From the Site
KAIRO Tug at the Heartstrings With Debut Single "Someone Like You"
February 16, 2022
There isn't anyone quite like KAIRO.
Meet Self Esteem, the Perfectly Imperfect Pop Star of Tomorrow
February 15, 2022
Self Esteem is "writing what I would do if I wasn't told no."
Ryan Mack Reminds Us It's Okay to Be "Only Human"
February 15, 2022
"Everybody can fall down and everyone can make mistakes but we will get back up."
Dove Cameron Embraces Her Role as Femme Fatale on "Boyfriend"
February 14, 2022
Dove delivers a Valentine's Day anthem with a little bite.
Clubhouse Sets Boundaries and Rebuilds on New Double Single Release
February 11, 2022
Clubhouse's latest goes straight for the heartstrings.
![Kiana V Crafts the Perfect Valentine's Day Vibe With "Heartbeat on Me" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kiana-v-heartbreak-on-me_1644604728.JPG)
Kiana V Crafts the Perfect Valentine's Day Vibe With "Heartbeat on Me" [Q&A]
February 11, 2022
"Heartbeat on Me" is an infectious, love-filled romp.
Claire Rosinkranz Breaks Free on "i h8 that i still feel bad for u"
February 11, 2022
Have you ever found yourself struggling to fully move on? This is the song for u.
We Can't Help But "Dance" to the New Jay Safari
February 11, 2022
"Dance" is the feel-good party track everyone needs to heat up the dancefloor.
Alexander 23's "Hate Me If It Helps" Is a Heart-Rending Search For Closure
February 10, 2022
"Hate Me If It Helps" is a maelstrom of lingering feelings, words left unsaid.
![Sophia Alexa's New Single Is a "Hit and Run" Straight to the Feelings [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sophia-alexa-hit-and-run-interview_1644426779.jpeg)
Sophia Alexa's New Single Is a "Hit and Run" Straight to the Feelings [Q&A]
February 9, 2022
Only two songs into her career and Sophia has all the hallmarks of a seasoned pop veteran.
Ethan Bortnick Gets the Worst Birthday Gift You Could Wish For in "happy f***ing birthday"
December 12, 2022
"happy f***ing birthday" is an emotional swell of epic proportions.
Who Is ROLE MODEL?
November 3, 2021
Meet ROLE MODEL, the artist whose music is rooted in deeply intimate connection.
![Scarypoolparty - "Out Loud" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Scarypoolparty-live-ones-to-watch_1562107941.jpg)
Scarypoolparty - "Out Loud" [Live + Interview] | All Eyes On
July 2, 2019
An artist like Scarypoolparty comes around only once in a lifetime.
RUEL Puts a Magnifying Glass to Stan Culture in "Face to Face"
August 12, 2019
Beneath the track's lush, R&B-hued instrumentation, the singer messages his current pop star obsession on social media while running around Paris before her show.
mazie's 'blotter baby' Is a Psychedelic Indie Pop Debut For the Ages
March 2, 2023
'blotter baby' is an entire universe, decorated with neon trees and bleeding flowers.
Jesse Gold's New Single Is "One in a Million"
September 18, 2020
Toronto native Jesse Gold is looking to build on his success with his brand new single "One in A Million"
Royal & The Serpent Laments a Taste For Everything Toxic on "Phuckboi Rejects"
January 7, 2022
An ode to the hopeless addiction to the worst type of boys, the "Bleached hair/Puff Bar/Couldn't win in a fight" brand of narcissist.
![Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verzache-ones-to-watch.jpg)
Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]
January 14, 2019
'Thought Pool' is the formative chapter of Verzache's ascension into his potential; check out the entire project here.
![Rence Offers Hope to Struggling Musicians in "Ways To Go" Video
[PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rence-ones-to-watch.jpeg)
Rence Offers Hope to Struggling Musicians in "Ways To Go" Video [PREMIERE + Q&A]
March 28, 2019
"To the artists who have to grind to keep their dreams alive: keep grinding and keep dreaming. "
Lizzo's 'CUZ I LOVE YOU' Debut Is Your New Self-Love Handbook
April 22, 2019
+ Catch Lizzo on tour through fall!