From the Site

Who Is ROLE MODEL?
November 3, 2021
Meet ROLE MODEL, the artist whose music is rooted in deeply intimate connection.
Author:
Ruby Scott

Christian Leave Basks in the Beauty of Life on 'Days Like Lost Dogs'
November 3, 2021
"I don't know where I'm going but I know who I am!"
Author:
Maxamillion Polo

Mark Ambor Makes For Good "Company"
November 3, 2021
"The idea is simple: life is better with each other."
Author:
DJ Connor

Maggie Lindemann Is a Future Pop-Punk Icon and "She Knows It"
November 1, 2021
Lindemann is emerging as one of pop-punk's most subversive forces.
Author:
Alessandra Rincon

All FRENSHIP and Lauren Sanderson Want You to Do Is "Try"
November 1, 2021
Try" is a perfect example of FRENSHIP's clear craft.
Author:
DJ Connor

Carlie Hanson Shaves Off Any and All Labels on the Deb Never-Assisted "Snot"
October 29, 2021
"I'm showing everyone that I can look however I want - no labels."
Author:
Alessandra Rincon

Amelia Moore's "Sweet & Sour" Is Your Spooky Girl Fall Anthem
October 29, 2021
Hello, world. Meet the one and only Amelia Moore.
Author:
Maxamillion Polo

NOà‹P Enlists Emily Roberts For "Kids," an Infectious Call to Arms
October 29, 2021
Originally written after Trump's departure from the Paris Agreement, "Kids" tackles the weight of climate change.
Author:
Blake Small

Avry's "Petals" Is a Charming Ode to Unrequited Love
October 29, 2021
"I wrote the song after realizing I was much more in love with someone than they were in love with me."
Author:
Blake Small

BENEE Opens Up About Her Mental Health on "Doesn't Matter"
October 27, 2021
A dizzying cocktail of highs and lows builds the emotional undercurrent of BENEE's latest striking single.
Author:
Maxamillion Polo

Abby Sage Walks Us Through Her Stunning Debut EP 'Fears of Yours & Mine,' Track By Track
November 12, 2021
Following the trajectory of a relationship from start to finish, <i>Fears of Yours & Mine</i> is a deeply emotional journey.
Author:
Alessandra Rincon
![Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noah-elliott-never-feels-the-same_1596821541.jpg)
Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]
August 7, 2020
We had the pleasure to sit down (virtually) with Elliott to discuss his debut single, quarantine, and the drawbacks of feeling unique.
Author:
Paige MacDonald
![Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Imugi-714x396_1606958725.jpg)
Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.
Author:
Georgie Wright

Maisie Peters' Sonic Diary Entries Take the World Stage on 'You Signed Up For This'
August 30, 2021
Maisie has a transcendent talent for balancing heartfelt storytelling with a pop star poise well beyond her years.
Author:
Maxamillion Polo

Sam Short's “Taste It” Is a Tantalizing Pop Slowburn
October 28, 2022
"This is the most honest song I’ve ever written. It epitomizes my very first heartbreak."
Author:
DJ Connor

Alexander 23 and Laufey's "Ain't Christmas" Is the Perfect Salve For Your Holiday Blues
December 2, 2022
Move over Mariah Carey; there's another Xmas anthem in town.
Author:
Jolene Latimer

BETWEEN FRIENDS Captures the Nostalgic Joy of Summer in “Smiley”
June 30, 2023
“Smiley” feels almost designed to put a smile on your face.
Author:
Maxamillion Polo

aldn Explores the Life Span of a Relationship in 'the end'
July 25, 2023
Continuing to revolutionize and grow beyond his hyperpop foundation, it feels like there's no end to the self-taught producer and artist's potential.
Author:
Alessandra Rincon

SypSki Joins Forces With lil rxspy and Landon Cube on New Track "Down & Out"
March 8, 2021
Late last month, Chicago artist SypSki graced fans with his newest single "Down & Out" featuring guest appearances from lil rxspy and Landon Cube.
Author:
Carter Fife
Boon Acknowledges the Error of His Ways With "Somebody Else" [Premiere]
September 7, 2021
"I love the irony of having an anthem about being a horrible person."
Author:
Chloe Liz