From the Site
AVIV Seeks Outside Validation on "love of your life"
September 24, 2021
"love of your life" speaks to the intoxicating nature of young love.
Hollis Feels Larger Than Life on the Cathartic "Let Me Not"
September 24, 2021
"Let Me Not" rushes forward with a frenetic, infectious energy.
Kacey Musgraves' 'star-crossed' Is More Than a Break-Up Album
September 23, 2021
This is an album about heartbreak and loneliness, growth and change.
L Devine Is Born Again on 'Near Life Experience Part Two'
September 23, 2021
L Devine is a pop star in the making.
'Montero' Is Lil Nas X's Portrait on Fire
September 23, 2021
Lil Nas X has the power to shape culture as we know it.
Who Is Peach Tree Rascals?
September 22, 2021
Meet the Bay Area collective with an infectious indie pop sound.
ROLE MODEL Dreams Up an Irresistible Femme Fatale on "death wish"
September 22, 2021
"I wanted to create this intimidating, powerful, female character to represent that desire we have for things we know aren't good for us."
goodboy noah Delivers a Sensual Pop-R&B Stunner With "Hit N' Run"
September 17, 2021
goodboy noah is making waves across TIkTok and more.
Aaron Taos' 'Closure & Campari' Is the Break-up Guidebook You Were Looking For
September 17, 2021
'Closure & Campari' is a proudly pop examination of the aftermath of moving on.
Meet Stef, the Nashville Artist Casting a Spell With Her Dark Pop Sound
September 16, 2021
When it comes to talent, Nashville's Stef is nothing short of a magician.
Deb Never Explores the Human Condition on 'Where Have All the Flowers Gone?'
September 10, 2021
<i>Where Have All the Flowers Gone?</i> is one of the most human projects of the year.
![McCall Moves on With "Perfect Timing," Announces Debut Album '...To Be A Dream...' [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mccall-perfect-timing-1654098228.jpg)
McCall Moves on With "Perfect Timing," Announces Debut Album '...To Be A Dream...' [Premiere + Q&A]
June 1, 2022
Ahead of the release of her debut album, we get to know the rising artist.
![10 Questions With Magsy on His Life and New EP 'Brite Nite' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/magsy-interview-brite-nite-1654618614.jpg)
10 Questions With Magsy on His Life and New EP 'Brite Nite' [Q&A]
June 7, 2022
Let Magsy take you on a nostalgia-inducing joyride.
Maude Latour Dances Through the Unknown Chaos of "Probabilities"
July 25, 2022
Probabilities” is a beautiful snapshot of real life.
Charlotte Cardin's "Drive" Is a Mesmerizing Excursion Worth Taking
January 9, 2019
There is a mystical quality to Charlotte Cardin's jazz-infused pop.
8 Ones To Know If You Stan GRAMMY-Nominated Artist Dua Lipa
February 5, 2019
Pop fans unite!
![Alt Bloom Smoothly Creates "Potential" in Life and Love [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alt-bloom-ones-to-watch_1564601712.jpg)
Alt Bloom Smoothly Creates "Potential" in Life and Love [Premiere + Q&A]
July 31, 2019
"The song itself is a reflection on dating. I'm always finding myself on the edge of diving in with someone rather than jumping."
Greyson Chance Tackles Pop's Cowboy Obsession in "Boots"
November 8, 2019
Chance asks himself what would Johnny Cash do?
![Christian French Reminds Us That This Is the "time of our lives" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/christian-french-time-of-our-lives_1579275574.jpg)
Christian French Reminds Us That This Is the "time of our lives" [Premiere]
January 17, 2020
"Life moves pretty fast. If you don't stop and look around once in awhile, you could miss it."
Cub Sport Revisits Their First Love Story in the Ethereal "Party Pill" Video
January 11, 2019
"So, I finally turned the pain of those years into something beautiful and it feels like I'm setting myself free."