From the Site
Underscores Is a Hyperpop Legend in the Making
March 10, 2022
"The ultimate goal is to turn people off, then win them back."
![For Griff, Vulnerability Is the Only Way to Cut Through the Noise [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/griff-interview_1646768616.png)
For Griff, Vulnerability Is the Only Way to Cut Through the Noise [Q&A]
March 8, 2022
"I'm constantly overthinking. I never feel like anything is ready, and I never feel like anything is good enough."
BENEE Is as Sweet as Ever on the Emotionally Expansive 'Lychee'
March 7, 2022
Lychee introduces us to a new era of BENEE, one rife with emotional depth.
![Flower Face Delivers a Song For the Season With "Pisces Moon" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/flower-face-pisces-moon_1646684214.jpg)
Flower Face Delivers a Song For the Season With "Pisces Moon" [Q&A]
March 4, 2022
Flower Face is an artist who has battled life.
Mia Rodriguez's "Shut Up" Is the Perfect Pop Bop For This Sick, Sad World
March 4, 2022
"I wanted to bring a really bad bitch energy to this shitty, sick world right now."
Cecilia Gault Shines on the Neon-Lit "Kira Kira"
March 3, 2022
Gault has landed on a sound both true to her fashionable upbringing and more confident self.
It's Camp. It's Drill. It's Millie Go Lightly's "Drillie Go Lightly"
March 2, 2022
"I knew he was posh when he hit and said 'Golly!'"
Araya and DJ_Dave Heal Romantic Tensions on Live Coded "Kiss on the Train" Visual
March 2, 2022
"Kiss on the Train" is a fusion of raw, sincere indie pop and electronic music's fabled past and limitless future.
Em Beihold Wants You to Be Able to Sing-Along to Her Pensive Diary Entries
March 1, 2022
If Beihold knows how to do one thing, it's pull on our heartstrings.
![Aldae Finds Himself a "Long Way From Texas" on Introspective Debut Single [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/aldae-long-way-from-texas_1646089155.jpg)
Aldae Finds Himself a "Long Way From Texas" on Introspective Debut Single [Q&A]
February 28, 2022
Having penned hit for the likes of Shawn Mendes and Justin Bieber, this is just the beginning for Aldae.
valentina cy Makes Her Major Label Debut With the blackbear-Assisted "Bad"
July 10, 2020
"Bad" feels like it could serve as the score for any classic femme fatale.
![Khamari on His 'Eldorado' EP, Creative Process, and What's Next [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/khamari_1603498557.jpg)
Khamari on His 'Eldorado' EP, Creative Process, and What's Next [Q&A]
October 24, 2020
Khamari has been one of the most consistent new acts of the year.
Jelani Aryeh Covers The xx in His Nostalgic Reinterpretation of "Angels"
January 15, 2021
Jelani Aryeh is back and building off this momentum by paying homage to Alternative Pop legends The xx.
alextbh Fearlessly Expresses His Sexuality in "No Space"
February 1, 2019
Alex's latest single fuses his typical left-of-center grooviness with sensual pop.
![Franke Is Ditching Traditional Pop For A Self-Titled Sound In 'Internet Heartbreak' [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Franke-Ones-To-Watch 2.png)
Franke Is Ditching Traditional Pop For A Self-Titled Sound In 'Internet Heartbreak' [NEW ARTIST DISCOVERY]
April 3, 2019
Every component of Franke's career screams DIY.
![Sure Sure Expertly Blends Classic and Modern in 'What's It Like?' [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sure-sure-ones-to-watch-2_1561594106.jpeg)
Sure Sure Expertly Blends Classic and Modern in 'What's It Like?' [PREMIERE]
June 26, 2019
Having received praise from Grizzly Bear and Rostam of Vampire Weekend, you don't want to sleep on this indie genre-bender.
![Parcels Brings Disco To The Desert at Coachella 2019 [TOUR DIARY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/parcels-ones-to-watch 2.jpg)
Parcels Brings Disco To The Desert at Coachella 2019 [TOUR DIARY]
April 18, 2019
Parcels is comprised of five charming musicians who are reviving classic disco sounds and modernizing it with electro-pop undercurrents.
Conan Gray Is Unsurprisingly Amazing at ASMR and Backflips | Truth or Dare
September 5, 2019
There are no two ways about it - Gray is pop's next big thing.
![CROOK Releases Pop Song For The Damned, "oh, cool" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/crook-otw-3_1570141196.jpg)
CROOK Releases Pop Song For The Damned, "oh, cool" [PREMIERE + Q&A]
October 3, 2019
CROOK offers a unique, dark twist to pop in his music, which exquisitely juxtaposes a soothing atmosphere with hauntingly honest, relatable lyrics.
Audrey Mika's '5 A.M.' Is the Perfect Addition to Your Lovelorn Valentine's Playlist
February 10, 2020
<i>5 A.M.</i> arrives as the opening chapter of an inevitable pop-R&B superstar.