From the Site
AVIV Seeks Outside Validation on "love of your life"
September 24, 2021
"love of your life" speaks to the intoxicating nature of young love.
Hollis Feels Larger Than Life on the Cathartic "Let Me Not"
September 24, 2021
"Let Me Not" rushes forward with a frenetic, infectious energy.
Kacey Musgraves' 'star-crossed' Is More Than a Break-Up Album
September 23, 2021
This is an album about heartbreak and loneliness, growth and change.
L Devine Is Born Again on 'Near Life Experience Part Two'
September 23, 2021
L Devine is a pop star in the making.
'Montero' Is Lil Nas X's Portrait on Fire
September 23, 2021
Lil Nas X has the power to shape culture as we know it.
Who Is Peach Tree Rascals?
September 22, 2021
Meet the Bay Area collective with an infectious indie pop sound.
ROLE MODEL Dreams Up an Irresistible Femme Fatale on "death wish"
September 22, 2021
"I wanted to create this intimidating, powerful, female character to represent that desire we have for things we know aren't good for us."
goodboy noah Delivers a Sensual Pop-R&B Stunner With "Hit N' Run"
September 17, 2021
goodboy noah is making waves across TIkTok and more.
Aaron Taos' 'Closure & Campari' Is the Break-up Guidebook You Were Looking For
September 17, 2021
'Closure & Campari' is a proudly pop examination of the aftermath of moving on.
Meet Stef, the Nashville Artist Casting a Spell With Her Dark Pop Sound
September 16, 2021
When it comes to talent, Nashville's Stef is nothing short of a magician.
EMELINE Feels and Heals in the Emotionally Impactful "Venting to Strangers"
November 21, 2022
"You have my heart and now a part of my story."
![Roman Rouge "Needs A Friend" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Roman Rouge_1586801048.jpg)
Roman Rouge "Needs A Friend" [Premiere]
April 13, 2020
Can you still be friends after? Roman Rouge has an answer for you.
![Simon On The Moon Makes Up For All Subpar Pop Music with Intelligent "Lied 2 U" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/simon-on-the-moon-ones-to-watch-3.jpg)
Simon On The Moon Makes Up For All Subpar Pop Music with Intelligent "Lied 2 U" [PREMIERE]
February 14, 2019
"To me this is a straight up pop song about bumping into a past love."
Virtual Phenom Miquela and R&B Sensation Teyana Taylor Join Forces in "Machine"
April 23, 2020
"Machine" is all the evidence you need to see that Miquela is far more than a random collection of ones and zeroes.
Dava's "Sticky" Is the Summer Bop You've Been Looking For
July 19, 2021
Channeling the Beastie Boys and No Doubt, "Sticky" is sure to get stuck in your head.
JAWNY Delivers a High-Spirited Mixtape in Major Label Debut 'For Abby'
October 27, 2020
In his highly-anticipated Interscope debut, JAWNY frames the entire affair as an apologetic mixtape, taking us through the highs and low of a breakup.
MASN's "Don't Talk" Is Reminder We're All Just Trying to Figure Out Life
July 16, 2021
'Don't Talk' shows what it's like to not be able to vocalize your feelings because of how difficult it is being vulnerable."
yeule Displays Her Still-beating Android Heart on 'glitch princess'
February 4, 2022
<i>glitch princess</i> is a deeply beautiful, if at times unsettling, project. One unafraid to tear off its skin to display what's hidden underneath.
renforshort Holds Nothing Back in Heartfelt Debut Album 'dear amelia'
July 8, 2022
dear amelia is a testament to the promise of Gen Z’s genre-effacing pop.
![Electronic Mastermind Vincent Makes Room for Vulnerability in Debut 'For You' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vincent-ones-to-watch.jpg)
Electronic Mastermind Vincent Makes Room for Vulnerability in Debut 'For You' EP [PREMIERE]
February 21, 2019
"The goal for this EP was to create something deeper than a simple collection of songs - an intimate record with meaning and depth, told through melody and lyrics cohesively."