From the Site

Who Is glaive?
September 1, 2022
Meet the hyperpop star building a sound in his image.
Author:
Ruby Scott

phem Gets Real in Latest Single "Watery"
September 1, 2022
"These were words I wrote down when I was all alone in the middle of the night…"
Author:
Alessandra Rincon

vivi rincon Takes Our Breath Away With Sophomore Single "can't breathe"
August 31, 2022
"It’s about passion and love and losing yourself in someone else."
Author:
Michelle Dalarossa

Laufey Tells Us Everything She Knows About Love in Stunning Debut Album
August 30, 2022
Laufey's debut embodies nostalgia, curiosity, fear for the future, and a sense of peace in the unknown.
Author:
Alessandra Rincon

Sól Delivers an Infectious Message to All Her Haters With "Jealous"
August 29, 2022
“Jealous” is a perfectly concocted blend of R&B and dance-pop.
Author:
Jazmin Kylene

ROLE MODEL Is Crushing Hard in “cross your mind”
August 25, 2022
“cross your mind” captures the emotional high that comes hand in hand with intense infatuation.
Author:
Tatum Van Dam

Who Is ericdoa?
August 24, 2022
Meet the genre-evolving rising star whose music has landed in Euphoria and beyond.
Author:
Ruby Scott

Avery Lynch Walks Us Through 'The Kids Table,' Track By Track
August 24, 2022
'The Kids Table' sees the rising singer-songwriter search out new emotional highs and lows.
Author:
Ruby Scott / Avery Lynch

chloe moriondo's "Fruity" Is a Delectable Young Love Anthem
August 22, 2022
“‘Fruity’ and this album in general are going to be a slap in the fucking face!!"
Author:
Dillon Stave

Ruel Tries to Extend a Helping Hand in "You Against Yourself"
August 19, 2022
Ruel pairs complex subject matter with effortlessly infectious pop in his latest outing.
Author:
Dillon Stave

Sedona Paves Their Own Vulnerable Pop Rock Lane on "Soft Machine"
June 16, 2020
The Brooklyn-based band, Sedona, is able to captivate listeners on every track through grand production that pushes indie-pop in a more nostalgic rock direction.
Author:
Tyler Borland

Tate McRae Delivers a Hypnotic Pop Stunner With "don't be sad"
August 21, 2020
McRae's latest single continues to make good on her promise as a new generation's pop star.
Author:
Ruby Scott

SEB Pens an Ode to Ephemeral Beauty on "god of the sunsets"
October 6, 2021
"For a short moment at the end of every day, the sky is lit up with brilliance while counting down to darkness at the same time."
Author:
Maxamillion Polo
![KAIRO Is Aiming to Be the Pop Stars They Never Saw in the Mirror [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kairo-love-letters-to-houston_1653496033.jpeg)
KAIRO Is Aiming to Be the Pop Stars They Never Saw in the Mirror [Q&A]
May 25, 2022
"I'm happy that we... are able to make our music with our skin, our hair, our real appearance, and be confident."
Author:
Jazmin Kylene

Baby Rose Reminds Us Why It's Called the Blues on "All To Myself"
July 1, 2019
With a voice that can move mountains, it's no wonder that Baby Rose has caught the attention of SZA, Kehlani, and J. Cole.
Author:
Brady Moses

Isaac Dunbar Stans Lady Gaga in a Haunting Cover of "Princess Die"
January 9, 2020
Dunbar stans Gaga, and in turn, we stan Dunbar.
Author:
Maxamillion Polo
![Sara Kays' 'Struck By Lightning' Will Always Be There For You [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sara-kays-struck-by-lightning-interview_1628270894.jpeg)
Sara Kays' 'Struck By Lightning' Will Always Be There For You [Q&A]
August 6, 2021
Sara has a profound gift crafting universal, bittersweet anthems that carry all the emotional weight and intimacy of a close friend confiding in you.
Author:
Maxamillion Polo

NIKI Opens the Book on 'Moonchild' With "Switchblade"
April 6, 2020
"Switchblade" is the first chapter of a pop-R&B fairytale.
Author:
Maxamillion Polo

HONNE and Pink Sweat$' "What Would You Do?" Is the Perfect Post-Quarantine Anthem
June 29, 2021
This song is the perfect soundtrack to your carpe diem moment.
Author:
Krista Marina Apardian

ericdoa Dives Headfirst Into Angst and Confidence in "back n forth"
August 13, 2021
ericdoa further cements his role as one of the young voices leading the coming tidal wave that is hyperpop.
Author:
EJ Saftner