From the Site
half•alive Hits the Bullseye Once Again With "arrow" Video
January 18, 2019
More than just experts at putting together phenomenal music videos, half•alive's true talent lies in how they transform inner turmoil into purely infectious indie pop.
Sigrid Pushes Through Dark Times with "Don't Feel Like Crying"
January 18, 2019
Our favorite Norwegian popster Sigrid is back with a taste of her anxiously awaited forthcoming album, 'Sucker Punch.'
![Meet The Songwriter Behind Lele Pons's Latin Pop Hit, "Celoso"
[ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ale-alberti-ones-to-watch-4.jpg)
Meet The Songwriter Behind Lele Pons's Latin Pop Hit, "Celoso" [ANATOMY OF A SONG]
January 17, 2019
"I personally think it's just such an easy record. It's not overly complicated, and even though it's in Spanish, it still feels good to people that don't speak the language."
Mark Evich Drizzles Soul Over Sizzling New Single, "Stuck"
January 17, 2019
"It was inspired by Robert Glasper's rendition of 'Letter to Hermione' by David Bowie."
Minke Channels Her Inner Ariana Grande in "Too Late"
January 16, 2019
"This was a moment after a bad break up that I needed to get out my system...Thank you, next."
FRENSHIP and Yoke Lore Reclaim Their Originality with "Wanted A Name"
January 16, 2019
"With this song we didn't try to think about genres or influences - we just let it happen."
![Ones To Watch Presents: lovelytheband - 'the finding it hard to smile' tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lovelytheband-ones-to-watch-2.jpg)
Ones To Watch Presents: lovelytheband - 'the finding it hard to smile' tour [ANNOUNCEMENT]
January 15, 2019
Tickets will be available Friday, Jan. 18, at 10:00 AM local time!
![Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verzache-ones-to-watch.jpg)
Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]
January 14, 2019
'Thought Pool' is the formative chapter of Verzache's ascension into his potential; check out the entire project here.
![Setlist.Fm Presents: Who Is Alex Cameron? [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alex-cameron-ones-to-watch-2.jpeg)
Setlist.Fm Presents: Who Is Alex Cameron? [NEW ARTIST DISCOVERY]
January 14, 2019
As one fan on Bandcamp puts it, his music can be chalked up to "Bogan pop from an alternate 1980s."
The Greeting Committee - "Don't Go" | All Eyes On
January 14, 2019
Say hello to your next indie pop obsession, The Greeting Committee.
![Middle Part Divulges 'I Wish I Was Alive' on Honest New EP [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mp1118-20059otw_1607030863.jpg)
Middle Part Divulges 'I Wish I Was Alive' on Honest New EP [Premiere]
December 3, 2020
Brooklyn indie-pop artist Middle Part unveils his debut six-track EP, 'I Wish I Was Alive.'
The Band CAMINO Release "Know It All," Announce Highly-Anticipated Debut Album
June 25, 2021
The band's debut album is almost finally here.
Mallrat Enters a New Era With the Unapologetic "Your Love"
February 4, 2022
"Your Love" is a proclamation of passion and burning desire.
glaive's "the car" Is an Infectious Joyride Through Imagined Deception
July 6, 2023
Having first teased the song on Twitter in late 2022, "the car" arrives as a bombastic tale of what if.
Freya Ridings Is Poised for Stardom with Poignant Self-Titled Debut Album
July 22, 2019
Ridings' poise, poignance, and well-roundedness establish her as a dynamic vocalist and songwriter well beyond her years.
![AQUIHAYAQUIHAY Is Bringing M-Pop to the World [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/AHAH_Muack_Press3 - otw_1598556733.jpg)
AQUIHAYAQUIHAY Is Bringing M-Pop to the World [Q&A]
August 27, 2020
We caught up with the M-Pop pioneers for a Q&A.
![Start 2019 Off Right With Mark Diamond's Entrancing "Steady" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mark-diamond-ones-to-watch.jpg)
Start 2019 Off Right With Mark Diamond's Entrancing "Steady" [PREMIERE]
January 3, 2019
"'Steady,' along with the others, we let come naturally... the overall energy this song brought into the studio was one I can't personally explain."
'The Sun Will Come Up, The Seasons Will Change' but Nina Nesbitt Is the Future of Pop
February 1, 2019
Nesbitt's much-anticipated debut is brimming with everything the pop genre has to offer, but at no point does it ever begin to feel trite.
![Great Good Fine Ok Chooses Love over Fear In "Terrified" with Pell [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ggfo-ones-to-watch.jpg)
Great Good Fine Ok Chooses Love over Fear In "Terrified" with Pell [PREMIERE]
April 18, 2019
Upon the first listen of "Terrified," it's obvious that GGFO is heavily influenced by contrasting elements of synth-pop, funk, and hip-hop.
Serena Isioma's "HUH?" Is an Unapologetic Celebration of Identity
June 21, 2021
"HUH?" is a perfectly-timed celebration from an artist who is never afraid to reinvent themselves.