From the Site

Who Is ROLE MODEL?
November 3, 2021
Meet ROLE MODEL, the artist whose music is rooted in deeply intimate connection.
Author:
Ruby Scott

Christian Leave Basks in the Beauty of Life on 'Days Like Lost Dogs'
November 3, 2021
"I don't know where I'm going but I know who I am!"
Author:
Maxamillion Polo

Mark Ambor Makes For Good "Company"
November 3, 2021
"The idea is simple: life is better with each other."
Author:
DJ Connor

Maggie Lindemann Is a Future Pop-Punk Icon and "She Knows It"
November 1, 2021
Lindemann is emerging as one of pop-punk's most subversive forces.
Author:
Alessandra Rincon

All FRENSHIP and Lauren Sanderson Want You to Do Is "Try"
November 1, 2021
Try" is a perfect example of FRENSHIP's clear craft.
Author:
DJ Connor

Carlie Hanson Shaves Off Any and All Labels on the Deb Never-Assisted "Snot"
October 29, 2021
"I'm showing everyone that I can look however I want - no labels."
Author:
Alessandra Rincon

Amelia Moore's "Sweet & Sour" Is Your Spooky Girl Fall Anthem
October 29, 2021
Hello, world. Meet the one and only Amelia Moore.
Author:
Maxamillion Polo

NOà‹P Enlists Emily Roberts For "Kids," an Infectious Call to Arms
October 29, 2021
Originally written after Trump's departure from the Paris Agreement, "Kids" tackles the weight of climate change.
Author:
Blake Small

Avry's "Petals" Is a Charming Ode to Unrequited Love
October 29, 2021
"I wrote the song after realizing I was much more in love with someone than they were in love with me."
Author:
Blake Small

BENEE Opens Up About Her Mental Health on "Doesn't Matter"
October 27, 2021
A dizzying cocktail of highs and lows builds the emotional undercurrent of BENEE's latest striking single.
Author:
Maxamillion Polo

Conan Gray Shows Off a Softer Side in "The Story"
January 10, 2020
Ahead of his debut album, Gray gets sentimental and personal.
Author:
Maxamillion Polo

Maude Latour's "Starsick" Contains the Answers of the Universe
July 1, 2019
"The Revolution is the concept that everyone's primary goal in life should be mindfulness and empathy, and defining your own spirituality based on total love for yourself and others"
Author:
Miranda Hyman
![Ones To Watch Presents: Elohim - The Group Therapy Tour [Announcement]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/elohim-tour-ones-to-watch_1573581091.jpg)
Ones To Watch Presents: Elohim - The Group Therapy Tour [Announcement]
November 12, 2019
We are already counting down the days.
Author:
Maxamillion Polo

Max Leone Reminds Us Life Is Too Short to Be "Cautious"
February 27, 2020
"Cautious" is very much a "cautionary tale."
Author:
Emily Smith

The Band CAMINO - "What I Want" (Live) | All Eyes On
November 12, 2019
Let The Band CAMINO prove to you why they're "your mom's favorite band."
Author:
Maxamillion Polo

Oliver Tree Proves Himself a Peerless Entertainer With Debut Album 'Ugly is Beautiful'
July 17, 2020
Part-time living meme, part-time professional scooter enthusiast, part-time JNCO jean brand ambassador, and full-time alternative auteur.
Author:
Ruby Scott

Who Is bbno$?
May 25, 2022
Meet the viral hitmaker who is most definitely not a virgin.
Author:
Ruby Scott

Conan Gray Takes a Grand, Solemn Bow in “Winner”
August 25, 2023
"There is a certain freedom that comes from recognizing that you’ve been hurt."
Author:
Tatum Van Dam

Poppy's 'Choke' Is a Soundtrack to Mayhem
July 2, 2019
Poppy is an electronic pop/rock icon from your worst nightmares.
Author:
Jess Myers
![From Linkin Park to 'the beautiful struggle,' Welcome to the Life of Naaz [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Naaz-ones-to-watch_1573504853.jpg)
From Linkin Park to 'the beautiful struggle,' Welcome to the Life of Naaz [Q&A]
November 11, 2019
"I've always just made whatever gave me butterflies. That's really all I'm chasing in life, feeling those butterflies..."
Author:
Bianca Brown