From the Site
half•alive Hits the Bullseye Once Again With "arrow" Video
January 18, 2019
More than just experts at putting together phenomenal music videos, half•alive's true talent lies in how they transform inner turmoil into purely infectious indie pop.
Sigrid Pushes Through Dark Times with "Don't Feel Like Crying"
January 18, 2019
Our favorite Norwegian popster Sigrid is back with a taste of her anxiously awaited forthcoming album, 'Sucker Punch.'
![Meet The Songwriter Behind Lele Pons's Latin Pop Hit, "Celoso"
[ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ale-alberti-ones-to-watch-4.jpg)
Meet The Songwriter Behind Lele Pons's Latin Pop Hit, "Celoso" [ANATOMY OF A SONG]
January 17, 2019
"I personally think it's just such an easy record. It's not overly complicated, and even though it's in Spanish, it still feels good to people that don't speak the language."
Mark Evich Drizzles Soul Over Sizzling New Single, "Stuck"
January 17, 2019
"It was inspired by Robert Glasper's rendition of 'Letter to Hermione' by David Bowie."
Minke Channels Her Inner Ariana Grande in "Too Late"
January 16, 2019
"This was a moment after a bad break up that I needed to get out my system...Thank you, next."
FRENSHIP and Yoke Lore Reclaim Their Originality with "Wanted A Name"
January 16, 2019
"With this song we didn't try to think about genres or influences - we just let it happen."
![Ones To Watch Presents: lovelytheband - 'the finding it hard to smile' tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lovelytheband-ones-to-watch-2.jpg)
Ones To Watch Presents: lovelytheband - 'the finding it hard to smile' tour [ANNOUNCEMENT]
January 15, 2019
Tickets will be available Friday, Jan. 18, at 10:00 AM local time!
![Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verzache-ones-to-watch.jpg)
Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]
January 14, 2019
'Thought Pool' is the formative chapter of Verzache's ascension into his potential; check out the entire project here.
![Setlist.Fm Presents: Who Is Alex Cameron? [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alex-cameron-ones-to-watch-2.jpeg)
Setlist.Fm Presents: Who Is Alex Cameron? [NEW ARTIST DISCOVERY]
January 14, 2019
As one fan on Bandcamp puts it, his music can be chalked up to "Bogan pop from an alternate 1980s."
The Greeting Committee - "Don't Go" | All Eyes On
January 14, 2019
Say hello to your next indie pop obsession, The Greeting Committee.
IAMREBELWILL Acts as a Voice For the Underrepresented in "Addicted"
May 28, 2021
"As a proud queer black man I wanted to create something that gave a voice to my experience and a voice to folks whose stories the majority of time are not told."
Noah Jack Paves His Own Path on "ANGST"
March 25, 2021
The newest artist to pave his own path in hyperpop is the Pennsylvania native, Noah Jack.
Aaron Taos Dives Deeper Into Heartbreak in 'Closure and Campari: After Hours'
April 1, 2022
Taos once again comes head to head with feelings of insecurity, imposter syndrome, and warped self-image.
SAIAH Caps Off the Summer With the Idyllic "radio.fm"
August 12, 2022
"radio.fm" arrives as the introduction to a blood-pumping night where anything and everything is possible.
![Deb Fan’s Debut EP 'Gemini Moon' Is a Haunting, Dark-Pop Triumph [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/p_r_e_s_s_p_h_o_t_o1-1685071499.jpg)
Deb Fan’s Debut EP 'Gemini Moon' Is a Haunting, Dark-Pop Triumph [Q&A]
May 26, 2023
"I wanted to tell a story, my story."
![Skofee's "Polished" Is a Middle Finger to Self-Doubt [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SKofee - otw_1597256828.jpg)
Skofee's "Polished" Is a Middle Finger to Self-Doubt [Premiere]
August 12, 2020
Los Angeles-based Alt-pop artist Skofee drops off the premiere of her new video for "Polished."
![Broken Back Debuts Delightfully Sunny Acoustic Video for "Young Love" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/broken-back-ones-to-watch-2.jpg)
Broken Back Debuts Delightfully Sunny Acoustic Video for "Young Love" [PREMIERE]
March 8, 2019
Just the dose of sunshine we needed this morning.
Christian Blue's "Leave It Unlocked" Leaves Us Wanting More
September 11, 2020
Between writing, producing and being a multi-instrumentalist, it seems as if Christian Blue can do it all.
![On 'CHROMATOPIA', NoMBe Rediscovers Himself [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nombe-chromatopia-interview_1620844816.jpg)
On 'CHROMATOPIA', NoMBe Rediscovers Himself [Q&A]
May 12, 2021
"Nobody's 100% purely masculine. We're all somewhere on the spectrum. The way blue becomes turquoise slowly, or becomes teal."
Avry's "Petals" Is a Charming Ode to Unrequited Love
October 29, 2021
"I wrote the song after realizing I was much more in love with someone than they were in love with me."