From the Site
FLO Taps Missy Elliott For the Collab of Our Wildest Dreams in "Fly Girl"
March 27, 2023
It’s time for a new girl group to take the world stage.
Isabel LaRosa Casts a Spell on Us in ‘YOU FEAR THE GOD THAT LOVES YOU’
March 24, 2023
‘YOU FEAR THE GOD THAT LOVES YOU’ is wrapped in an intoxicating cocktail of teenage angst and a fog of conflicting religious imagery.
![Ellise Is Entering Her Villain Era... And We're Here For It [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ellise-brokenboysandbetterbitches-interview-1679680457.jpg)
Ellise Is Entering Her Villain Era... And We're Here For It [Q&A]
March 24, 2023
If it's heart-shaped, hot pink, and haunted, it's Ellise.
Kamal. Turns Life's Everyday Trouble Into Stirring Pop-R&B in 'so here you are, drowning'
March 21, 2023
'so here you are, drowning' does everything it's meant to and more.
JVKE Captures the Universal Feeling of Loss in "this is what losing someone feels like"
March 20, 2023
"We've all lost someone somehow, and it's time we start processing that loss together."
Doechii Gifts Us With Every Possible Version of "What It Is"
March 17, 2023
It’s not often that an artist comes out the gate so willing to be experimental.
Meet Devon Again, the Alt-Pop Renegade Charting Her Own Path Forward
March 15, 2023
Devon Again creates art that isn’t made for the clout of uniqueness but is overwhelmingly unique nonetheless.
![Cafuné Didn't Seek Out Viral Fame But They're Welcoming What Comes Next With Open Arms [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cafune-perspective-interview-1678902107.jpeg)
Cafuné Didn't Seek Out Viral Fame But They're Welcoming What Comes Next With Open Arms [Q&A]
March 15, 2023
"Once you put out a piece of music, it doesn’t belong to you anymore. We live and die by that as artists."
Housewife Is Absolutely Thriving in Their "Fuck Around Phase"
March 14, 2023
"Fuck Around Phase" is a flirtatious, drunken singalong.
Stephen Dawes Fears He Might "Lose My Mind" in Latest Standout Single
March 13, 2023
"Lose My Mind" demonstrates the full, heart-rending range of this breakout rising star.
BK Rockstar's Delivers a Wild, High Energy Performance on "Smoke"
March 25, 2021
Brooklyn native, BK Rockstar, is relatively new to the hip hop scene, but he raps as if he's an established veteran.
Sophia Alexa's “Hall Pass” Is a Pensive Reflection on Self-Sabotage
August 28, 2023
"I’ve always had this fear that when something is going too well, I’m just waiting for it to fall apart."
Sofía Valdés Charts a Generation-Spanning Story in 'Silvia'
August 14, 2023
'Silvia' tells a family story that belongs not to just Valdés but many of us.
Silver Sphere's "crowd" Is an Iridescent Portrait of Vulnerability
July 24, 2020
"'crowd' is about allowing yourself to be vulnerable after building up walls with someone. It's about the hard conversations, and demanding accountability in exchange for forgiveness."
Jayde Returns with Her Vibrant New Single"f this"
March 5, 2021
It's rare an artist can instantly pull you in through the strength of their vocals, but that's exactly what Jayde accomplishes with every new single.
Anthony Russo Pens a Song For the Lost Generation in "Kansas"
May 21, 2021
Free-spirited and aimless but not hopeless, Russo is proving that the next generation is just here for a good time.
Elohim Accepts the Impermanence of Life in Optimistic New Video for "Good Day Bad Day"
October 2, 2020
Reintroducing herself in fully-saturated color for "Good Day Bad Day," Elohim takes on both the highs and the lows that have become increasingly familiar in 2020.
![Ash Leone's Latest Visual Has Us "Hungry" For More [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ash-leone-hungry_1618599680.jpeg)
Ash Leone's Latest Visual Has Us "Hungry" For More [Premiere]
April 16, 2021
"Hungry" is an ever-so-satisfying R&B jaunt, one that leaves you craving for more.
Hollis Feels Larger Than Life on the Cathartic "Let Me Not"
September 24, 2021
"Let Me Not" rushes forward with a frenetic, infectious energy.
Devon Cole Delivers an Infectious Pop Romp in “Dickhead”
August 17, 2023
Cole is charting her course as a pop predator, seeking out narratives filled with humor, wit, and most importantly catchy hooks.