From the Site
KAIRO Tug at the Heartstrings With Debut Single "Someone Like You"
February 16, 2022
There isn't anyone quite like KAIRO.
Meet Self Esteem, the Perfectly Imperfect Pop Star of Tomorrow
February 15, 2022
Self Esteem is "writing what I would do if I wasn't told no."
Ryan Mack Reminds Us It's Okay to Be "Only Human"
February 15, 2022
"Everybody can fall down and everyone can make mistakes but we will get back up."
Dove Cameron Embraces Her Role as Femme Fatale on "Boyfriend"
February 14, 2022
Dove delivers a Valentine's Day anthem with a little bite.
Clubhouse Sets Boundaries and Rebuilds on New Double Single Release
February 11, 2022
Clubhouse's latest goes straight for the heartstrings.
![Kiana V Crafts the Perfect Valentine's Day Vibe With "Heartbeat on Me" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kiana-v-heartbreak-on-me_1644604728.JPG)
Kiana V Crafts the Perfect Valentine's Day Vibe With "Heartbeat on Me" [Q&A]
February 11, 2022
"Heartbeat on Me" is an infectious, love-filled romp.
Claire Rosinkranz Breaks Free on "i h8 that i still feel bad for u"
February 11, 2022
Have you ever found yourself struggling to fully move on? This is the song for u.
We Can't Help But "Dance" to the New Jay Safari
February 11, 2022
"Dance" is the feel-good party track everyone needs to heat up the dancefloor.
Alexander 23's "Hate Me If It Helps" Is a Heart-Rending Search For Closure
February 10, 2022
"Hate Me If It Helps" is a maelstrom of lingering feelings, words left unsaid.
![Sophia Alexa's New Single Is a "Hit and Run" Straight to the Feelings [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sophia-alexa-hit-and-run-interview_1644426779.jpeg)
Sophia Alexa's New Single Is a "Hit and Run" Straight to the Feelings [Q&A]
February 9, 2022
Only two songs into her career and Sophia has all the hallmarks of a seasoned pop veteran.
![WYNNE on Coming to Terms With Loneliness and New "Midnight" Visual [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wynne-midnight_1618585555.jpeg)
WYNNE on Coming to Terms With Loneliness and New "Midnight" Visual [Premiere + Q&A]
April 16, 2021
"Pandemic or not, this is obviously something that a lot of us deal with at some point in our lives."
IAMREBELWILL Acts as a Voice For the Underrepresented in "Addicted"
May 28, 2021
"As a proud queer black man I wanted to create something that gave a voice to my experience and a voice to folks whose stories the majority of time are not told."
Ashnikko Captures the Chaos of a World on Fire in 'WEEDKILLER'
August 29, 2023
The breakout pop embarks on a quest to rediscover autonomy and cement her identity.
![Skofee's "Polished" Is a Middle Finger to Self-Doubt [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SKofee - otw_1597256828.jpg)
Skofee's "Polished" Is a Middle Finger to Self-Doubt [Premiere]
August 12, 2020
Los Angeles-based Alt-pop artist Skofee drops off the premiere of her new video for "Polished."
Indie Duo HOAX Celebrates the Simplicity of Being with Infectious "Could"
June 13, 2019
Self-described as an empathy pop band, HOAX is the ultimate master of crafting orgasmic soundscapes with delectable drizzles of indie rock.
Mia Gladstone's Vibrant 'CYCLE/S' EP Serves Both Ear Candy and Food For Thought
December 7, 2020
When we think of something cyclical, monotony might come to mind; however, Mia Gladstone's CYCLE/S is anything but.
Neila Premieres Supernatural Music Video for "Fck Me Up"
December 14, 2020
Fresh off her 'What's Your Sign?' EP, South Florida artist Neila is back with an attention-grabbing visual for the stand out track "Fck Me Up."
10 Questions With Matilde G on Her New Single "Hypocrite"
January 30, 2023
Matilde G is looking to redefine her sound with "Hypocrite."
SG5 Brings The Heat In 'Sailor Moon' Inspired "Firetruck" Video
March 10, 2023
The next generation of Japanese girl groups has arrived with the fiery debut of SG5.
Arlo Parks and Phoebe Bridgers Come Together For the Effervescent "Pegasus"
May 15, 2023
Beyond a summer love anthem, Parks is setting the scene for her next artistic chapter.