From the Site
Who Is Griff?
September 29, 2022
Earning praise from Dua Lipa and Taylor Swift, we sit down with the UK star on the rise.
Eva Rose's "Final Girl" is a Horror-Inspired Pop Slowburn
September 28, 2022
With a wonderfully dulcet vocal range, Rose's music lends itself to all sorts of quiet daydreams.
JVKE Falls in and Out of Love in Debut Album ‘this is what ___ feels like (Vol. 1-4)’
September 27, 2022
The viral breakout artist's debut and potentially final album is here.
FLO Picks Up Where Destiny's Child Left Off With Debut EP 'The Lead'
September 26, 2022
Listening to FLO brings about a special kind of nostalgia, like remembering all the lyrics to a forgotten song.
OSTON Takes Us Through the Stirring 'Melancholia,' Track By Track
September 21, 2022
With each new project, OSTON charts a dizzying path forward, growing up and into herself.
MARIS Delivers a Debut Anthem of Cosmic Proportions With "Heavenly Bodies"
September 16, 2022
"I make music as a form of expression, but also out of necessity."
Maeve Steele Whisks Up a Pop Noir Fantasy in ‘Overland’
September 16, 2022
Steele is “writing more, doubting less.”
![Summer Comes to an End in young friend's 'HOW DID WE GET HERE?' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/young-friend-interview-how-did-we-get-here-1663186539.jpg)
Summer Comes to an End in young friend's 'HOW DID WE GET HERE?' [Q&A]
September 13, 2022
How old denim, Jeff Buckley, summer's end, Hanya Yanagihara, and more informed young friend's latest emphmeral project.
Katherine Li Actually Cares a Lot, Even If She Tells You "I Don’t Care"
September 13, 2022
Li's career may be just beginning but her work already has a spellbinding quality to it.
YDE Pens a Stirring Introduction With Debut EP 'SEND HELP’
September 12, 2022
YDE emerges as an enthralling triple threat with her soul-searching debut effort.
ella jane's "Calling Card" Is a Song Three Years in the Making
October 26, 2021
"I think the reason I held onto it all that time was because I was so drawn to the concept of master manipulators and the way they work."
alextbh Fearlessly Expresses His Sexuality in "No Space"
February 1, 2019
Alex's latest single fuses his typical left-of-center grooviness with sensual pop.
![Sure Sure Expertly Blends Classic and Modern in 'What's It Like?' [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sure-sure-ones-to-watch-2_1561594106.jpeg)
Sure Sure Expertly Blends Classic and Modern in 'What's It Like?' [PREMIERE]
June 26, 2019
Having received praise from Grizzly Bear and Rostam of Vampire Weekend, you don't want to sleep on this indie genre-bender.
![Ones To Watch Presents: 'Ashe: Mom's First Headline Tour' [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ashe-tour-ones-to-watch_1560788114.jpg)
Ones To Watch Presents: 'Ashe: Mom's First Headline Tour' [ANNOUNCEMENT]
June 17, 2019
Tickets will be available Friday, June 21 at 10:00 AM local time!
Conan Gray Is Unsurprisingly Amazing at ASMR and Backflips | Truth or Dare
September 5, 2019
There are no two ways about it - Gray is pop's next big thing.
UPSAHL Opens Up on New Single "Into My Body" and Forthcoming EP 'Sagittarius'
October 27, 2022
UPSAHL's latest outing arrives as the boldest reflection of herself to date.
![Gavin Haley and Yung Pinch Team Up to Deliver a Dose of Summertime in "Tati" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gavin-haley-yung-pinch-tati_1585262268.jpg)
Gavin Haley and Yung Pinch Team Up to Deliver a Dose of Summertime in "Tati" [Premiere]
March 26, 2020
"I don't think I've ever made something that makes you wanna move like this."
Jak Bannon Searches For Change and Happiness in Debut Single "THE TRADE"
April 30, 2020
Rarely does a debut single feel so fleshed-out and pristine.
![Casey Conroy and COASTCITY Deliver a Message of Heartfelt Vulnerability in "Best Shoes" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/casey-conroy-best-shoes_1588694543.jpg)
Casey Conroy and COASTCITY Deliver a Message of Heartfelt Vulnerability in "Best Shoes" [Premiere]
May 5, 2020
"It got to a point where I felt so defeated that I just wanted to run home."
Jelani Aryeh Covers The xx in His Nostalgic Reinterpretation of "Angels"
January 15, 2021
Jelani Aryeh is back and building off this momentum by paying homage to Alternative Pop legends The xx.