From the Site

half•alive Hits the Bullseye Once Again With "arrow" Video
January 18, 2019
More than just experts at putting together phenomenal music videos, half•alive's true talent lies in how they transform inner turmoil into purely infectious indie pop.
Author:
Maxamillion Polo

Sigrid Pushes Through Dark Times with "Don't Feel Like Crying"
January 18, 2019
Our favorite Norwegian popster Sigrid is back with a taste of her anxiously awaited forthcoming album, 'Sucker Punch.'
Author:
Anna Scholfield
![Meet The Songwriter Behind Lele Pons's Latin Pop Hit, "Celoso"
[ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ale-alberti-ones-to-watch-4.jpg)
Meet The Songwriter Behind Lele Pons's Latin Pop Hit, "Celoso" [ANATOMY OF A SONG]
January 17, 2019
"I personally think it's just such an easy record. It's not overly complicated, and even though it's in Spanish, it still feels good to people that don't speak the language."
Author:
Anna Scholfield

Mark Evich Drizzles Soul Over Sizzling New Single, "Stuck"
January 17, 2019
"It was inspired by Robert Glasper's rendition of 'Letter to Hermione' by David Bowie."
Author:
Anna Scholfield

Minke Channels Her Inner Ariana Grande in "Too Late"
January 16, 2019
"This was a moment after a bad break up that I needed to get out my system...Thank you, next."
Author:
Maxamillion Polo

FRENSHIP and Yoke Lore Reclaim Their Originality with "Wanted A Name"
January 16, 2019
"With this song we didn't try to think about genres or influences - we just let it happen."
Author:
Alissa Arunarsirakul
![Ones To Watch Presents: lovelytheband - 'the finding it hard to smile' tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lovelytheband-ones-to-watch-2.jpg)
Ones To Watch Presents: lovelytheband - 'the finding it hard to smile' tour [ANNOUNCEMENT]
January 15, 2019
Tickets will be available Friday, Jan. 18, at 10:00 AM local time!
Author:
Maxamillion Polo
![Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verzache-ones-to-watch.jpg)
Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]
January 14, 2019
'Thought Pool' is the formative chapter of Verzache's ascension into his potential; check out the entire project here.
Author:
Alexis Papadopoulos
![Setlist.Fm Presents: Who Is Alex Cameron? [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alex-cameron-ones-to-watch-2.jpeg)
Setlist.Fm Presents: Who Is Alex Cameron? [NEW ARTIST DISCOVERY]
January 14, 2019
As one fan on Bandcamp puts it, his music can be chalked up to "Bogan pop from an alternate 1980s."
Author:
Asal Shahindoust

The Greeting Committee - "Don't Go" | All Eyes On
January 14, 2019
Say hello to your next indie pop obsession, The Greeting Committee.
Author:
Maxamillion Polo

BENEE Announces New EP 'LYCHEE' With Sun-kissed Single "Beach Boy"
February 3, 2022
"'Beach Boy' is pure fantasy, set in LA. It's about being happy alone, but still wanting some love."
Author:
Tatum Van Dan

Sól Delivers an Infectious Message to All Her Haters With "Jealous"
August 29, 2022
“Jealous” is a perfectly concocted blend of R&B and dance-pop.
Author:
Jazmin Kylene
![Dog Trainer Return With 'Scrolling to feel better...part one' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/image1_1616800668.jpeg)
Dog Trainer Return With 'Scrolling to feel better...part one' [Q&A]
March 26, 2021
We caught up with Dog Trainer to talk about how they found their voice and the highs and lows of creating an album during a pandemic.
Author:
Alessandra Rincon

BENEE Is Back With "Green Honda," an Infectious Pop Joyride
February 8, 2023
The New Zealand breakout artist returns with a pop tour de force.
Author:
Alessandra Rincon
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
Author:
Alissa Arunarsirakul

Carlie Hanson Transforms a Suburban Life Into a Pop Dream in 'Junk' Debut EP
June 10, 2019
From working at a McDonald's drive-thru in a small Wisconsin town to delivering an anthemic debut EP, this is the first chapter of a veritable pop star to be.
Author:
Maxamillion Polo

Picture This on the Irish Craic, Relationship Advice, and 'MDRN LV' Album | Quick 6
February 19, 2019
Learn a thing or six about one of Ireland's hottest new bands.
Author:
Maxamillion Polo

Aidan Alexander on First Date Advice, Balloon Animals, and Fans Kicking Him | Quick 6
April 11, 2019
Get to know atmospheric pop's poignant new voice.
Author:
Maxamillion Polo
Freya Ridings Is Poised for Stardom with Poignant Self-Titled Debut Album
July 22, 2019
Ridings' poise, poignance, and well-roundedness establish her as a dynamic vocalist and songwriter well beyond her years.
Author:
Miranda Hyman
![Emily Vu Wants You to Trust the Process on "Just Wait" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emily Vu - otw_1595601942.jpg)
Emily Vu Wants You to Trust the Process on "Just Wait" [Premiere]
July 24, 2020
Emily Vu has all the makings of a Gen Z pop star.
Author:
Malc.