From the Site
AVIV Seeks Outside Validation on "love of your life"
September 24, 2021
"love of your life" speaks to the intoxicating nature of young love.
Hollis Feels Larger Than Life on the Cathartic "Let Me Not"
September 24, 2021
"Let Me Not" rushes forward with a frenetic, infectious energy.
Kacey Musgraves' 'star-crossed' Is More Than a Break-Up Album
September 23, 2021
This is an album about heartbreak and loneliness, growth and change.
L Devine Is Born Again on 'Near Life Experience Part Two'
September 23, 2021
L Devine is a pop star in the making.
'Montero' Is Lil Nas X's Portrait on Fire
September 23, 2021
Lil Nas X has the power to shape culture as we know it.
Who Is Peach Tree Rascals?
September 22, 2021
Meet the Bay Area collective with an infectious indie pop sound.
ROLE MODEL Dreams Up an Irresistible Femme Fatale on "death wish"
September 22, 2021
"I wanted to create this intimidating, powerful, female character to represent that desire we have for things we know aren't good for us."
goodboy noah Delivers a Sensual Pop-R&B Stunner With "Hit N' Run"
September 17, 2021
goodboy noah is making waves across TIkTok and more.
Aaron Taos' 'Closure & Campari' Is the Break-up Guidebook You Were Looking For
September 17, 2021
'Closure & Campari' is a proudly pop examination of the aftermath of moving on.
Meet Stef, the Nashville Artist Casting a Spell With Her Dark Pop Sound
September 16, 2021
When it comes to talent, Nashville's Stef is nothing short of a magician.
![Elliot Lee Charts the Rise and Fall of the 'Queen of Nothing' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/elliot-lee-queen-of-nothing-interview_1626449600.png)
Elliot Lee Charts the Rise and Fall of the 'Queen of Nothing' [Q&A]
July 16, 2021
Lee opens up about the concept behind her new EP, feelings of loneliness, and more.
Deb Never Explores the Human Condition on 'Where Have All the Flowers Gone?'
September 10, 2021
<i>Where Have All the Flowers Gone?</i> is one of the most human projects of the year.
Johnny Stimson Emerges From His Cocoon on 'Butterflies'
October 8, 2021
Johnny has found a sound that can take him as far as his talent, imagination, and wings will carry him.
The Japanese House Presents a Lavish Yet Intimate Debut Album With 'Good At Falling'
March 1, 2019
The Japanese House's experimental take on pop is a force to be reckoned with.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
lovelytheband's "maybe, i'm afraid" Video Has Us Counting Down The Days Till Their Tour
January 30, 2019
This trio is capturing real vulnerability and translating it into irrefutably anthemic song.
![Mokita Electrifies Heartbreak in "Til I Don't" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mokita-ones-to-watch-3.png)
Mokita Electrifies Heartbreak in "Til I Don't" [PREMIERE]
April 12, 2019
Mokita captures the emotional dichotomy of heartbreak to wondrous effect.
Conan Gray Describes Himself With Vines and Shares His Crazy College Story | Quick 6
April 17, 2019
Conan Gray left 2018 at one of the year's biggest breakout stars, only to enter 2019 even stronger.
Thomas Headon and the Empathic Euphoria of 'The Greatest Hits'
March 30, 2020
<i>The Greatest Hits</i> very well may be the first of many to come for Headon.
AVIV Seeks Outside Validation on "love of your life"
September 24, 2021
"love of your life" speaks to the intoxicating nature of young love.