From the Site
KAIRO Tug at the Heartstrings With Debut Single "Someone Like You"
February 16, 2022
There isn't anyone quite like KAIRO.
Meet Self Esteem, the Perfectly Imperfect Pop Star of Tomorrow
February 15, 2022
Self Esteem is "writing what I would do if I wasn't told no."
Ryan Mack Reminds Us It's Okay to Be "Only Human"
February 15, 2022
"Everybody can fall down and everyone can make mistakes but we will get back up."
Dove Cameron Embraces Her Role as Femme Fatale on "Boyfriend"
February 14, 2022
Dove delivers a Valentine's Day anthem with a little bite.
Clubhouse Sets Boundaries and Rebuilds on New Double Single Release
February 11, 2022
Clubhouse's latest goes straight for the heartstrings.
![Kiana V Crafts the Perfect Valentine's Day Vibe With "Heartbeat on Me" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kiana-v-heartbreak-on-me_1644604728.JPG)
Kiana V Crafts the Perfect Valentine's Day Vibe With "Heartbeat on Me" [Q&A]
February 11, 2022
"Heartbeat on Me" is an infectious, love-filled romp.
Claire Rosinkranz Breaks Free on "i h8 that i still feel bad for u"
February 11, 2022
Have you ever found yourself struggling to fully move on? This is the song for u.
We Can't Help But "Dance" to the New Jay Safari
February 11, 2022
"Dance" is the feel-good party track everyone needs to heat up the dancefloor.
Alexander 23's "Hate Me If It Helps" Is a Heart-Rending Search For Closure
February 10, 2022
"Hate Me If It Helps" is a maelstrom of lingering feelings, words left unsaid.
![Sophia Alexa's New Single Is a "Hit and Run" Straight to the Feelings [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sophia-alexa-hit-and-run-interview_1644426779.jpeg)
Sophia Alexa's New Single Is a "Hit and Run" Straight to the Feelings [Q&A]
February 9, 2022
Only two songs into her career and Sophia has all the hallmarks of a seasoned pop veteran.
![Phangs Is Searching For the Beauty in Everything [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/phangs-i-love-everything_1631725145.jpeg)
Phangs Is Searching For the Beauty in Everything [Q&A]
September 15, 2021
"Even in the worst times. Even in a pandemic. Even with wild politics. You can find beauty."
![Loverground Pens a Message to His Higher Self With "How U Feel" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Loverground-interview_1645822727.JPG)
Loverground Pens a Message to His Higher Self With "How U Feel" [Q&A]
February 25, 2022
"It's about connecting with your true self and surrendering to it."
![There Is Only One Netta [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/netta-ones-to-watch-1_1651598903.jpg)
There Is Only One Netta [Q&A]
May 3, 2022
The Israel breakout star stays unapologetically true to her weird and clumsy self.
BETWEEN FRIENDS and Teezo Touchdown Make For a Match Made in Heaven in "redlight"
May 5, 2023
A niche collab we never betted on yet is better than we ever could have imagined.
joan Makes Peace With Moving On in “don’t wanna be your friend”
October 12, 2022
"don't wanna be for your friend" is a welcome moment of catharsis.
Claire Rosinkranz Charts a Melancholic Getaway With "Sad In Hawaii"
February 3, 2023
"Impressive how your brain can ruin an experience that should be paradise."
girli Battles the Creeping Feeling of "Imposter Syndrome" in Thunderous New Single
February 13, 2023
"I was overthinking everything, feeling like a fake, scared that I was an underachiever and that everybody knew it."
![Jutes' "Bad Dream" is a World of Dysphoria [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Bad dream jutes otw_1597941659.jpg)
Jutes' "Bad Dream" is a World of Dysphoria [Premiere]
August 20, 2020
Canadian-native, Jutes, has blessed us with the video for "Bad Dream."
Wallows Make the Most of Quarantine, Release New Single and Announce Forthcoming EP
September 11, 2020
Wallows' latest hypnotic single unfurls like a constantly-expanding kaleidoscope.
conner's "theme song" Proves He's a Modern Rockstar
December 17, 2020
The Maryland born, LA-based artist and multi-instrumentalist conner has been making waves with his recent single "theme song."