From the Site

Slayyyter Is the Star of the Party in 'Starfucker'
September 27, 2023
"It's sexy, it's pop, it's provocative and feels like my love letter to Hollywood and glamour."
Author:
Alessandra Rincon

Chapell Roan Documents 'The Rise and Fall of a Midwest Princess' in Stunning Debut Album
September 25, 2023
''The Rise and Fall of a Midwest Princess' is a whirling accumulation of years of hard work, the fear of failure, and pure passion.
Author:
Giselle Libby

Bryce Bishop Searches For Calm in Cathartic Single "dumb fuck"
September 21, 2023
"'dumb fuck' is a culmination of three years of work, stress, moving, friends, relationships, and music,"
Author:
Alessandra Rincon

SNOW WIFE and Big Boss Vette Deliver a Knockout Single With "HIT IT"
September 20, 2023
The viral breakout artists make for a fearsome duo ahead of SNOW WIFE's debut mixtape.
Author:
Jazmin Kylene

LIA LIA Takes an Ethereal Ride to the Other Side in "I Ride My Bike"
September 20, 2023
"'I ride my bike' is a lullaby for late-night travelers."
Author:
Alessandra Rincon

Gatlin Doesn't Shy Away From Her Messy Feelings in 'I Sleep Fine Now'
September 19, 2023
'I Sleep Fine Now' unashamedly mourns a relationship and the lasting effects of a painful break-up.
Author:
Giselle Libby

DPR IAN Loses Himself in the Chaos of "So I Danced"
September 18, 2023
“So I Danced” is a crucial puzzle piece to the world DPR IAN is building.
Author:
Jazmin Kylene

Ari Abdul Emerges as an Magnetic, Ominous Femme Fatale in "BURY YOU"
September 15, 2023
Abdul is one of the hottest artists to watch in 2023 and for good reason.
Author:
Alessandra Rincon

Tate McRae's "greedy" Proves She's Unafraid to Claim What's Hers
September 15, 2023
"I feel like this is the first time where people are seeing a feistier and more playful side of me."
Author:
Alessandra Rincon

salem ilese Shares the Soundtrack of Her Life in 'High Concept'
September 15, 2023
"This album is a little window into my brain, recounting intimate details of my life through wordplay and pop melodies."
Author:
Alessandra Rincon

renforshort Returns With "moshpit," a Delicate Banger
January 31, 2022
"It's about an annoying relationship where you're treated like garbage and just keep trying to get out."
Author:
Tatum Van Dam

Emei Welcomes the 'End of an Era' With Fiery, Fierce and Unapologetic EP
November 2, 2022
'End of an Era' details the feeling of inadequacy that often accompanies young adulthood.
Author:
Chloe Liz

DWLLRS Return With the Effortlessly Infectious "Fiction"
April 22, 2021
With a massive TikTok audience and a cosign from Justin Bieber, DWLLRS are on the cusp of a breakthrough moment.
Author:
Tyler Borland

Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
Author:
Maxamillion Polo

LoveLeo's "ROSIE" Has Us Falling For the Future of Anti Pop
March 6, 2020
LoveLeo returns with the follow-up to his viral debut single.
Author:
Krista Marina Apardian
![Conan Gray - "Generation Why" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/conan-gray-ones-to-watch.gif)
Conan Gray - "Generation Why" [Live + Interview] | All Eyes On
February 28, 2019
From YouTube to bedroom pop, Conan Gray is creating some of the best content out there.
Author:
Maxamillion Polo
Mishaal Establishes Himself as an Enviable Gen Z Voice in the Powfu-Assisted "Friends"
May 12, 2020
With just his first major label release, Mishaal is already pushing limits and establishing himself as an act you need to keep your eyes on.
Author:
Tyler Borland

Chloe Lilac Claps Back at Sexual Objectification in "Here's Your Song"
January 21, 2020
Lilac's first single of 2020 is triumphant.
Author:
Jessica Thomas

Ashe's "In Disguise" Is the Very Definition of Timeless Songwriting
June 21, 2019
Watch the video for "In Disguise" and hear it live on Ashe's Ones To Watch - presented tour this fall!
Author:
Maxamillion Polo

Who Is Warren Hue?
October 20, 2022
Meet the 88rising-backed hometown hero turned international sensation.
Author:
Ruby Scott