From the Site

brakence Reassembles Himself on the Daring ‘hypochondriac’
December 2, 2022
'hypochondriac' is a 13-track effort that eschews the often-constricting limitations of genre.
Author:
Maxamillion Polo

Alexander 23 and Laufey's "Ain't Christmas" Is the Perfect Salve For Your Holiday Blues
December 2, 2022
Move over Mariah Carey; there's another Xmas anthem in town.
Author:
Jolene Latimer

Sofia Valdes Reveals Her Stirring "Heart of Glass"
December 2, 2022
"Heart of Glass" is a sweet and somber tune carried by an impressive level of poetic honesty.
Author:
Alessandra Rincon

Jessie Murph Delivers an Intoxicating Pop Slowburn With "Drunk in the Bathtub"
December 2, 2022
Murph shows no signs of slowing down her dark pop rise.
Author:
Alessandra Rincon

Almondmilkhunni's "MISS U" Is an Anthem For the Lovesick
December 1, 2022
"MISS U" explores notes of R&B and hyperpop to make something deliciously simple yet rich.
Author:
Jazmin Kylene
![Bailey Bryan Takes One Last Look Back With "Tragic" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bailey-bryan-tragic-1669911725.jpg)
Bailey Bryan Takes One Last Look Back With "Tragic" [Premiere]
December 1, 2022
Bryan is a collage of feelings, honesty, and sensuality that hangs precariously balanced.
Author:
DJ Connor

New Friends Hit Their Mark With the Slow-Burning "Ricochet"
November 28, 2022
“Ricochet” is a high-energy crowd-pleaser.
Author:
Nathan Ahamed

mazie Delivers a Sex-Positive Anthem For the Girls With "girls just wanna have sex"
November 21, 2022
I believe that women having sex—especially sex with other women—needs to be celebrated."
Author:
Alessandra Rincon

EMELINE Feels and Heals in the Emotionally Impactful "Venting to Strangers"
November 21, 2022
"You have my heart and now a part of my story."
Author:
Jazmin Kylene

Pinkpantheress Wants to Know... "Do you miss me?"
November 18, 2022
In her latest single, the UK producer continues to hone in on Y2K nostalgia at 1.5x speed.
Author:
Michelle Dalarossa
goodboy noah Delivers a Sensual Pop-R&B Stunner With "Hit N' Run"
September 17, 2021
goodboy noah is making waves across TIkTok and more.
Author:
Paige MacDonald

Conan Gray Takes a Grand, Solemn Bow in “Winner”
August 25, 2023
"There is a certain freedom that comes from recognizing that you’ve been hurt."
Author:
Tatum Van Dam

flor Pulls off an Exhilarating Balancing Act in 'ley lines' Album
September 6, 2019
Be sure to catch flor performing their new album and plenty of fan favorites on their Ones To Watch - presented tour this fall!
Author:
Maxamillion Polo

Dominic Fike and Kenny Beats Launch a Heist for Halsey's Grammy in "Phone Numbers" Video
October 15, 2019
Dominic Fike links up with Kenny Beats for a heist that falls somewhere between "Breaking Bad" and "Even Stevens."
Author:
Precious Kato

Suzy Jones Turns Last Supper Into a Food Fight in "Tonight" Video
October 21, 2019
Suzy Jones Puts the "power" in power ballad.
Author:
Anna Scholfield

Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
Author:
Maxamillion Polo
Boy In Space Is Done With Playing It Safe [Q&A]
February 25, 2020
"I want to stop being safe, because there's an unsafe creative person inside of me that needs to fly a little bit."
Author:
Maxamillion Polo
torr Delivers "selfdestruct," a Heart-Racing Lovesick Stunner
January 7, 2022
"I wanted to make a super cute and danceable song about having a crush but also write about the not-so-cute part about crushes."
Author:
Arielle Lana LeJarde

Ethan Bortnick Sets His Heart Ablaze in "arsonists"
October 17, 2022
"arsonists" is a goose-bump-inducing single that pushes the piano prodigy to his limits.
Author:
Alessandra Rincon

Meet Boys World, the Infectious Girl Group Ready to Take the World By Storm
March 8, 2023
Boys World advocates for the girls that love themselves, hate their exes, and rock low-rise jeans like it’s their religion.
Author:
Jazmin Kylene