From the Site
Underscores Is a Hyperpop Legend in the Making
March 10, 2022
"The ultimate goal is to turn people off, then win them back."
![For Griff, Vulnerability Is the Only Way to Cut Through the Noise [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/griff-interview_1646768616.png)
For Griff, Vulnerability Is the Only Way to Cut Through the Noise [Q&A]
March 8, 2022
"I'm constantly overthinking. I never feel like anything is ready, and I never feel like anything is good enough."
BENEE Is as Sweet as Ever on the Emotionally Expansive 'Lychee'
March 7, 2022
Lychee introduces us to a new era of BENEE, one rife with emotional depth.
![Flower Face Delivers a Song For the Season With "Pisces Moon" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/flower-face-pisces-moon_1646684214.jpg)
Flower Face Delivers a Song For the Season With "Pisces Moon" [Q&A]
March 4, 2022
Flower Face is an artist who has battled life.
Mia Rodriguez's "Shut Up" Is the Perfect Pop Bop For This Sick, Sad World
March 4, 2022
"I wanted to bring a really bad bitch energy to this shitty, sick world right now."
Cecilia Gault Shines on the Neon-Lit "Kira Kira"
March 3, 2022
Gault has landed on a sound both true to her fashionable upbringing and more confident self.
It's Camp. It's Drill. It's Millie Go Lightly's "Drillie Go Lightly"
March 2, 2022
"I knew he was posh when he hit and said 'Golly!'"
Araya and DJ_Dave Heal Romantic Tensions on Live Coded "Kiss on the Train" Visual
March 2, 2022
"Kiss on the Train" is a fusion of raw, sincere indie pop and electronic music's fabled past and limitless future.
Em Beihold Wants You to Be Able to Sing-Along to Her Pensive Diary Entries
March 1, 2022
If Beihold knows how to do one thing, it's pull on our heartstrings.
![Aldae Finds Himself a "Long Way From Texas" on Introspective Debut Single [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/aldae-long-way-from-texas_1646089155.jpg)
Aldae Finds Himself a "Long Way From Texas" on Introspective Debut Single [Q&A]
February 28, 2022
Having penned hit for the likes of Shawn Mendes and Justin Bieber, this is just the beginning for Aldae.
NIKI DEMAR Proves a Pop Tour De Force With 'Nights Alone'
September 3, 2021
Nights Alone collects the emotional debris of two years and transforms it into pop perfection.
Emei Is Perfectly Okay With Never Being “That Girl”
July 18, 2022
Emei accepts herself, flaws and all, in a pop-punk tour de force.
PinkPantheress Wrestles With Coming of Age and Disappointing Boys in 'Take me home'
January 4, 2023
Take me home caps off what was a bustling 2022 for the UK breakout star.
salem ilese Shares the Soundtrack of Her Life in 'High Concept'
September 15, 2023
"This album is a little window into my brain, recounting intimate details of my life through wordplay and pop melodies."
![Zealyn Resists a Surreptitious Charm With Style in "So Damn Charming" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Zealyn-ones-to-watch-3_1565637689.jpeg)
Zealyn Resists a Surreptitious Charm With Style in "So Damn Charming" Video [PREMIERE]
August 12, 2019
"Everything looks beautiful and well put together, but on the inside I am broken and so full of pain and doubt."
![Get a Taste of Heartbreak in LA with Riah's Dreamy 'Heartbreak Magic' EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riah-ones-to-watch_1568140679.jpg)
Get a Taste of Heartbreak in LA with Riah's Dreamy 'Heartbreak Magic' EP [Q&A]
September 10, 2019
"At the end of the day, that's what anyone wants. To be connected, understood, and loved by other people."
![Stay Over's New Video Is a Reminder That It's Okay to Not Always Feel "Happy" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/stay-over-happy_1587481184.JPG)
Stay Over's New Video Is a Reminder That It's Okay to Not Always Feel "Happy" [Premiere]
April 21, 2020
"Asking questions. Searching for answers. Trying to figure myself out. Accepting who I am and being okay with it."
![Conjuring the Magic of Youth, bloody white Opens Up About the"first time" [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bloodywhite-ones-to-watch-4_1597800005.jpeg)
Conjuring the Magic of Youth, bloody white Opens Up About the"first time" [Premiere + Q&A]
August 19, 2020
20-year-old, artist, songwriter, producer and mixing & mastering engineer bloody white is back with a new single.
LØLØ Is Done Feeling Sad on "u look stupid"
October 1, 2021
"It's about standing up for yourself and letting people know you can't be fucked with."
salem ilese Doomscrolls Her Way to a Alternative Pop Hit With "Painhub"
April 4, 2023
"Painhub" explores the dangers of digital overindulgence.