From the Site
 
        
    
    underscores Says Farewell to an Era With "'Count of three (You can eat $#@!)"
                            January 20, 2023
            
                            The standout track is co-produced by Benny Blanco, Cashmere Cat, and Dylan Brady of 100 gecs.
            
        
                    
                Author:
    Alessandra Rincon
                
        
                    
        
     
        
    
    hemlocke springs' "stranger danger!" Is a Daring, Intoxicating Follow-Up to Her Breakout Hit
                            January 18, 2023
            
                            “stranger danger!” is a song that oozes odd, demanding your attention to keep up with Springs' unraveling.
            
        
                    
                Author:
    Jazmin Kylene
                
        
                    
        
     
        
    
    Joesef's Debut Album ‘Permanent Damage’ Is an Exercise in Hurt and Healing
                            January 17, 2023
            
                            'Permanent Damage' is a valiant debut effort by an artist unafraid to let his heart bleed.
            
        
                    
                Author:
    Alessandra Rincon
                
        
                    
        
     
        
    
    Gracie Abrams Questions What’s Next in “Where do we go now?”
                            January 13, 2023
            
                            Abrams returns with a stunning Gia Coppola-directed visual.
            
        
                    
                Author:
    Alessandra Rincon
                
        
                    
        
     
        
    
    MAY-A Enters a Bold New Era With the Addicting "Sweat You Out My System"
                            January 12, 2023
            
                            "Writing 'Sweat You Out My System' felt like it opened so many doors in my brain to other types of music."
            
        
                    
                Author:
    Alessandra Rincon
                
        
                    
        
     
        
    
    bludnymph Unleashes the Unapologetic Pop Banger “Lights Out”
                            January 9, 2023
            
                            bludnymph’s sinister and forward-thinking take on electro-pop mayhem is intoxicating.
            
        
                    
                Author:
    Carter Fife
                
        
                    
        
     
        
    
    zevia Reveals Her Saddest Song Yet With "pain's my only home"
                            January 9, 2023
            
                            Zevia is one of the most honest vocalists out there.
            
        
                    
                Author:
    Jazmin Kylene
                
        
                    
        
     
        
    
    Delaney Bailey's '(i would have followed you)' Is a Reminder of Just How Alive You Really Are
                            January 4, 2023
            
                            '(i would have followed you)' is a hauntingly breathtaking project that effortlessly and efficaciously tugs at the heartstrings.
            
        
                    
                Author:
    Jazmin Kylene
                
        
                    
        
     
        
    
    PinkPantheress Wrestles With Coming of Age and Disappointing Boys in 'Take me home'
                            January 4, 2023
            
                            Take me home caps off what was a bustling 2022 for the UK breakout star.
            
        
                    
                Author:
    Alessandra Rincon
                
        
                    
        
     
        
    
    FLO's "Losing You" Sees The Rapidly Rising R&B Group Basking in a Break-Up
                            January 4, 2023
            
                            “Losing You” is evidence that FLO are R&B legends in the making.
            
        
                    
                Author:
    Jazmin Kylene
                
        
                    
        
    ![Hazey Eyes and Moli Tackle Losing Yourself in the Soaring "Hungover You"   [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hazey-eyes-ones-to-watch-2.jpeg) 
        
    
    Hazey Eyes and Moli Tackle Losing Yourself in the Soaring "Hungover You" [PREMIERE]
                            January 30, 2019
            
                            Sentimental, Hypnotic, and Dance-Inducing. This is Hazey Eyes at his finest.
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
     
        
    
    'The Sun Will Come Up, The Seasons Will Change' but Nina Nesbitt Is the Future of Pop
                            February 1, 2019
            
                            Nesbitt's much-anticipated debut is brimming with everything the pop genre has to offer, but at no point does it ever begin to feel trite.
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
    ![Ginette Claudette Is On To Something with Alluring "Slow Up" Video  [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg) 
        
    
    Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
                            February 13, 2019
            
                            "It's no secret a lot of my influence comes from '90s R&B."
            
        
                    
                Author:
    Anna Scholfield
                
        
                    
        
    ![James Droll's "Cut My Teeth" Is a Soulful & Cathartic Assessment on Love [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/james-droll-ones-to-watch.jpg) 
        
    
    James Droll's "Cut My Teeth" Is a Soulful & Cathartic Assessment on Love [PREMIERE + Q&A]
                            March 7, 2019
            
                            Droll's discernible ability to create dark pop songs with a comforting hint of optimism is evident in the grappling "Cut My Teeth." 
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
    ![Great Good Fine Ok Chooses Love over Fear In "Terrified" with Pell [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ggfo-ones-to-watch.jpg) 
        
    
    Great Good Fine Ok Chooses Love over Fear In "Terrified" with Pell [PREMIERE]
                            April 18, 2019
            
                            Upon the first listen of "Terrified," it's obvious that GGFO is heavily influenced by contrasting elements of synth-pop, funk, and hip-hop. 
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
    ![Ayelle's "Effort" Is an Ode to Stepping Away From Social Media [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayelle-effort-nomad-mixtape_1584115324.jpg) 
        
    
    Ayelle's "Effort" Is an Ode to Stepping Away From Social Media [Premiere]
                            March 13, 2020
            
                            "In today's social media climate, it's difficult to stay present sometimes and it's noticeable in all kinds of relationships."
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
     
        
    
    DJ_Dave Reignites an Early Spark of Inspiration in "Break"
                            December 16, 2022
            
                            "I made 'Break' over a year ago while I was still learning how to make music within live coding."
            
        
                    
                Author:
    Alessandra Rincon
                
        
                    
        
    ![AQUIHAYAQUIHAY Is Bringing M-Pop to the World [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/AHAH_Muack_Press3 - otw_1598556733.jpg) 
        
    
    AQUIHAYAQUIHAY Is Bringing M-Pop to the World [Q&A]
                            August 27, 2020
            
                            We caught up with the M-Pop pioneers for a Q&A. 
            
        
                    
                Author:
    Sal Moreno
                
        
                    
        
     
        
    
    kmoe's Unconventional Style Makes "flutter" a Must Listen
                            October 9, 2020
            
                            "flutter" is a pop ballad with an electronic instrumental and a climactic build to a glitchy outro. 
            
        
                    
                Author:
    Tyler Borland
                
        
                    
        
    ![Celine Del Carmen Makes a Royal Debut With "Purple" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/celine-del-carmen-purple_1636736518.jpeg) 
        
    
    Celine Del Carmen Makes a Royal Debut With "Purple" [Premiere]
                            November 12, 2021
            
                            "Purple" is a song about Celine owning her voice, choices, and settling into the best version of herself. 
            
        
                    
                Author:
    DJ Connor