From the Site
SEB Pens an Ode to Ephemeral Beauty on "god of the sunsets"
October 6, 2021
"For a short moment at the end of every day, the sky is lit up with brilliance while counting down to darkness at the same time."
Valley Make a Sonic and Emotional Breakthrough on 'Last Birthday'
October 4, 2021
<i>Last Birthday</i> plays out with all the infectious euphoria of someone reaching emotional clarity.
LØLØ Is Done Feeling Sad on "u look stupid"
October 1, 2021
"It's about standing up for yourself and letting people know you can't be fucked with."
![Aidan Bissett Wants You to Know It's Okay to Be Alone [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/aidan-bissett-interview-dumped_1633104809.jpeg)
Aidan Bissett Wants You to Know It's Okay to Be Alone [Q&A]
October 1, 2021
"I would hope that it inspires you to be your independent, wonderful self again."
Gracie Abrams' "Feels Like" Is a Touching Moment of Poignant Euphoria
October 1, 2021
Gracie's deeply affective songwriting feels truly timeless.
Who Is Tate McRae? | Then and Now
September 30, 2021
A lot has and hasn't changed for the future pop star.
spill tab and JAWNY's Magnetic Chemistry Proves Unmatched on "Grade A"
September 29, 2021
spill tab and JAWNY deliver on one of the most intoxicating singles of the year.
![Cassie Marin Comes Alive on the Infectious "Tanto" [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cassie-marin-tanto_1632931651.jpg)
Cassie Marin Comes Alive on the Infectious "Tanto" [Premiere + Q&A]
September 29, 2021
Marin proves unstoppable on the Spanish-sung "Tanto."
Bunny Lowe Creates a Dreamy Landscape For Lost Souls on "Blood in My Nikes"
September 28, 2021
Writing for the likes of Dua Lipa, Kesha, Bea Miller, and many more, Bunny is ready to take center stage.
Harley Alaska Introduces Himself With the Heartbreaking "Lose You Too"
September 27, 2021
The Sydney-based artist's debut single speaks to the bittersweet feeling of losing yourself in someone else.
Ambar Lucid Wants You to 'Get Lost in the Music'
June 21, 2021
Lucid's latest arrives as a cosmic escape from the humdrum monotony of any passing moment.
Abby Sage Walks Us Through Her Stunning Debut EP 'Fears of Yours & Mine,' Track By Track
November 12, 2021
Following the trajectory of a relationship from start to finish, <i>Fears of Yours & Mine</i> is a deeply emotional journey.
![Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noah-elliott-never-feels-the-same_1596821541.jpg)
Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]
August 7, 2020
We had the pleasure to sit down (virtually) with Elliott to discuss his debut single, quarantine, and the drawbacks of feeling unique.
![Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Imugi-714x396_1606958725.jpg)
Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.
Maisie Peters' Sonic Diary Entries Take the World Stage on 'You Signed Up For This'
August 30, 2021
Maisie has a transcendent talent for balancing heartfelt storytelling with a pop star poise well beyond her years.
![Boon Acknowledges the Error of His Ways With "Somebody Else" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/boon-somebody-else_1631027981.JPG)
Boon Acknowledges the Error of His Ways With "Somebody Else" [Premiere]
September 7, 2021
"I love the irony of having an anthem about being a horrible person."
BETWEEN FRIENDS Captures the Nostalgic Joy of Summer in “Smiley”
June 30, 2023
“Smiley” feels almost designed to put a smile on your face.
aldn Explores the Life Span of a Relationship in 'the end'
July 25, 2023
Continuing to revolutionize and grow beyond his hyperpop foundation, it feels like there's no end to the self-taught producer and artist's potential.
Alexander 23 and Laufey's "Ain't Christmas" Is the Perfect Salve For Your Holiday Blues
December 2, 2022
Move over Mariah Carey; there's another Xmas anthem in town.
SypSki Joins Forces With lil rxspy and Landon Cube on New Track "Down & Out"
March 8, 2021
Late last month, Chicago artist SypSki graced fans with his newest single "Down & Out" featuring guest appearances from lil rxspy and Landon Cube.