pop star to her ever-growing résumé.
![Jake Miller Strips Down "Wait For You" to Its Beautiful Core [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jake-miller-ones-to-watch.png)
Jake Miller Strips Down "Wait For You" to Its Beautiful Core [PREMIERE]
January 28, 2019
"When you strip a song all the way down, that's when you realize how beautiful a song can truly be."
![Deconstruct Jennifer Lopez' "El Anillo" with Skilled Producer DalePlay [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/daleplay-ones-to-watch.jpg)
Deconstruct Jennifer Lopez' "El Anillo" with Skilled Producer DalePlay [ANATOMY OF A SONG]
March 6, 2019
Hear from the man who's worked with JLo, Becky G, Diplo and Skrillex.
Aidan Alexander on First Date Advice, Balloon Animals, and Fans Kicking Him | Quick 6
April 11, 2019
Get to know atmospheric pop's poignant new voice.
Rence and Noah Cyrus Exude Palpable Chemistry in "Expensive"
June 21, 2019
21-year-old Rence is fresh out of NYU and ready to further pursue his career as a singer, songwriter, and producer.
mxmtoon's 'the masquerade' Is a Deeply Personal Debut to Lose and Find Yourself in
September 17, 2019
Tucked within the pages of this rhyming diary are the moving, intimate glances into the life of what could be any teenager on the face of this planet.
![Jess Connelly's 'ATM' Sees Her Growing Beyond Cultural Norms [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jess-connelly-ones-to-watch_1573762624.jpg)
Jess Connelly's 'ATM' Sees Her Growing Beyond Cultural Norms [Q&A]
November 14, 2019
"The project, for me, is a reminder to myself that: 'You're okay.'"