From the Site

Electro-Pop Powerhouse ALMA Cherishes Life with "When I Die"
February 1, 2019
A Finnish electro-pop powerhouse with distinguishable neon green hair, ALMA is a forward-thinker who's ready to challenge the daunting concept of death.
Author:
Alissa Arunarsirakul

Our Wildest Anti-Pop Dream Just Came True with Wallows & Clairo's "Are You Bored Yet?"
February 1, 2019
Definitely not bored.
Author:
Maxamillion Polo

LÉON Shares a Complicated Love Story in "You And I" Ahead of Album & Tour Launch
February 1, 2019
"I want people to listen and relate."
Author:
Alissa Arunarsirakul
![Feng Suave Flaunts Effortlessly Psychedelic Soul in "Venus Flytrap" Video [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/feng-suave-ones-to-watch-4.jpg)
Feng Suave Flaunts Effortlessly Psychedelic Soul in "Venus Flytrap" Video [PREMIERE + Q&A]
February 1, 2019
"It is our first ever music video, so it's the first chance for people to get a peak behind the curtain of our creativity in terms of a visual."
Author:
Anna Scholfield

alextbh Fearlessly Expresses His Sexuality in "No Space"
February 1, 2019
Alex's latest single fuses his typical left-of-center grooviness with sensual pop.
Author:
Kelly Itatani

FINNEAS on Billie Eilish's Weird Obsession, Harry Potter, and "Friday" | Quick 6
February 1, 2019
In light of the news of two sold-out headlining shows in LA and NYC, we caught with the one and only FINNEAS to ask him a question or six.
Author:
Maxamillion Polo

When It Comes to the Pop Magic of Valentina, We Love "P.D.A"
January 30, 2019
"This song is the best way for me to describe the euphoric feeling of falling for someone that you've known for a very long time."
Author:
Maxamillion Polo

lovelytheband's "maybe, i'm afraid" Video Has Us Counting Down The Days Till Their Tour
January 30, 2019
This trio is capturing real vulnerability and translating it into irrefutably anthemic song.
Author:
Maxamillion Polo
![Patrick Martin Saves Romance While Debuting His Captivating Visual for "Cinema Love" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Patrick Martin-ones-to-watch-2.jpg)
Patrick Martin Saves Romance While Debuting His Captivating Visual for "Cinema Love" [PREMIERE]
January 30, 2019
"This imagery is meant to make listeners decide what side of the fence they're on, do they believe in cinema love or not?"
Author:
Jessica Thomas
![Hazey Eyes and Moli Tackle Losing Yourself in the Soaring "Hungover You" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hazey-eyes-ones-to-watch-2.jpeg)
Hazey Eyes and Moli Tackle Losing Yourself in the Soaring "Hungover You" [PREMIERE]
January 30, 2019
Sentimental, Hypnotic, and Dance-Inducing. This is Hazey Eyes at his finest.
Author:
Maxamillion Polo

Benny Bellson Makes a Momentous Introduction with His Debut "Wasteful Games"
March 1, 2021
The California native Benny Bellson reinterprets influential sounds from artists such as Gorillaz and alt-j for a contemporary audience.
Author:
Tyler Borland

Serena Isioma's "HUH?" Is an Unapologetic Celebration of Identity
June 21, 2021
"HUH?" is a perfectly-timed celebration from an artist who is never afraid to reinvent themselves.
Author:
Carter Fife
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
Author:
Anna Scholfield
![Songwriting Virtuoso Sam Martin Chronicles a Life in Debut Solo Album, 'Alpha Omega' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-martin-ones-to-watch-4.jpg)
Songwriting Virtuoso Sam Martin Chronicles a Life in Debut Solo Album, 'Alpha Omega' [Q&A]
March 13, 2019
The writer of Maroon 5's "Daylight" and Jason Derulo's "Want to Want Me" is stepping into the limelight.
Author:
Anna Scholfield
![AQUIHAYAQUIHAY Is Bringing M-Pop to the World [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/AHAH_Muack_Press3 - otw_1598556733.jpg)
AQUIHAYAQUIHAY Is Bringing M-Pop to the World [Q&A]
August 27, 2020
We caught up with the M-Pop pioneers for a Q&A.
Author:
Sal Moreno

Elijah Waters Hits His Creative Stride on New Single "Grey"
August 20, 2021
"Grey" is Elijah Waters at his best.
Author:
Tyler Borland

BXB LOVE Embraces Being 'consistently inconsistent' on Kaleidoscopic Debut Mixtape
December 7, 2021
"we are inconsistent, as human beings. we change and grow and unfold. i believe art is a reflection of that process."
Author:
Maxamillion Polo
![Celine Del Carmen Makes a Royal Debut With "Purple" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/celine-del-carmen-purple_1636736518.jpeg)
Celine Del Carmen Makes a Royal Debut With "Purple" [Premiere]
November 12, 2021
"Purple" is a song about Celine owning her voice, choices, and settling into the best version of herself.
Author:
DJ Connor
![James Droll's "Cut My Teeth" Is a Soulful & Cathartic Assessment on Love [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/james-droll-ones-to-watch.jpg)
James Droll's "Cut My Teeth" Is a Soulful & Cathartic Assessment on Love [PREMIERE + Q&A]
March 7, 2019
Droll's discernible ability to create dark pop songs with a comforting hint of optimism is evident in the grappling "Cut My Teeth."
Author:
Alissa Arunarsirakul

REI AMI Returns to Slay in Delightfully Dark Single "Body Bag"
September 29, 2023
Her first single in two years, REI AMI is back and with a vengeance
Author:
Alessandra Rincon