From the Site

half•alive Hits the Bullseye Once Again With "arrow" Video
January 18, 2019
More than just experts at putting together phenomenal music videos, half•alive's true talent lies in how they transform inner turmoil into purely infectious indie pop.
Author:
Maxamillion Polo

Sigrid Pushes Through Dark Times with "Don't Feel Like Crying"
January 18, 2019
Our favorite Norwegian popster Sigrid is back with a taste of her anxiously awaited forthcoming album, 'Sucker Punch.'
Author:
Anna Scholfield
![Meet The Songwriter Behind Lele Pons's Latin Pop Hit, "Celoso"
[ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ale-alberti-ones-to-watch-4.jpg)
Meet The Songwriter Behind Lele Pons's Latin Pop Hit, "Celoso" [ANATOMY OF A SONG]
January 17, 2019
"I personally think it's just such an easy record. It's not overly complicated, and even though it's in Spanish, it still feels good to people that don't speak the language."
Author:
Anna Scholfield

Mark Evich Drizzles Soul Over Sizzling New Single, "Stuck"
January 17, 2019
"It was inspired by Robert Glasper's rendition of 'Letter to Hermione' by David Bowie."
Author:
Anna Scholfield

Minke Channels Her Inner Ariana Grande in "Too Late"
January 16, 2019
"This was a moment after a bad break up that I needed to get out my system...Thank you, next."
Author:
Maxamillion Polo

FRENSHIP and Yoke Lore Reclaim Their Originality with "Wanted A Name"
January 16, 2019
"With this song we didn't try to think about genres or influences - we just let it happen."
Author:
Alissa Arunarsirakul
![Ones To Watch Presents: lovelytheband - 'the finding it hard to smile' tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lovelytheband-ones-to-watch-2.jpg)
Ones To Watch Presents: lovelytheband - 'the finding it hard to smile' tour [ANNOUNCEMENT]
January 15, 2019
Tickets will be available Friday, Jan. 18, at 10:00 AM local time!
Author:
Maxamillion Polo
![Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verzache-ones-to-watch.jpg)
Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]
January 14, 2019
'Thought Pool' is the formative chapter of Verzache's ascension into his potential; check out the entire project here.
Author:
Alexis Papadopoulos
![Setlist.Fm Presents: Who Is Alex Cameron? [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alex-cameron-ones-to-watch-2.jpeg)
Setlist.Fm Presents: Who Is Alex Cameron? [NEW ARTIST DISCOVERY]
January 14, 2019
As one fan on Bandcamp puts it, his music can be chalked up to "Bogan pop from an alternate 1980s."
Author:
Asal Shahindoust

The Greeting Committee - "Don't Go" | All Eyes On
January 14, 2019
Say hello to your next indie pop obsession, The Greeting Committee.
Author:
Maxamillion Polo

flor Plays Never Have I Ever With White Claw
September 16, 2019
Catch flor on their Ones To Watch - presented tour NOW!
Author:
Maxamillion Polo

Yoshi Flower Yearns for Only One Thing in "7 Days" Video
February 13, 2020
The all-consuming nature of love clearly its hold over Yoshi Flower.
Author:
Alissa Arunarsirakul

Australia's Olive Amun Is Quickly Gaining Notoriety With "Do U Wrong"
November 25, 2020
Melbourne-based artist Olive Amun seamlessly bounces back and forth between clever tongue-in-cheek rap and pop melodies on "Do U Wrong."
Author:
Tyler Broland

Mark Ambor Makes For Good "Company"
November 3, 2021
"The idea is simple: life is better with each other."
Author:
DJ Connor

Alexander 23 and Laufey's "Ain't Christmas" Is the Perfect Salve For Your Holiday Blues
December 2, 2022
Move over Mariah Carey; there's another Xmas anthem in town.
Author:
Jolene Latimer
![Summer Comes to an End in young friend's 'HOW DID WE GET HERE?' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/young-friend-interview-how-did-we-get-here-1663186539.jpg)
Summer Comes to an End in young friend's 'HOW DID WE GET HERE?' [Q&A]
September 13, 2022
How old denim, Jeff Buckley, summer's end, Hanya Yanagihara, and more informed young friend's latest emphmeral project.
Author:
Alessandra Rincon

Sadye Makes Her "Biblical" Debut With Intoxicating Single
May 4, 2023
Few debuts sound this heavenly.
Author:
Alessandra Rincon

Khamari's "The Heat" Is a Vibrant Display of Songwriting and Vocal Ability
August 5, 2020
Few artists have been able to strike such a strong balance between lyrical vulnerability and catchiness as newcomer Khamari.
Author:
Tyler Borland

RIIKI Returns to Her Happy Place on "Good Times"
December 21, 2020
Kiwi pop songstress RIIKI has completed the hat-trick of singles with her first 2020 release "Good Times."
Author:
Max Tetlow

88Rising's Stephanie Poetri Contemplates Time & Space on Debut EP 'AM:PM'
March 12, 2021
Following years of singles, Indonesian singer-songwriter Stephanie Poetri returns with her long-awaited debut project, 'AM:PM.'
Author:
Carter Fife