From the Site
![Meet Ethan Bortnick, the Artist TikTok Is Calling "Beethoven Meets Billie Eilish" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ethan-bortnick-interview-prom_1651252899.JPG)
Meet Ethan Bortnick, the Artist TikTok Is Calling "Beethoven Meets Billie Eilish" [Q&A]
April 29, 2022
Following a breakout single, Bortnick muses on growing up while the world stands still.
THE BLSSM Crafts Their Own Vision For Pop With 'Pure Energy'
April 29, 2022
"This is what pop music sounds like to me. This is what I wanted to make."
anees Never Fails to Wears His Heart On Sleeve
April 28, 2022
anees is the very embodiment of sonic sunshine.
Take a Trip Towards Self-Realization With beabadoobee's 'See You Soon'
April 27, 2022
"I want it to sound like a breath of fresh air, like a realization of some sort."
Peter McPoland Finds Himself Again in the Embrace of 'News at 9'
April 27, 2022
"If I am myself again, it is because of this song."
PinkPantheress and Willow's "Where you are" Is a Melancholic Dream Come True
April 27, 2022
The long-awaited viral TikTok tease is finally here.
![Haru Nemuri Lets Her Soul Run Ablaze in 'Shunka Ryougen' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/haru-nemuri-interview_1651073611.jpg)
Haru Nemuri Lets Her Soul Run Ablaze in 'Shunka Ryougen' [Q&A]
April 22, 2022
"Martial arts, anarchism, feminism, fashion, and the stray cats in my neighborhood" inspire this idiosyncratic artist.
Sub Urban Enlists BENEE For the Ominous "Uh Oh," Announces Debut Album 'Hive'
April 22, 2022
The artist's haunting vision for pop never fails to hit its target.
Meet Willow Kayne, the Unapologetic Gen Z Artist Rewriting the Rules
April 19, 2022
The UK rising star makes pop that is brash, infectious, and wholly true to herself.
bülow Signals For a More Fluid Form of Intimacy in 'Booty Call'
April 18, 2022
<i>Booty Call</i> is a delicate project that tackles some weighty material.
Kim Petras Has a Fun Night Out in "Blow It All"
May 10, 2019
+ Catch the pop princess on tour this summer.
![BAUM Breaks Down Gender Stereotypes With "Fuckboy" Anthem [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baum-fuckboy-ones-to-watch.jpg)
BAUM Breaks Down Gender Stereotypes With "Fuckboy" Anthem [Q&A]
May 8, 2019
"I'm just sick of the assumption that since I'm a woman I'm incapable of wanting something casual."
ilo ilo Embraces Their Name and Sound in the Electrifying "come thru"
February 22, 2019
The sort of song that sways between the rush of a festival's main stage and blissful moments of electro-pop reflection.
Cuco's "Aura" Is a Hypnotic Bilingual Love Letter
July 11, 2022
"Aura" captures the magic of a love so powerful that it simply can’t be expressed in a single language.
phem's "Sorry Mama" Will Have You Confessing Your Sins
December 10, 2019
phem enlists Machine Gun Kelly for a perfectly-scored confessional.
![Loote's Take on Authentic Pop Music, New Relationships, and Shawn Mendes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/loote-ones-to-watch_1560982911.jpg)
Loote's Take on Authentic Pop Music, New Relationships, and Shawn Mendes [Q&A]
June 19, 2019
Their new 'lost' EP explores both the awkward nuanced lingering of post-breakup relationships and the cautious excitement of new ones.
Griff Is a Star in the Making
February 11, 2020
The London-born 19-year-old artist is nothing short of breathtaking.
BENEE Slows Down Her Breakout Hit "Supalonely" in "Lownely"
May 6, 2020
"Lownely" is as much an encapsulation of one teenager's loneliness as it is a shared global loneliness.
brakence Revisits 'punk2' With the Electrifying "sauceintherough"
July 1, 2020
Listening to brakence is nothing short of an adrenaline rush.
Matilda Mann's "The Day That I Met You" Arrives Like a Kind Stranger
February 27, 2023
Mann’s sound is fluid and driven by emotion, never settling in one style for too long.