From the Site
Underscores Is a Hyperpop Legend in the Making
March 10, 2022
"The ultimate goal is to turn people off, then win them back."
![For Griff, Vulnerability Is the Only Way to Cut Through the Noise [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/griff-interview_1646768616.png)
For Griff, Vulnerability Is the Only Way to Cut Through the Noise [Q&A]
March 8, 2022
"I'm constantly overthinking. I never feel like anything is ready, and I never feel like anything is good enough."
BENEE Is as Sweet as Ever on the Emotionally Expansive 'Lychee'
March 7, 2022
Lychee introduces us to a new era of BENEE, one rife with emotional depth.
![Flower Face Delivers a Song For the Season With "Pisces Moon" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/flower-face-pisces-moon_1646684214.jpg)
Flower Face Delivers a Song For the Season With "Pisces Moon" [Q&A]
March 4, 2022
Flower Face is an artist who has battled life.
Mia Rodriguez's "Shut Up" Is the Perfect Pop Bop For This Sick, Sad World
March 4, 2022
"I wanted to bring a really bad bitch energy to this shitty, sick world right now."
Cecilia Gault Shines on the Neon-Lit "Kira Kira"
March 3, 2022
Gault has landed on a sound both true to her fashionable upbringing and more confident self.
It's Camp. It's Drill. It's Millie Go Lightly's "Drillie Go Lightly"
March 2, 2022
"I knew he was posh when he hit and said 'Golly!'"
Araya and DJ_Dave Heal Romantic Tensions on Live Coded "Kiss on the Train" Visual
March 2, 2022
"Kiss on the Train" is a fusion of raw, sincere indie pop and electronic music's fabled past and limitless future.
Em Beihold Wants You to Be Able to Sing-Along to Her Pensive Diary Entries
March 1, 2022
If Beihold knows how to do one thing, it's pull on our heartstrings.
![Aldae Finds Himself a "Long Way From Texas" on Introspective Debut Single [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/aldae-long-way-from-texas_1646089155.jpg)
Aldae Finds Himself a "Long Way From Texas" on Introspective Debut Single [Q&A]
February 28, 2022
Having penned hit for the likes of Shawn Mendes and Justin Bieber, this is just the beginning for Aldae.
SOAK Cordially Invites You Inside Her Mind with Sophomore Album,'Grim Town'
April 29, 2019
SOAK has created a listening experience that digs into the emotional bruises marking us all, from depression, social anxiety, divorce and the current state of society.
Transviolet Takes a Stab at Donald Trump and Our Capitalist Hellscape in "Money Money" Visual
October 18, 2019
"Money Money" is a tongue-in-cheek ode to greed, corruption and rampant consumerism.
![Eloise’s 'Drunk on a Flight' Is the Companion Album to All the Uncertainty of Your 20s [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/eloise-drunk-on-a-flight-interview-1681836236.jpeg)
Eloise’s 'Drunk on a Flight' Is the Companion Album to All the Uncertainty of Your 20s [Q&A]
April 18, 2023
'Drunk on a Flight' feels like a Sunday morning, from crisp linen bed sheets to the brewing contemplation of last night.
![Good Girls Do "Bad Things" in Lizzy Land's Surreal Slo-Mo Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lizzy-land-ones-to-watch-crop_1562870078.JPG)
Good Girls Do "Bad Things" in Lizzy Land's Surreal Slo-Mo Video [PREMIERE]
July 11, 2019
"It's a relationship with a person, a substance, a moment that you can't let go and a feeling that might fuel the fire for now, but eventually dies out."
REI AMI Returns to Slay in Delightfully Dark Single "Body Bag"
September 29, 2023
Her first single in two years, REI AMI is back and with a vengeance
Sam.Sts Steps Into His Own in "Only One I Know"
October 15, 2020
Sam.Sts captures a sound and feeling that is simultaneously wistful and heavenly.
![Middle Part Divulges 'I Wish I Was Alive' on Honest New EP [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mp1118-20059otw_1607030863.jpg)
Middle Part Divulges 'I Wish I Was Alive' on Honest New EP [Premiere]
December 3, 2020
Brooklyn indie-pop artist Middle Part unveils his debut six-track EP, 'I Wish I Was Alive.'
![Brighten Up Your Life With kwassa's Cheerful Love Songs [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kwassa-ones-to-watch-2_1557962343.jpeg)
Brighten Up Your Life With kwassa's Cheerful Love Songs [NEW ARTIST DISCOVERY]
May 15, 2019
Sunny summer days are calling our names, and British pop icon kwassa is sure to be the soundtrack of those warm, shining hours.
'The Sun Will Come Up, The Seasons Will Change' but Nina Nesbitt Is the Future of Pop
February 1, 2019
Nesbitt's much-anticipated debut is brimming with everything the pop genre has to offer, but at no point does it ever begin to feel trite.
![Kat Cunning's Airy Vocals Soar in New Ethereal Single, "BIRDS" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kat-cunning-ones-to-watch 2.jpeg)
Kat Cunning's Airy Vocals Soar in New Ethereal Single, "BIRDS" [PREMIERE]
March 29, 2019
"The song is about birds pecking at you-thoughts that keep you up at night... the arresting feeling that you can't and won't ever fit in."