From the Site
 
        
    
    FLO Taps Missy Elliott For the Collab of Our Wildest Dreams in "Fly Girl"
                            March 27, 2023
            
                            It’s time for a new girl group to take the world stage.
            
        
                    
                Author:
    Giselle Libby
                
        
                    
        
     
        
    
    Isabel LaRosa Casts a Spell on Us in ‘YOU FEAR THE GOD THAT LOVES YOU’
                            March 24, 2023
            
                            ‘YOU FEAR THE GOD THAT LOVES YOU’ is wrapped in an intoxicating cocktail of teenage angst and a fog of conflicting religious imagery.
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
    ![Ellise Is Entering Her Villain Era... And We're Here For It [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ellise-brokenboysandbetterbitches-interview-1679680457.jpg) 
        
    
    Ellise Is Entering Her Villain Era... And We're Here For It [Q&A]
                            March 24, 2023
            
                            If it's heart-shaped, hot pink, and haunted, it's Ellise.
            
        
                    
                Author:
    Tatum Van Dam
                
        
                    
        
     
        
    
    Kamal. Turns Life's Everyday Trouble Into Stirring Pop-R&B in 'so here you are, drowning'
                            March 21, 2023
            
                            'so here you are, drowning' does everything it's meant to and more.
            
        
                    
                Author:
    Alessandra Rincon
                
        
                    
        
     
        
    
    JVKE Captures the Universal Feeling of Loss in "this is what losing someone feels like"
                            March 20, 2023
            
                            "We've all lost someone somehow, and it's time we start processing that loss together."
            
        
                    
                Author:
    Alessandra Rincon
                
        
                    
        
     
        
    
    Doechii Gifts Us With Every Possible Version of "What It Is"
                            March 17, 2023
            
                            It’s not often that an artist comes out the gate so willing to be experimental.
            
        
                    
                Author:
    Jazmin Kylene
                
        
                    
        
     
        
    
    Meet Devon Again, the Alt-Pop Renegade Charting Her Own Path Forward
                            March 15, 2023
            
                            Devon Again creates art that isn’t made for the clout of uniqueness but is overwhelmingly unique nonetheless.
            
        
                    
                Author:
    Abby Kenna
                
        
                    
        
    ![Cafuné Didn't Seek Out Viral Fame But They're Welcoming What Comes Next With Open Arms [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cafune-perspective-interview-1678902107.jpeg) 
        
    
    Cafuné Didn't Seek Out Viral Fame But They're Welcoming What Comes Next With Open Arms [Q&A]
                            March 15, 2023
            
                            "Once you put out a piece of music, it doesn’t belong to you anymore. We live and die by that as artists."
            
        
                    
                Author:
    Jazmin Kylene
                
        
                    
        
     
        
    
    Housewife Is Absolutely Thriving in Their "Fuck Around Phase"
                            March 14, 2023
            
                            "Fuck Around Phase" is a flirtatious, drunken singalong.
            
        
                    
                Author:
    DJ Connor
                
        
                    
        
     
        
    
    Stephen Dawes Fears He Might "Lose My Mind" in Latest Standout Single
                            March 13, 2023
            
                            "Lose My Mind" demonstrates the full, heart-rending range of this breakout rising star.
            
        
                    
                Author:
    Alessandra Rincon
                
        
                    
        
    ![Hazey Eyes and Moli Tackle Losing Yourself in the Soaring "Hungover You"   [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hazey-eyes-ones-to-watch-2.jpeg) 
        
    
    Hazey Eyes and Moli Tackle Losing Yourself in the Soaring "Hungover You" [PREMIERE]
                            January 30, 2019
            
                            Sentimental, Hypnotic, and Dance-Inducing. This is Hazey Eyes at his finest.
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
     
        
    
    'The Sun Will Come Up, The Seasons Will Change' but Nina Nesbitt Is the Future of Pop
                            February 1, 2019
            
                            Nesbitt's much-anticipated debut is brimming with everything the pop genre has to offer, but at no point does it ever begin to feel trite.
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
    ![Ginette Claudette Is On To Something with Alluring "Slow Up" Video  [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg) 
        
    
    Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
                            February 13, 2019
            
                            "It's no secret a lot of my influence comes from '90s R&B."
            
        
                    
                Author:
    Anna Scholfield
                
        
                    
        
    ![James Droll's "Cut My Teeth" Is a Soulful & Cathartic Assessment on Love [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/james-droll-ones-to-watch.jpg) 
        
    
    James Droll's "Cut My Teeth" Is a Soulful & Cathartic Assessment on Love [PREMIERE + Q&A]
                            March 7, 2019
            
                            Droll's discernible ability to create dark pop songs with a comforting hint of optimism is evident in the grappling "Cut My Teeth." 
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
    ![Great Good Fine Ok Chooses Love over Fear In "Terrified" with Pell [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ggfo-ones-to-watch.jpg) 
        
    
    Great Good Fine Ok Chooses Love over Fear In "Terrified" with Pell [PREMIERE]
                            April 18, 2019
            
                            Upon the first listen of "Terrified," it's obvious that GGFO is heavily influenced by contrasting elements of synth-pop, funk, and hip-hop. 
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
    ![Ayelle's "Effort" Is an Ode to Stepping Away From Social Media [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayelle-effort-nomad-mixtape_1584115324.jpg) 
        
    
    Ayelle's "Effort" Is an Ode to Stepping Away From Social Media [Premiere]
                            March 13, 2020
            
                            "In today's social media climate, it's difficult to stay present sometimes and it's noticeable in all kinds of relationships."
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
     
        
    
    DJ_Dave Reignites an Early Spark of Inspiration in "Break"
                            December 16, 2022
            
                            "I made 'Break' over a year ago while I was still learning how to make music within live coding."
            
        
                    
                Author:
    Alessandra Rincon
                
        
                    
        
    ![AQUIHAYAQUIHAY Is Bringing M-Pop to the World [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/AHAH_Muack_Press3 - otw_1598556733.jpg) 
        
    
    AQUIHAYAQUIHAY Is Bringing M-Pop to the World [Q&A]
                            August 27, 2020
            
                            We caught up with the M-Pop pioneers for a Q&A. 
            
        
                    
                Author:
    Sal Moreno
                
        
                    
        
     
        
    
    kmoe's Unconventional Style Makes "flutter" a Must Listen
                            October 9, 2020
            
                            "flutter" is a pop ballad with an electronic instrumental and a climactic build to a glitchy outro. 
            
        
                    
                Author:
    Tyler Borland
                
        
                    
        
    ![Celine Del Carmen Makes a Royal Debut With "Purple" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/celine-del-carmen-purple_1636736518.jpeg) 
        
    
    Celine Del Carmen Makes a Royal Debut With "Purple" [Premiere]
                            November 12, 2021
            
                            "Purple" is a song about Celine owning her voice, choices, and settling into the best version of herself. 
            
        
                    
                Author:
    DJ Connor